Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Claimed
Claimed

Top Rated Open Loyalty Alternatives

Open Loyalty Reviews & Product Details

Open Loyalty Overview

What is Open Loyalty?

Open Loyalty is the #1 Headless Loyalty Platform with the most flexible set of loyalty blocks for building personalized loyalty programs. Thanks to the API-first approach and 50+ pre-built loyalty mechanics (points, tiers, rewards, coupons, referrals, and more), brands can quickly introduce engaging loyalty programs with a custom user experience at any touchpoint. Unlike legacy loyalty systems, Open Loyalty provides elastic loyalty program tools that allow for freedom of creation, make it easier to connect with other systems, and guarantee cost-effective scalability.

Open Loyalty Details
Languages Supported
English
Show LessShow More
Product Description

Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value. In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch. Open Loyalty’s value proposition is built on three key pillars: 1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes. 2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics. 3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises. As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €167.3 million in revenue, and €17.7 million in EBITDA in 2023. Google and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.


Seller Details
Year Founded
2017
HQ Location
Wrocław, Dolnośląskie
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®

Karl B.
KB
Overview Provided by:

Recent Open Loyalty Reviews

Matthew B.
MB
Matthew B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Full featured loyalty platform"
I loved the flexibility of the platform. Open Loyalty supports a wide array of features that I was able to pick from to quickly and easily build ou...
michael g.
MG
michael g.Small-Business (50 or fewer emp.)
4.5 out of 5
"OpenLoyalty has been a great solution for building a custom loyalty platform for our customers"
Options available for API integration; customer support; account managment
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very flexible loyalty program application with motivated and openminded employees"
Flexible product Close collaboration with Open loyalty employees with regular calls and over slack
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Open Loyalty Media

Open Loyalty Demo - Loyalty program campaigns and promotions management
Create and manage loyalty program campaigns to deliver business results.
Open Loyalty Demo - Loyalty program building blocks
Use flexible loyalty solution modules to build loyalty program of any shape.
Open Loyalty Demo - Open Loyalty Campaign Language
Build it how you want it. Set up campaigns effortlessly with our intuitive rule-based language.
Answer a few questions to help the Open Loyalty community
Have you used Open Loyalty before?
Yes

9 Open Loyalty Reviews

4.5 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
9 Open Loyalty Reviews
4.5 out of 5
9 Open Loyalty Reviews
4.5 out of 5

Open Loyalty Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Matthew B.
MB
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Open Loyalty?

I loved the flexibility of the platform. Open Loyalty supports a wide array of features that I was able to pick from to quickly and easily build out our loyalty program. We initially thought that our use case was pretty narrow and considered developing some of the loyalty program in house. However, edge cases soon started to appear and I could see that using Open Loyalty easily save us 18+ months of development time. It was easy to implement with the support of the team who was very very responsive to questions, receptive to feedback and quick to implement new features. The webhook made it easy to integrate loyalty events with our api. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

Nothing. I love working with the product and the team. Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

We were able to create and deploy a full featured loyalty hub just a few weeks development time. Our existing customers responded really positively to the program and we saw a lot of engagement and were able to measure increased retention with a core group of our customers Review collected by and hosted on G2.com.

michael g.
MG
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Open Loyalty?

Options available for API integration; customer support; account managment Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

Documentation, while thorough, is thin in some areas given the complexity of functionality the platform provides Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

Rather than having to build out a full-blown loyalty platform ourselves, OpenLoyalty provided a robust platform we could integrate with quickly. Review collected by and hosted on G2.com.

DF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Open Loyalty?

Open Loyalty is extremely flexible. So far, we have not had to discard any of our ideas, as there are ways and means for quite a few scenarios. And if something is unclear or not yet perfectly implemented, the support team helps you quickly and really well.

What is especially good is that we are not pressed into rigid ways. The API is very well documented and gives us all the freedom we need to develop our app. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

The only thing that really needs to be qualified is that the software is not for beginners. Open Loyalty doesn't take you by the hand - you need to have a very clear idea of what you want to do and someone who can develop it accordingly. From my point of view, the software is only the framework or a kind of playground with which you can realize all this - not a ready-made software that can be used by everyone. And that is exactly right. Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

We needed software that would replace our previous loyalty system and do everything the old software did. At the same time, it was important that there was also plenty of "room for maneuver" and that we achieve more flexibility in the development of new functions. Review collected by and hosted on G2.com.

KH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Open Loyalty?

The contact persons are very accessible and help with any problem! The platform offers everything a good loyalty program needs. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

That they are so far away and you can not have personal meetings :) Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

Our old-fashioned cardboard card had to be replaced with a new program. In combination with a new app, Open Loyalty offers the all-round package for our new customer loyalty program Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Open Loyalty?

Flexible product

Close collaboration with Open loyalty employees with regular calls and over slack Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

Sometimes documentation is a little bit poor (or I don't find what I expect ;-), but then I can ask the question in our slack-channel Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

Our product has/had also some kind of loyalty program where users where able to earn points, but it had a lot of limitations.

Open Loyalty is very flexible and offers features (e.g. points expiration, several wallets, etc.) out of the box, which we didn't have yet. Review collected by and hosted on G2.com.

Verified User in Food Production
IF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Open Loyalty?

Flexibility

Campaign Management

Customization of the Support Service Level (from light to 24/7)

The Easily front end integration.

Compared to competitors, the pricing model is more attractive (cloud is cheaper than on prem) ; and it's fully customizable with your front end so the brand experience is guarantee. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

Reporting functionalities are really poor; there's not a quick easy connector with main crm system (salesforce e.g.) or bi solutions (power bi). Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

Help me to create a poc regarding loyalty without investing 1 year (time & money) of development. Review collected by and hosted on G2.com.

Mark P.
MP
Business Analyst / Product Owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Open Loyalty?

The campaign management feature and the ability of the software to upload and manage bulk vouchers is great. The APIs and supporting documentation is easy to read and consume and makes implementing the software that much easier. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

The reporting for campaigns is limited. Some of the popular APIs do have greater latency than what is preferred under very high load but there are ways to manage this. Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

The biggest problem we needed to solve initially was to find a good, stable, and accessible platform that could be used as a voucher vault. Open Loyalty proved to be the best option and comes with plenty of additional features we are looking to use in upcoming MVPs like customer loyalty points. Review collected by and hosted on G2.com.

Cristóbal R.
CR
SHAREHOLDER
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Open Loyalty?

We had the opportunity to do a project very quickly and provide our client with a solution in a very short time and very much in line with their needs. Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

In the resolution of incidents, not being able to directly access the database. This complicated the resolution of any incident. Everything had to be done by API's Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

The main benefits were that my client was able to count on a very complete and flexible solution in a very short time. Review collected by and hosted on G2.com.

FT
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Open Loyalty?

Full features for customer loyalty and very flexile/configurable for all businesses

Easily integrate with other systems via full APIs and easy to understand for developers

Suitable for large scale and with huge transactions/customers using daily with the high performance Review collected by and hosted on G2.com.

What do you dislike about Open Loyalty?

I don't have any now, but I would suggest improving some UI/UX if possible Review collected by and hosted on G2.com.

What problems is Open Loyalty solving and how is that benefiting you?

The insurance reward program, and customer loyalty for banking Review collected by and hosted on G2.com.