Nielsen Marketing Cloud Pros and Cons

I like that it is a platform that offers advanced segmentation and data analysis tools to help companies better understand their audience and improve their marketing strategies. It helps optimize advertising campaigns by providing detailed information on consumer behavior. Review collected by and hosted on G2.com.

I don't like the complexity of its interface and the associated cost. The learning curve is steep, and the prices can be prohibitive for small businesses. Review collected by and hosted on G2.com.

Easy to use with helpful information. Quick information access and assistance available in need Review collected by and hosted on G2.com.

None. No restriction regarding data to be accessed Review collected by and hosted on G2.com.

Nielsen Marketing Cloud is a great sorftware that provides me insights about consumer needs and help me making my research task easy. Review collected by and hosted on G2.com.

Few changes are ahead of time with are difficult to adapt in real time. Review collected by and hosted on G2.com.

Nielsen is recognized for its reliable data. The Marketing Cloud leverages Nielsen's extensive data sources, providing marketers with accurate and up-to-date information for better decision-making. Review collected by and hosted on G2.com.

It is expensive for startups comaprae to others Review collected by and hosted on G2.com.

The GUI is very simple and easy to navigate. Reports are also easy to download and share. Review collected by and hosted on G2.com.

For all the functions that I have used I have not found anything which downsides this cloud. Review collected by and hosted on G2.com.

I really appreciate the ease of use and layout. Review collected by and hosted on G2.com.

What I dislike about the product most is the cost. Review collected by and hosted on G2.com.

The customization options of who you want to target is the most valuable feature in my opinion. The reporting capabilities are helpful as well and can be downloaded for further analysis. Review collected by and hosted on G2.com.

The app isn't great, but functions fine. I mostly use the web based version anyways, so not a huge drawback. Review collected by and hosted on G2.com.

I like the feature where all information is kept in the cloud.

I like the feature where information and records are downloadable

I like the part where their clouds enhance intuition into the different audience

Customizing your needs and targetting your audience is one of the best features of this cloud system. It gives one the ability to take the right approach and meet the right people with the right products at the right time. Review collected by and hosted on G2.com.

I'm not too fond of the part where they are too selective of who to accommodate in the cloud marketing system.

Small businesses looking to grow don't stand a chance here. The cloud system literally looks at businesses that has potential and can be of benefit to them. Review collected by and hosted on G2.com.

Liked the UI of it and very user friendly Review collected by and hosted on G2.com.

Need optimization in the performance of the app Review collected by and hosted on G2.com.

1. Audience Planner - is one of the greatest feature in this toolset. It makes it different from other tools available in the industry. Duplication can easily be identified. Also, Audience Planning can no more become easier than what you will get with this tool, out of the box.

2. Data as a service (DaaS) - is also one of the graeat feature which removes the manual overhead from the client. Review collected by and hosted on G2.com.

1. Platform's performance is not up to the mark. This can be improved with servious refactoring of the entire tool.

2. Simple activities like downloading content like reports becomes super slow at time, which circles back to the limitations of the tool. Review collected by and hosted on G2.com.