Nielsen Marketing Mix Modeling
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Nielsen Marketing Mix Modeling
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4.1 out of 5 stars
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Nielsen Marketing Mix Modeling Reviews & Provider Details

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Verified User in Media Production
AM
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Mix Modeling?

The easy to use output allowed us to develop internal systems that update weekly. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Mix Modeling?

It does take some time to collect the data, as the business is moving to more optimised and hourly data-driven sales. It will become a long-term requirement to have data at the company and customers fingertips Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Mix Modeling:

Definitely, it's a powerful tool that has enabled our business to operate competitively Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Mix Modeling solving and how is that benefiting you?

With the company's focus on data-driven creative optimisation, NMMM help solves a lot of our internal developmental challenges for internal applications some reporting others operational. This led to a more robust and creative output which helped the business provide the kind of data-driven efficiencies that our customers are wanting Review collected by and hosted on G2.com.

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Nielsen Marketing Mix Modeling Overview

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What is Nielsen Marketing Mix Modeling?

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

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Provider Description

Marketing mix solutions measure the efficiency and return on investment (ROI) for every type of marketing spend on every product in every market. No two markets are the same, and our global insights into even the slightest variances can help you optimise your spending in every corner of the world.

Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,443 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290

Recent Nielsen Marketing Mix Modeling Reviews

Verified User
P
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great insights on marketing plans"
Provide great insights on how media performs and changes over time. Great job helping to optimize media plans, estimating revenue and sales change...
Read more
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Nielsen Competent"
The easy to use output allowed us to develop internal systems that update weekly.
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Optimizing ad spend"
I work at an advertising agency and work with direct marketing clients. These clients have minimum budget which means I have to optimize their mini...
Read more

Nielsen Marketing Mix Modeling Media

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4 out of 5 Total Reviews for Nielsen Marketing Mix Modeling

4.1 out of 5
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4 out of 5 Total Reviews for Nielsen Marketing Mix Modeling
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4 out of 5 Total Reviews for Nielsen Marketing Mix Modeling
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Verified User in Consumer Goods
PC
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Mix Modeling?

Provide great insights on how media performs and changes over time. Great job helping to optimize media plans, estimating revenue and sales changes due to shifts in media. Good consultations around flighting and benchmarks. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Mix Modeling?

Timelines can be long, can be difficult to make sure all media inputs are correct from agency partners. Of course that can be an issue with any provider. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Mix Modeling:

Nielsen has great data for modeling, on both media and sales side. Consultants and benchmarks are very good, and trends over time are great to have, too. They have a great simulation tool to help optimize media. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Mix Modeling solving and how is that benefiting you?

ROI for our media, helping us understand how to shift media dollars to be more effective and efficient Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
Describe the project or task Nielsen Marketing Mix Modeling helped with:

I work at an advertising agency and work with direct marketing clients. These clients have minimum budget which means I have to optimize their minimum spend by efficiently updating their ad planning weekly. Review collected by and hosted on G2.com.

What do you like best about Nielsen Marketing Mix Modeling?

It's easy to use and understand. It's also east to export into excel which means easy for me to create dashboards and update on a weekly basis. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Mix Modeling?

I don't like that it's not always the most up to date info. It's also very directional advice that's difficult to explain to clients. I wish there was more data so it is more accurate Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Mix Modeling solving and how is that benefiting you?

I'm understanding which media mixes my client's target audiences use most. By understanding which media my client's audience use I can estimates the number of eyes that will see my client's advertisements, on what media and channels. Review collected by and hosted on G2.com.

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Verified User in Executive Office
EE
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
Describe the project or task Nielsen Marketing Mix Modeling helped with:

Several community opinion projects for development. Review collected by and hosted on G2.com.

What do you like best about Nielsen Marketing Mix Modeling?

The response rate because of the Nielsen brand is outstanding. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Mix Modeling?

Anything short of focus groups is not as accurate; still they provided a great mix. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Mix Modeling solving and how is that benefiting you?

Understanding how to respond to community reaction. Review collected by and hosted on G2.com.

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Verified User in E-Learning
OE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
Describe the project or task Nielsen Marketing Mix Modeling helped with:

I have used Nielsen about a year ago to answer questions about the types of television shows that I watch. I had to rate different shows and how much time I watched a particular show. Review collected by and hosted on G2.com.

What do you like best about Nielsen Marketing Mix Modeling?

The product is easy to use and is user friendly for almost anyone who wants to collect useful data. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Mix Modeling?

I did not like the amount of time that it took to collect the data on the user end. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Mix Modeling:

I would recommend this product to anyone who wants to find out information from the public. Review collected by and hosted on G2.com.

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