Oracle BlueKai Data Management Platform Reviews & Product Details

The ease, practicality, and wide range of options/partners with which it can connect to execute digital campaigns. Review collected by and hosted on G2.com.

The support service is very slow in providing a response. Review collected by and hosted on G2.com.

the integration with the dsp is very simple and offers great value to the campaigns Review collected by and hosted on G2.com.

nothing, the platform it´s easy and very dinamic Review collected by and hosted on G2.com.

1. Bluekai has multiple data providers including Forbes, Bomboora among others which makes it extremely strong for B2B marketing

2. The product is robust and has high uptime without any major issues in UI or UX Review collected by and hosted on G2.com.

The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to take responsibility of questions and integrations. Review collected by and hosted on G2.com.

The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs. Review collected by and hosted on G2.com.

Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs. Review collected by and hosted on G2.com.

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data Review collected by and hosted on G2.com.

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data. Review collected by and hosted on G2.com.

BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI. Review collected by and hosted on G2.com.

Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data. Review collected by and hosted on G2.com.

Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services. Review collected by and hosted on G2.com.

It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly. Review collected by and hosted on G2.com.

Access to a lot of data sets. Integrations exist with many other platforms. Review collected by and hosted on G2.com.

Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices. Review collected by and hosted on G2.com.

They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great. Review collected by and hosted on G2.com.

Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing Review collected by and hosted on G2.com.

I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often. Review collected by and hosted on G2.com.

The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.

Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".

I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.

See screenshot I attached to BlueKai having issues currently. This happens a lot. Review collected by and hosted on G2.com.