Northbeam Pros and Cons

It's a deeper, next level of insight that's allowed us to really optimize our programs at a new level. Northbeam is our standard for all attribution now, for paid and owned channels. The UI is fast and clean which has allowed us to make quicker decision and drive more revenue day to day. Integrations were easy to set up and have not had issues with lose of data in the first year. Northbeam has had a great team supporting us along the way and are open to hearing feedback on feature development that would benefit our business. Review collected by and hosted on G2.com.

One of the things that I think would be really beneficial in the platform is having the view of products sold and what's driving the sale of those products. If there was a UI piece that demonstrated basket data like the top products that's sold via a channel (like Meta, for example) you could select that as a filter and learn what products are indexing higher against certain platforms, creative, audiences, etc. Review collected by and hosted on G2.com.

Northbeam has helped make it easy for us to determine what is really making money within the businesses we work with and letting us scale the mediums that are actually profitable.

We'd recommend Northbeam to any business doing over $5 million a year, spending on paid traffic, and looking to find clarity within their numbers. Review collected by and hosted on G2.com.

Northbeam can be a complex system, so ensuring that you read documentation and work with their team to udnerstand your numbers is the most important aspect. Review collected by and hosted on G2.com.

Northbeam is amazing and everyone on the team is extremely knowledgeable and supportive. This is the best attribution platform I've ever used.

Before Northbeam, explaining multi-channel marketing concepts to clients was extremely difficult and took forever. Now I have saved reports for things I look at frequently, and all of the reports are clear and easy to understand.

The API is also well documented and easy to use. Review collected by and hosted on G2.com.

All of the data is modeled, so there's no way to look at a "blended" performance report. MER, aMER, etc. Review collected by and hosted on G2.com.

I've been using Northbeam for the past couple of years, and have expanded to using it across most of our mid to large scale companies. We utilize the reporting to make day to day optimizations, as well as for higher level / strategic budgeting decisions. Review collected by and hosted on G2.com.

It can be a bit pricier than some other solutions (not saying it's not worth it!), but for smaller companies, may be out of their price range. Review collected by and hosted on G2.com.

The thing which i like most in NorthBeam is thier deatiling for insight customer's behaviour.

Also, the performance of the sales which helps to make quick decision and increasing wealth as well. Review collected by and hosted on G2.com.

The thing which i like most in NorthBeam is their complexity to use.Sometime it becomes challenging while utilizing all its features. Review collected by and hosted on G2.com.

It has very clear reporting and works great as a central source of truth. It is easy to use once you understand the data definitions. We use it daily to understand the impact of our ad spend. The Northbeam team has been very communicative and knowledgeable when we've needed them. Integration isn't super easy, but it isn't too hard either. Review collected by and hosted on G2.com.

Expensive - this is really targeted towards upper mid-size to enterprise operations. Smaller eCommerce brands should probably look elsewhere. Integration could be easier or more automated. Review collected by and hosted on G2.com.

The ability to understand how our paid media channels are working together. We can clearly see what is driving customer acquisition without relying on biased in-platform metrics. Review collected by and hosted on G2.com.

Northbeam's UI has a steeper learning curve. Review collected by and hosted on G2.com.

The thing which i like most is real-time detailed insight of the customer behaviour and the sales performance too. It helps in makinh quick decision and boosting revenue as well. Review collected by and hosted on G2.com.

The thing which i dislike is its complexity to use sometime it become tough and challanging to utilise all the features. Review collected by and hosted on G2.com.

Northbeam's multi-touch conversion attribution helps guide our ad buying decisions by allowing us to trust the data and be confident in our channel and campaign investments. It also helps us better understand the customer lifecycle and the LTV of our subscribers, enabling us to set more accurate KPIs. Review collected by and hosted on G2.com.

The platform can be complex for new users, but they offer adequate support tools and access to live training, which helps mitigate the learning curve. Review collected by and hosted on G2.com.

Northbeam is easy to navigate, allows flexibility for attribution windows, and has great customer service with recurring data reviews. I use the platform at least once each day to look at holistic ad performance. Review collected by and hosted on G2.com.

Exporting data can be a bit tough and there is a learning curve to understanding the platform. Review collected by and hosted on G2.com.