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Omniconvert Reviews & Product Details

Cristi M.
CM
Co-Founder
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omniconvert?

They open your eyes and focus your investments in the area that is the most profitable for you. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

The fact that there aren't too many specialist that you can hire, once you get the insights and you know what you have to do. Review collected by and hosted on G2.com.

Recommendations to others considering Omniconvert:

Take full advantage of their knowledge and ask as many questions as possible, try to obtain a bigger plan of support because they have a lot of experts in the team. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

They optimise your acquisition cost and make you focus on the right customers, not on all. Review collected by and hosted on G2.com.

Omniconvert Overview

What is Omniconvert?

Omniconvert Explore is an advanced experimentation tool that is mostly used by agencies, dev & product teams that want to launch advanced experiments, but also marketers that have minimum help from the IT department. We stand out: we truly care about our customers - doing the extra mile in terms of support & over-delivery as we also have in-house experimentation teams, CRO & data experts at your service. Capabilites: A/B testing: Create experiments using one of the advanced segmentation engines on the market, with 41 data points: website behavior, traffic source, CRM data, GTM, weather API, etc. Advanced reporting : > Bayesian & Frequentist statistics > Filter the results by specific goals > Assisted conversions or linear distribution > Cumulative view > Share only what matters with your team: pdf report > Track any events On-site surveys: > Triggered as popups or widgets > On-scroll, on-load, on-exit triggers > Logic branching > Mulitple choice, unique choice, grid, NPS, CSAT, etc > Segmentation behavior > Lead Capturing > Advanced Reporting Overlays > Trigger various creatives > Creative-builder > on-exit / on-load/ on-scroll Integrations: Google Analytics 4 Piwik Pro Hotjar Zapier - Hubspot, Marketo, Salesforce Shopify Woopra

Omniconvert Details
Languages Supported
German, English, Dutch, Romanian
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Product Description

Omniconvert is a 3-in-1 Conversion Optimization tool

How do you position yourself against your competitors?

Our main competitors don't provide all the features that Omniconvert bundles together. Furthermore, our pricing plans are the most affordable compared to other similar solutions. You can find more information on Omniconvert vs competitors on this page: http://www.marketizator.com/compare


Seller Details
Year Founded
2013
HQ Location
Bucharest, Romania
Twitter
@Omniconvert
5,425 Twitter followers
LinkedIn® Page
www.linkedin.com
48 employees on LinkedIn®
Description

At Omniconvert, we empower Direct to Consumer businesses worldwide to create customer experiences that matter. From acquisition to delivery and retention. To the consumers, for the consumers. Our methodology sets our products & services apart: we strongly believe in being data-driven and consumer-centric in a world where too many eCommerce companies are shooting in the dark. To this end, we’ve created the Customer Value Optimization Methodology - a methodology aimed at improving Customer Lifetime Value - #CVO. We built our Software products and our Managed Services branch with the CVO methodology in mind. At the same time, we’re passing on the CVO methodology through the CVO Academy: a CVO course platform where global leaders & experts contributed to creating an all-encompassing course for Customer Value Optimization.


Valentin R.
VR
Overview Provided by:
CEO & Founder at Omniconvert; Founder at Omniconvert CVO Academy Co-host at The eCommerce Growth Stories

Recent Omniconvert Reviews

Chloe C.
CC
Chloe C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great A/B Testing Platform!"
Omniconvert has had the best customer support - alway's super responsive and willing to resolve things for us quickly whenever we had issues!
NT
Nichele T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool!"
What I like best about Omniconvert is its user-friendly interface combined with powerful analytical tools. The platform makes it easy to set up A/B...
Michael P.
MP
Michael P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool, capable of everything, but needs a bit of developer know-how to use it to full potential"
The flexibility in targeting and the many possibiliites to specify when a popup or a survey is fired. Thanks to external services also great rang...
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Omniconvert Media

Omniconvert Demo - Omniconvert Dashboard
Omniconvert Dashboard: See in an instance the experimentation performance like the conversion uplift, and the weighted revenue per visitor.
Omniconvert Demo - Reporting
> Bayesian & Frequentist statistics > Filter the results by specific goals > Assisted conversions or linear distribution > Cumulative view > Download and send a pdf with the results to your team
Omniconvert Demo - Visual editor
With our visual editor, you can perform changes on the front end of any website, define goals, or trigger overlays or surveys. Alternatively, you can use our Google Chrome Plugin editor.
Omniconvert Demo - Segmentation
Probably the most advanced segmentation available on the market
Omniconvert Demo - Advanced reporting
We allow you to filter the results with AND conditions so that you can look at the performance only for specific results.
Omniconvert Demo - Website Personalization
You can use Omniconvert to tell each visitor a different story - using a lot of segmentation methods, including RFM for eCommerce websites
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Yes

107 out of 108 Total Reviews for Omniconvert

4.6 out of 5
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Omniconvert Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OmniconvertQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Max E. S.
MS
Professional Development in Ecommerce Product & Digital Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Omniconvert?

A robust toolset to control and take your digital operations to the next level with an easy to implement workflow.

It has a highly intuitive and easy to use interface, providing your operation with critical marketing optimization tactics like RFM and NPS, which go hand in hand with more advanced techniques such as A/B Testing (at ALL levels) and granular segmentation/ personalization features which seriously lift the yield of your online channel in the short term.

It integrates easily with your website, particularly if you are working in a Shopify environment, but it is open to be applicable in any other website development environment. Most importantly, the onboarding support leaded by Costin Floricel is top of the line, making sure your adoption cycle run smoothly. Great documentation as well.

I have compared them with all other similar tools out there, and this one really hits the mark for completeness, stability and support (strategic AND technical). HIGHLY RECOMMENDED! Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

Not for the faint of heart. This is made for PM´s / ecommerce channel managers who take their CRO seriously. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

- Understanding online channel customer behavior

- UX evaluation via NPS

- Customer experience optimization via A/B Testing

- UX personalization via RFM segmentation Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omniconvert?

Omniconvert is a comprehensive conversion rate optimization (CRO) and customer value optimization (CVO) platform. It offers tools like A/B testing, website personalization, advanced segmentation, and customer surveys to enhance user experience, increase conversions, and retain customers. The platform helps businesses improve their customer lifetime value by using data-driven insights to tailor marketing strategies and optimize the entire customer journey, from acquisition to retention. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

One drawback of Omniconvert is that it may have a steeper learning curve for beginners due to its advanced features and data-driven approach. If you are not familiar with Digital Marketing and Analytics might be a little work to get started. However, on the other side, there is tremendous upside when you do learn. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

For us and our clients it helps them understand customers better and tailor their marketing efforts. This leads to improved user experiences, higher conversion rates, and increased customer lifetime value. Review collected by and hosted on G2.com.

NT
Sr growth marketing manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omniconvert?

What I like best about Omniconvert is its user-friendly interface combined with powerful analytical tools. The platform makes it easy to set up A/B tests and gather insights, allowing me to make data-driven decisions quickly. I also appreciate the personalized customer support; the team is knowledgeable and always ready to help. Additionally, the range of features, from surveys to segmentation tools, gives me a comprehensive view of my customers’ behavior, which has significantly improved my conversion rates. Overall, it’s a fantastic resource for any business looking to optimize their marketing efforts! Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

One downside of Omniconvert is that some advanced features may have a steeper learning curve for users who are new to analytics tools. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Slit testing and personalization Review collected by and hosted on G2.com.

Michael P.
MP
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Omniconvert?

The flexibility in targeting and the many possibiliites to specify when a popup or a survey is fired.

Thanks to external services also great range of data that can transferred into another tools. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

That it could be a bit more shiny in terms of backend design. Beginnsers may struggle in creating great looking results. Review collected by and hosted on G2.com.

Recommendations to others considering Omniconvert:

Very flexible tool, that provides massive insight about customers and their behavior Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Getting to know more about our customers with the survey tool. Also a great tool for lead generation, with ample targeting oportunities. Review collected by and hosted on G2.com.

EE
Technical Account Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omniconvert?

The interface is great - I feel like it's easy to find what I need to. The reporting for testing is very clear and laid out nicely. I've been very pleased with my interactions with Costin, our rep, who is always eager to help and knows what he is talking about Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

When setting up surveys, we ran into a lot of issues with the set up and actually getting it to launch and follow the targeting.

For A/B testing, it would be nice to have a better way to find the preview links and share them for both mobile and desktop. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Omniconvert is supporting us and our client with their a/b testing platform. We've been pleased for the most part with the overall experience with the site and our tests. Review collected by and hosted on G2.com.

Chloe C.
CC
Frontend Web Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omniconvert?

Omniconvert has had the best customer support - alway's super responsive and willing to resolve things for us quickly whenever we had issues! Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

The extension tool was a bit buggy at first but the new version is sooo much better. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Allows us to test messaging we use across our DTC website. So far, it has improved our conversion rates and sales. Review collected by and hosted on G2.com.

Hubert C.
HC
Senior Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omniconvert?

The code editor within the visual editor is great and I think it's awesome that it does linting in the editor. The custom goals were also very easy to create and implement. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

For a developer, it'd be great if we could easily reference Omniconvert specific variables or functions from the code editor. Also, it wasn't intuitive for us where to find the preview links for Variations. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Once Google Optimize was deprecated, we need a solution that would allow quick and easy implemention. Omniconvert filled this gap and allowed for our developers to implement solutions in a similar manner. Review collected by and hosted on G2.com.

Alina M.
AM
Digital Activation & Customer Care Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Omniconvert?

I have been working with the Omniconver tool for almost 10 years.

We used Explore both to increase the conversion rate and to personalize the consumer experience.

A/B testing helped us visibly increase CTR and CR and allowed us to confidently make data-based decisions.

Customizing and targeting the customer experience, from dynamically changing site content to custom pop-ups, has significantly improved user engagement.

To all this we have added On-Site Surveys for the understanding of our customers, visitors and potentials.

Throughout the learning process and beyond, whenever we had questions or needed assistance, the support team was prompt and helpful and went above and beyond to make sure we got the most out of the tool.

BONUS Seamless integration Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

Navigating the reporting interface can be a bit cumbersome, especially for users new to the platform. But the availability of the support team to guide us through any issues made the learning curve more manageable. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Omniconvert has been an essentioal tool in addressing critical challenges in our CRO efforts, offering significant benefits for our CLV optimization strategies. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Omniconvert?

There are no limitations based on traffic or how many tests you're currently running. Omniconvert does a great job of showcasing all of their features within the platform. The platform is easy to use and is a quick setup. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

There are some challenges within the visual editor that make building a test without a developer more complex. Their customer support is not always state-side so getting answers quickly becomes a little more challenging. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

Omniconvert has solved a big problem in the CRO industry when Google Optimize went away. They have some of the most competitive prices that allow businesses with no experience to get in the door and expand once results are proven. Omniconvert also has robust platform features that every level receives no matter where you are in maturity. Review collected by and hosted on G2.com.

Verified User in Program Development
TP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Omniconvert?

The A/B testing is straightforward to set up, and the insights it provides have been helpful in understanding what resonates with our audience. With the segmentation options we can create highly targeted experiments, and deliver personalized experiences to different user groups. The ability to tailor messages and offers in real time based on user behavior has significantly increased our engagement rates. Review collected by and hosted on G2.com.

What do you dislike about Omniconvert?

The user interface could be more intuitive. It took some time to get accustomed to all the features and settings. The reporting can be a bit overwhelming as well. Simplifying the reports or offering more guided insights would be a great improvement. Review collected by and hosted on G2.com.

What problems is Omniconvert solving and how is that benefiting you?

The tool's advanced targeting options allow us to create customized experiences for different user segments, making our marketing efforts more effective. The platform's user-friendly interface for creating and managing pop-ups, surveys, and overlays has streamlined our workflow, enabling us to quickly implement changes and see results. Review collected by and hosted on G2.com.