Nielsen Attribution (formerly Visual IQ) Reviews & Product Details

Nielsen Attribution/Visual IQ is one of the most robust and comprehensive attribution platforms in the market today. Their bread and butter and most valuable tool is their data-driven channel attribution executive dashboard. Review collected by and hosted on G2.com.

Ease of implementation requires support and buy-in from executives and channel leads, though this applies to other attribution platforms and isn't specific to Nielsen Attribution Review collected by and hosted on G2.com.

The possibility to easily upload costs makes our budgeting process fast and reliable.

VIQ is userfriendly, really easy to use so the learning curve of the platform is fast. Review collected by and hosted on G2.com.

I would like to have an automatic "check" of data imported from Sizmek Adserver. Metrics such as conversions and impressions should match perfectly with the source of the import and it's hard sometimes to find the unmatching points by manually comparing VIQ report with Sizmek one . Review collected by and hosted on G2.com.

I like being able to validate suspicions around what's driving efficient results within our media plans. We have internal debates around strategy so it's helpful to use the tool to tie back to the initial plan. Review collected by and hosted on G2.com.

The amount of time and effort standing up the technology, integrations, maintenance, and developing reporting in a useful format for the client is quite large. It requires quite a bit of man power to stand up the technology, cost integrations, and making use of the report center in an efficient manner for the client. Tacking this on top of a full time job where someone is already stretched thin is challenging. Review collected by and hosted on G2.com.

VisualIQ has given us visibility on performance across all of our digital marketing channels. The tool is sophisticated and the data that it provides is unmatched. The tool has given us a lens, particularly on upper funnel tactics, that allows us to determine who our best partners are. Review collected by and hosted on G2.com.

Getting the tool up and running with a large marketing mix is a bit of a beast. It takes time to work through the best way to set up the platform to sync with your ad server and there were bumps along the way. Also, not everything is automated. The majority of the data will come directly from your adserver into VisualIQ but there are exceptions, particularly with dynamic cost, which has to be manually uploaded into the system. Review collected by and hosted on G2.com.

The conversion attribution data that we can get from VIQ is priceless. They also have a very responsive and proactive support team. Review collected by and hosted on G2.com.

The UI could be more user friendly and with any tool we wish there were more ways to split the data. For example by DMA or Device without the large undertaking on our end of setting-up separate campaigns. While the sales teams are responsive, it would be helpful if they knew more of the ins-and-out of the tool. A large amount of questions need to be answers by a support specialist. Review collected by and hosted on G2.com.

Nothing, we have been with Visual IQ for almost 6 months and we have not been able to use it appropriately due to data loading issues, unresponsive UI and inaccurate attribution. Review collected by and hosted on G2.com.

- Customer Success (more like Failure) team is very unhelpful.

- Data is sometimes 2-3 days behind, making it impossible to optimize marketing campaign the following day.

- Support team keeps changing the back end without informing clients.

- Tracking pixels are sometimes banned from some publishers.

- They claim to have a direct integration with Facebook, which breaks all the time, so they have to re-upload paid social data, this usually happens very late.

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Native implementation with Facebook. Not only does it save time, but it makes a major part of our social implementation turn-key. Review collected by and hosted on G2.com.

I wish there was a cleaner way to connect to Twitter. Excited about the Pinterest beta, but would like to see Twitter implemented if possible. Obviously, it's difficult to partner with a client, so it's a minor grief at best. Review collected by and hosted on G2.com.

I am particularly impressed with ViQ's account management, which has been supportive since the onset of the relationship. Review collected by and hosted on G2.com.

I wish that ViQ had supporting documentation in the set-up and implementation phase. Review collected by and hosted on G2.com.

I appreciate the affirmation of the way we have decided to invest our dollars. We are not seeing a huge difference in performance from the last touch data. If it stinks in last touch, well then it stinks it VIQ as well. It is showing us that we have spend our money the right way. Review collected by and hosted on G2.com.

The time and attention. The reporting center is clunky and slow. You have to readjust the cross-attribution view every time, so you can never quickly pull data. In addition, IQ Sage was not the product we envisioned. We thought that it would be more of a predictive tool to help plan future campaigns. It does not spit out easy results. It is another layer of analyzing that is not useful for media planners that don't spend their days in heavy data. Review collected by and hosted on G2.com.

Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization. Review collected by and hosted on G2.com.

Initial set up of the tool a little bit tricky. Sometimes there are some lacks on data received from our adserver but the VIQ support team is ready to help.

Unfortunately not everything is automated (e.g. programmatic/dynamic costs) and we had to study a workaround to upload some data manually.

Feature that sends re-attributed conversions to DSPs worked not properly during last year. Review collected by and hosted on G2.com.