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4.7 out of 5
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Oracle BlueKai Data Management Platform 
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AM
Verified User in Marketing and Advertising
What do you like best about Oracle BlueKai Data Management Platform?
The interface allowed for easy access to my client's cookie pool data. It provide insights into audience levels and various subcategories that could be targeted to hit the specific goals of our executions.
The staff at BlueKai was very knowledgeable and able to answer any question that popped up when putting together an effective strategy for my client. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Depending on your use of the tool (simply looking at segmented audience etc), the interface seemed pretty outdated and not up to some of the standard of their competitors like Acxiom. Review collected by and hosted on G2.com.
18 out of 19 Total Reviews for Oracle BlueKai Data Management Platform
3.9 out of 5
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Overall Review Sentiment for Oracle BlueKai Data Management Platform
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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DT
David T.
Mid-Market(51-1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
The ease, practicality, and wide range of options/partners with which it can connect to execute digital campaigns. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
The support service is very slow in providing a response. Review collected by and hosted on G2.com.
OT
oscar david t.
Coordinador de Campañas
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
the integration with the dsp is very simple and offers great value to the campaigns Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
nothing, the platform it´s easy and very dinamic Review collected by and hosted on G2.com.
AD
Ankit D.
Head of Marketing and Product
Newspapers
Mid-Market(51-1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
1. Bluekai has multiple data providers including Forbes, Bomboora among others which makes it extremely strong for B2B marketing
2. The product is robust and has high uptime without any major issues in UI or UX Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to take responsibility of questions and integrations. Review collected by and hosted on G2.com.
AM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs. Review collected by and hosted on G2.com.
UM
Verified User in Mechanical or Industrial Engineering
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data. Review collected by and hosted on G2.com.
AY
Atul Y.
Senior Instrumentation Engineer
Civil Engineering
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly. Review collected by and hosted on G2.com.
AI
Verified User in Insurance
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
Access to a lot of data sets. Integrations exist with many other platforms. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices. Review collected by and hosted on G2.com.
UI
Verified User in Information Technology and Services
Small-Business(50 or fewer emp.)
What do you like best about Oracle BlueKai Data Management Platform?
They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing Review collected by and hosted on G2.com.
UP
Verified User in Publishing
Enterprise(> 1000 emp.)
What do you like best about Oracle BlueKai Data Management Platform?
I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often. Review collected by and hosted on G2.com.
What do you dislike about Oracle BlueKai Data Management Platform?
The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.
Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".
I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.
See screenshot I attached to BlueKai having issues currently. This happens a lot. Review collected by and hosted on G2.com.
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