Nielsen Marketing Cloud
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Nielsen Marketing Cloud
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4.1 out of 5 stars
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Nielsen Marketing Cloud Reviews & Product Details - Page 2

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Nielsen Marketing Cloud Overview

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What is Nielsen Marketing Cloud?

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Nielsen Marketing Cloud Details
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Nielsen Marketing Cloud Community
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Product Description

Nielsen provides analytics, planning, and insights into your marketing data as well as access to Nielsen's data.

Seller Details
Seller
Nielsen
HQ Location
New York, NY
Twitter
@Nielsen
187,530 Twitter followers
LinkedIn® Page
www.linkedin.com
28,182 employees on LinkedIn®
Ownership
NYSE:NLSN
Total Revenue (USD mm)
$6,290

Recent Nielsen Marketing Cloud Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Data and Analytics"
Nielsen is recognized for its reliable data. The Marketing Cloud leverages Nielsen's extensive data sources, providing marketers with accurate and ...
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
2.5 out of 5
"Easy to use and user friendly."
Nielsen Marketing Cloud is a great sorftware that provides me insights about consumer needs and help me making my research task easy.
Read more
prasad v.
PV
prasad v.Small-Business (50 or fewer emp.)
4.5 out of 5
"G2 Marketing Review"
Easy to use with helpful information. Quick information access and assistance available in need
Read more
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Nielsen Marketing Cloud Media

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23 Nielsen Marketing Cloud Reviews

4.1 out of 5
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23 Nielsen Marketing Cloud Reviews
4.1 out of 5
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Nielsen Marketing Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Mellyssa D.
MD
Material Handler
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Nielsen Marketing Cloud?

I think Nielsen is an ideal solution for survey and promotion. I do think that the incentives offered for customers helps the ROI of the company overall. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Downloading reports becomes difficult especially for those at home or working at home. Intergration developments are time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

I would make sure to really read into Neison Marketing for usage and to fit your needs. Also, compare it to other Marketing Cloud programs. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

It allows me to build and duplicate audiences with the platform for surveys. Review collected by and hosted on G2.com.

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Gaby P.
GP
Business Development Representative
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

I like that you can see channels' current and historical performance. They continuously make updates to the platform to ensure you have a great user experience. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

The depth is excellent; however they could simplify the UI a bit; it can be a big learning curve to get used to where everything is, which I find as a disadvantage. However, after some time, like most things, you get used to it. Aside from the navigation aspect, everything works quite well. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We are solving our marketing effectiveness and can track if we are reaching our goals and targeted demographics. That is every marketer's end goal, so it is a handy tool. Review collected by and hosted on G2.com.

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Kamal C.
KC
IT Purchase Associate
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

Good supporting team.

Easy to set up and build customers.

The survey and reporting features are excellent. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

It needs to have better customization options.

Needs to have more tool and features for clients.

To have a better user interface. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

I would recommend it for all the organization who needs to connect with customers with surveys also. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We are using at the organization, as we have multi-sectors companies under one group. Review collected by and hosted on G2.com.

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Verified User in Mechanical or Industrial Engineering
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

The availability of data and the options to make our clients choices understandable. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

It can be compex at times with little information on how to obtain highly specific results. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

I use this to track peoples engagement across multiple platforms. Review collected by and hosted on G2.com.

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Verified User in Management Consulting
CM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

Automatic rewards with the media Connections Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Difficulty using the App, not user-friendly. I have not tried to use my credits, so we will see how that goes. Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

NA Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

Using other media to connect with Nielson Marketing Cloud always having to change passwords, and difficulty just getting the information from the company. The use rewards. Review collected by and hosted on G2.com.

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Kostiantyn P.
KP
Director Strategy and Transformation
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

Interoperability

Ease of use

Customer support

Integration with a broad portfolio of Nielsen products Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Pricing/ costs

Limited support on mobile Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

Good for both marketing automation and analytics purposes, fits well if you are using other services of Nielsen, have a retainer

Try customized options (e.g., Marketer or Team depending on your purposes prior to subscribing Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

One stop shop for audience measurement and analytics, media planning, and media channel activation Review collected by and hosted on G2.com.

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DV
Ecommerce Director
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Nielsen Marketing Cloud?

Using for fix and an organized all data for analysis, in functionally dashboards Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

Its no more responsive or easy to navigate for the CMS Review collected by and hosted on G2.com.

Recommendations to others considering Nielsen Marketing Cloud:

Like several solutions like this support, it's deficient sometimes, so; I think this is the key to completing the excellence. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

Organize all data, make a different dashboard, connect different source of data, in order to analize it. Review collected by and hosted on G2.com.

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Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Nielsen Marketing Cloud?

The cloud helps enables our advertisers and podcasting partners to run audience-targeted campaigns and podcasting.Different media mixes work together to achieve specific goals that are central to our clients’ businesses Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

nothing about this cloud that I dislike at this time Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

By being able to merge different media outlets together Review collected by and hosted on G2.com.

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Emma S.
ES
Category & Market Development Manager - Ice Cream (OOH)
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nielsen Marketing Cloud?

When I plan what customers will buy, I make sure my data is analyzed in real time - a principle that informs LM purchases in our newsletter. Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

I dislike pricing models and contracts that are necessary for consumers. I will prefer the option of another agreement from one month which does not close us. Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

We are able to quickly reach the market with media planning and evaluation without using 4 ​​and 5 different tools to understand our target audience. We realize that we were able to create savings by purchasing our media, uniting our customers' insights and eliminating its predecessors. Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nielsen Marketing Cloud?

User friendly interface, easy access to data Review collected by and hosted on G2.com.

What do you dislike about Nielsen Marketing Cloud?

I prefer the ease of excel and to download the information to play with there Review collected by and hosted on G2.com.

What problems is Nielsen Marketing Cloud solving and how is that benefiting you?

Understanding Consumer trends Review collected by and hosted on G2.com.

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