OptinMonster Pros and Cons

I have been using OptinMonster for several years now and I am extremely satisfied with the results. The platform is intuitive and easy to use, which allowed me to create targeted email capture forms and pop-ups for my site in no time. The customization options are excellent, and audience segmentation has allowed me to effectively increase my conversion rate.

Customer support is responsive and very helpful, always ready to quickly resolve issues. Advanced features, like A/B testing and detailed reports, are also a plus. I highly recommend OptinMonster to any business looking to improve its lead generation and customer engagement strategies. It is an essential tool for boosting online performance. Review collected by and hosted on G2.com.

Although OptinMonster is an excellent tool, there are a few points I would like to improve. First of all, the interface can be a bit complex for beginners, and the learning curve can be a bit steep at the beginning. Additionally, some advanced features, like campaign customization, may require a bit more time to master.

Furthermore, although the prices are justified by the richness of the features, the subscriptions may seem a bit high, especially for small businesses or users with more basic needs. Finally, it would be interesting to have more integration options with other marketing tools. Review collected by and hosted on G2.com.

As a first time user trying different campaigns I had a lot of questions to ask the support team and every time they reply quickly and are so helpful. They even go in and edit it for me or send me video tutorials so I can easily understand what to do next. I love all the different features we able to use on our websites and it has really helped us get more monthly leads. Review collected by and hosted on G2.com.

If you don't know exactly what you're doing your campaign won't perform how you want it to so it just takes experimenting and a bit of time to understand what everything does. Review collected by and hosted on G2.com.

OptinMonster is a versatile platform - you can build solutions to meet your specific data capture / pop-up requirements. Be that a simple pop-up to countdown to your annual conference, or a pop-up on exit intent with an offer code / include data capture forms - all of which can be integrated to your MarTech stack. Further, we recently implemented a legal disclaimer pop-up for first time visitors who clicked a link on our page, saw the pop-up and could then choose to accept the legal terms (convert) or not. If converted then any subsequent clicks on that page were able to pass through to the target URL without the pop-up showing again - This was a complex solution - BUT the SUPPORT i received and hand-holding from their support agents, creating demo videos, going into my campaign to bug fix for me - enabled me to deliver on the campaign intent, when it felt like i would not be able to meet my objectives.

Outstanding support. Review collected by and hosted on G2.com.

Sometimes feels a bit 'low-level' / for hobbyists - the template examples dont convey the professional possiblities the platform is able to deliver. Review collected by and hosted on G2.com.

Popups are really easy to set up and run using this tool. I find it very straightforward and the anlaytics update very fast. Review collected by and hosted on G2.com.

Sometimes I've had issues with the pop up banner not loading properly on the top of my website. Support has been helpful but it seems a regular issue with the top banner bar. Review collected by and hosted on G2.com.

If you are not using Optinmonster, you are losing the opportunity to convert a bigger percentage of your visitors. It just does exactly what is advertised, it means tht you will make more sales without investing more money. Review collected by and hosted on G2.com.

Nothing to complain about Optinmonster, it does exactly what is advertised. Review collected by and hosted on G2.com.

It's user-friendly, and you can easily replicate campaigns. Review collected by and hosted on G2.com.

Nothin, everything is intuitive and once you get hold of it, it's like riding a bike. Review collected by and hosted on G2.com.

Optin monster allows us to easily customize our campaigns and reach our audience. They are always so helpful, love the support we recieve. Review collected by and hosted on G2.com.

having difficulty integrating gravity forms to collect analytics Review collected by and hosted on G2.com.

The American Immigration Council has had a great experience working with OptinMonster for our fundraising campaigns. The platform has allowed us to reach new audiences through our website integration. Review collected by and hosted on G2.com.

A knowledge of coding is useful in the some of the formatting. Could be more user friendly. Review collected by and hosted on G2.com.

The quality of the product is exceptional, and it exceeded my expectations in every way. Review collected by and hosted on G2.com.

Not easy to navigate some of the sections Review collected by and hosted on G2.com.

OptinMonster allows us to place different types of popups on our websites. I love how we can place subtle pop ups or something more flashy depending on our needs. You can set it to appear on only certain pages or the entire website, create from scratch or build from a template, and schedule them to appear at certain times and disappear at others. It does everything that we need it to do. Review collected by and hosted on G2.com.

Sometimes a popup looks great on the web version but doesnt always translate into the mobile version, usually regarding size. I believe there is a way to do web only popups, but an automatic translation to mobile version or size would be nice. Ive had popups that are square that ended up getting cut off on mobile because of the original size. Not a huge dislike, just an annoyance. Review collected by and hosted on G2.com.