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Nielsen Marketing Cloud Reviews & Product Details - Page 3

Nielsen Marketing Cloud Overview

What is Nielsen Marketing Cloud?

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Nielsen Marketing Cloud Details
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Product Description

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.


Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,530 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290

Recent Nielsen Marketing Cloud Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Data and Analytics"
Nielsen is recognized for its reliable data. The Marketing Cloud leverages Nielsen's extensive data sources, providing marketers with accurate and ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Easy to use and user friendly."
Nielsen Marketing Cloud is a great sorftware that provides me insights about consumer needs and help me making my research task easy.
prasad v.
PV
prasad v.Small-Business (50 or fewer emp.)
4.5 out of 5
"G2 Marketing Review"
Easy to use with helpful information. Quick information access and assistance available in need
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Nielsen Marketing Cloud Media

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Have you used Nielsen Marketing Cloud before?
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23 Nielsen Marketing Cloud Reviews

4.1 out of 5
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23 Nielsen Marketing Cloud Reviews
4.1 out of 5
23 Nielsen Marketing Cloud Reviews
4.1 out of 5

Nielsen Marketing Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Real Estate
CR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

When I am planning and instinctually know what consumers are going to purchase, I rely on their real-time data to validate my assumptions and inform our media buys. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

I dislike the pricing model and the contracts that are required for users. I would prefer a month-to-month contract option that would not lock us in. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We are quickly able to move from media planning and evaluation to go-to-market without using 4 and 5 different tools to understand our target audience. We realize that we were able to unify our media buying, our customer insights and generate savings by eliminating its predecessors. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

Great software tool to use, Can analyse data easily once deciphered Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Need to input multiple data points and can be clunky to decipher Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

Makes it easier to target potential customers Review collected by and hosted on G2.com.

Verified User in Law Practice
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Nielsen Marketing Cloud?

Being able to reach many people through one program. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

I have no complaints about the program. It works well. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

Limitations of sending info in small quantities. Review collected by and hosted on G2.com.