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Naytev Reviews & Product Details

Verified User in Online Media
IO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Naytev?

Easy to use and responsive team! They are personable and quick to communicate with us. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

Not anything really, it fulfills its purpose! Review collected by and hosted on G2.com.

Recommendations to others considering Naytev:

This is a great addition to publishers looking for more customization and scheduling ability, who have a little extra budget to put behind social optimization, Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

Naytev helps my team A/B test headlines and images for our content on Facebook. The tool has been helpful in helping us repurpose content optimized for our social channels. Review collected by and hosted on G2.com.

Response from of Naytev

We're happy that we can help you save time and extend the life of your content! Thanks for taking the time to leave us a review!

Naytev Overview

What is Naytev?

Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

Naytev Details
Discussions
Naytev Community
Languages Supported
English
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Product Description

Naytev allows publishers and content creators to find the best version of their voice through social sharing. It allows them to customize and create variations in how their content is displayed on social networks when users share it from their sites. Then it uses detailed analytics and machine learning to measure, discover, and prioritize which messages create the highest engagement.


Seller Details
Seller
Naytev
Year Founded
2014
HQ Location
San Francisco, CA
Twitter
@GoNAYTEV
765 Twitter followers
LinkedIn® Page
www.linkedin.com

Zack L.
ZL
Overview Provided by:
Senior Director of Product @ Optimizely

Recent Naytev Reviews

Anisha D.
AD
Anisha D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Ultimate Destination for Social Media Management"
Naytev is the the best ever tool to overcome difficulties in social media management. It is now easy to make schedule for social media management. ...
ID
Ieshia D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Naytev is great for social media management!"
It makes my job easier by collecting all of the content previously posted in one place, for me to recycle old posts. Also enjoy the content window ...
HB
Hilary B.Small-Business (50 or fewer emp.)
3.5 out of 5
"Easy to Use Social Media Management Tool"
1. How easy it is to schedule 2. The ability to have Naytev schedule in certain content windows and timeframes 3. Content tags to easily pull re...
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Naytev Media

Naytev Demo - Content Detail View
Paid and Organic Social Performance across all networks in one place
Naytev Demo - Actionable Content Library
View, sort, filter, and surface content to enable informed decisions
Naytev Demo - Streamlined Social Publishing
Fine-grained control to manage complex social handle schedules with ease
Naytev Demo - Instagram A/B Testing
Test multiple images, videos, and calls to action on Instagram and Facebook
Naytev Demo - Powerful Filters
Enable your workflow in ways no other platform supports like cross-posting
Naytev Demo - Customized Views with Data That Matters
Choose from hundreds of data points, aggregate across networks or drill down on a specific one
Answer a few questions to help the Naytev community
Have you used Naytev before?
Yes

23 out of 24 Total Reviews for Naytev

4.4 out of 5
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23 out of 24 Total Reviews for Naytev
4.4 out of 5
23 out of 24 Total Reviews for Naytev
4.4 out of 5

Overall Review Sentiment for NaytevQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Anisha D.
AD
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Naytev?

Naytev is the the best ever tool to overcome difficulties in social media management. It is now easy to make schedule for social media management. Naytev is the best ever tool that compiles all photos together in a single framework system so that accessibility to old photos

is easier. Naytev gives a gross statistics about response from various social media tools.All the employee is very friendly here . They eagerly give their important time for customer's sake . I would definitely recommend Naytev to all my family and friends. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

Initial after updates the app would often give out bugs but then they would realise it immediately and correct it. Earlier the biggest fault was that it didn't work on mobile phone. With time Naytev is correcting their mistakes and keeping them updated in better way. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

Naytev quickly analyse data that would draw attention to vast majority and thus be helpful in posting in social media tools.

Naytev has helped me in posting good and great social media contents. Their statistics gives me a rough sketch about my contents that would be better if done in the statistical way.

If any problem occur Naytev reaches out to customer as soon as possible. Review collected by and hosted on G2.com.

HB
Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

1. How easy it is to schedule

2. The ability to have Naytev schedule in certain content windows and timeframes

3. Content tags to easily pull reports

4. Staff is really fast and helpful when you need them and keeps you up to date on any changes

5. The A/B testing helps you get your ads and content to the best audience with the best copy and image. Have had a lot of success with this function

6. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

1. While the stats they do give are helpful I really with they had stats for overall big picture as well. Right now it mostly post data

2. Would love to have Instagram publishing someday!

3. Had a few glitches in the beginning where scheduled posts didn't post, but that has seemed to clear up and be fixed.

4. Not the biggest issue because it doesn't happen that often, but when there is an update to Naytev if you are working on a post it doesn't save your work and also forces to update before you finish. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

We've been working on ways to better pull reports for grants and projects. We've only been using Naytev last year, but having content tags has helped to generate reports for these projects. Review collected by and hosted on G2.com.

ID
Ieshia D.
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Naytev?

It makes my job easier by collecting all of the content previously posted in one place, for me to recycle old posts. Also enjoy the content window and how Naytev collects engagement from our social media, to know the best times to post something. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

There have been a few bugs here and there, but nothing terrible. I do wish there was an overall data report of how social posts are doing; this would also help with spotting the progression of our social media growth.

Also, some scheduled posts will be stuck in limbo with no explanation. Which can be frustrating at times. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

Benefit of scheduling content intelligently based on the past performance of social media posts. Layout of schedule posts assists with staying organized throughout my work day.

If a problem does occur, Naytev customer service responds fairly quickly. Review collected by and hosted on G2.com.

Fred A.
FA
Director of Social Media
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

There are three things that I like best about this product:

1. Ease of use - It is super simple to get an A/B test going and publish the winning result. Even simpler to publish that winning result across multiple Facebook pages.

2. Customer service - I really appreciate knowing that if I have a problem that someone knowledgeable with the product is going to respond quickly and with the right information to get me going on my way.

3. Listening ear - It's great to have an easy product and a responsive customer service team but equally important is knowing that if something isn't working in a helpful way or if there is a tweak that could be made to make thing better that you have a group of people listening to new and innovative ideas that will help to develop the product into something better. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

I dislike that it doesn't work on a mobile device. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

Naytev helps to discover the best combination of creative and copy so that what is published has the highest likelihood of driving the results you are looking for. Review collected by and hosted on G2.com.

Response from of Naytev

We're glad that we're on your must have list. Thanks for taking the time to write a review!

We've heard your dislikes and we're rolling out a series of customizable notifications across email and Slack that will keep you up to date with your content. Very excited to see what you think!

RD
editor
Media Production
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

In a climate of unpredictable Facebook algorithms, Naytev takes much of the guesswork out of social posting. When my company has a story or video that we've spent a lot of time and resources on (or even one we haven't!), it's great to be able to test headlines, photos and copy with a small test segment before the post deploys to our main account page of 43 million—and know that Naytev will post it at an optimal time when the page is seeing a lot of activity. The customer service team is great and very patient. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

I don't dislike anything about the current product--It is the best A/B testing tool of the 2 I've tried. But I think Naytev would be a better all-in-one product if it automated some of the testing (by suggesting copy from the story) or took trending news into account when considering the 'optimal posting' feature, instead of just time on page. Review collected by and hosted on G2.com.

Recommendations to others considering Naytev:

It's certainly beneficial, but results are less noticeable with every Facebook algorithm change. Certainly not Naytev's fault, but gone are the days when most A/B tested posts would become social gold. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

The tool has helped drive click-throughs to the site, has upped social engagement, and has allowed us to learn about which types of headlines/photos our users are most likely to click. We also use the winning packaging on platforms beyond Facebook, like our newsletter. Review collected by and hosted on G2.com.

Response from of Naytev

Hey Rachel, Thanks for taking the time to write a review! We're glad that we can help you optimize click throughs and social engagement on your content.

We have some exciting new features we're rolling out in the fall and we can't wait to share them with you and your team.

SW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Naytev?

I love the customer service! Any time there is a bug or I am having an issue or a question, Justine is always quick to help sort out the issues I am having or provides helpful suggestions for workarounds until the issue is resolved, in a timely manner. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

I think Naytev has some opportunities when it comes to publishing videos, specifically with the title. I have found that even when I change the title in their title line, when it publishes to FB, the title will not upload properly and has to be changed manually. I also think there are opportunities when it comes to tagging each post. When I used Sprinklr at a previous company, we were able to look up the performance of specific tag categories and I feel like that would improve the platform immensely. Review collected by and hosted on G2.com.

Recommendations to others considering Naytev:

Ask for a trial run to test it out and see if it is a good fit for your organization. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

I have experienced slight bugs with Naytev and every time something wonky occurs I reach out to Support, mostly Justine, and she is there within minutes (for the most part) to help. She has been such a wonderful asset to me and I feel like she really cares about the people on the other end of the message box. Almost all of my hiccups have been resolved, some they are working on for the future, and as a client, I feel valued and listened to. Review collected by and hosted on G2.com.

Response from of Naytev

Great feedback! Naytev supports advanced tagging and reporting by tag category, as well as video title changes. We'll be sure to follow up on how to take advantage of these capabilities."

As a heads up, regarding video titles, you can modify those in Naytev for social ads, but this doesn't apply for organic posts since Facebook doesn't display titles for organic video posts. Not so much that we don't do it, it's that FB doesn't do it. =(

Alex C.
AC
Certified Health and Wellness Coach
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

I run 10 tests per week to better understand how to package our newly published content for our specific audience on Facebook. I like how easy to use the platform is and how convenient analyze the performance is once the tests have completed - either directly on the platform or in an easy to download export. I also like the scheduling integration so you don't have to transfer the posts to Facebook manually - just schedule directly once the tests are complete! Review collected by and hosted on G2.com.

What do you dislike about Naytev?

Unfortunately you can't schedule when tests go live - I think it would be very helpful to be able to pick the day/time when the test starts instead of only being able to immediately run the test once the creative options are in, especially since I schedule tests in bulk! Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

With Facebook's platform constantly changing and consumers tastes/interests fluctuating month over month, it's nice to be able to track what's resonating and what's not from a creative perspective. I like pulling exports for months of tests to find the patterns and help inform 1) what content our editorial creates and 2) how we package the stories for our different audiences. Review collected by and hosted on G2.com.

Response from of Naytev

Hey Alex, thanks for writing the review! We're thrilled that we can help you navigate through people's fickle tastes and Facebook's constantly changing algorithm.

We take all customer feedback seriously, and we've included setting and starting automatic tests into our product roadmap. We'll be sure to keep you in the loop.

LW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

The platform is pretty intuitive for the most part and easy to use. Their Customer Success Manager Justine is always super responsive in times where we need troubleshooting or if I ever had any questions about how to use a particular feature, how to set something up, or if I ever had any feedback or hopes for an upcoming feature. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

There are some wishlist features, such as being able to publish a video title properly, or more robust analytics utilizing the existing content tags to sort and filter certain posts/categories that would be an amazing addition to the already existing features that are great. Review collected by and hosted on G2.com.

Recommendations to others considering Naytev:

I would highly recommend trying it out to see if it's a fit for your team's needs. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

Naytev is a great tool for publishing, scheduling, optimizing, and a/b testing on Facebook. Review collected by and hosted on G2.com.

Response from of Naytev

Hey Lacey, thanks for taking the time to write a review and leaving some great feedback. I'm proud to say that our existing system can already filter tagged content and provide you with robust reports on your content's performance!

We're super excited to help you get started with tagging and I'm happy to answer any additional questions that you have. We'll be in touch by email.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

Naytev truly gives you the best of both worlds. Setting the publishing rules ensures your posts will only go up when your content will be published and you have the ability to completely customize the imagery and copy in each post. This also means you don't have to deal with the headache of scheduling every individual post each day. A real time saver! Review collected by and hosted on G2.com.

What do you dislike about Naytev?

Video publishing is still a bit rough on Naytev. For whatever reason, scheduled videos will be published twice. Once as a draft and once as the post that will actually go live on your page. Because of this, the information gets split up between the two posts, meaning the post that goes live will be missing a headline or copy. This means you will have to go back and manually edit it after the post goes live. Review collected by and hosted on G2.com.

Recommendations to others considering Naytev:

This is a great platform to use if you need to schedule a high volume on content to social media. It allows you to set your own rules and schedule posts days ahead of time. Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

As I mentioned before, it's a big time-saver! I am able to schedule Facebook posts days in advance, knowing they will go live using the rules I came up with myself. Review collected by and hosted on G2.com.

Response from of Naytev

Hey there, thanks for taking the time to write a review and leave great feedback! We're glad we can save you time and let you focus your attention on more complicated things. ;) We've got your back when it comes to publishing high volumes of content.

Taking your video comment back to our tech team and doing some investigation on our end, it looks like you encountered a temporary issue which was resolved. We'll be sure to monitor that things continue to run smoothly.

Travis B.
TB
Director of Audience Development
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Naytev?

It's an easy-to-use A/B Facebook testing tool that lets you quickly perform multi variant testing. This tool blows away the native Facebook advertising tool, allowing you to get more out of your ads and your top performing organic content. Great for social media and audience development teams, as well as sales teams that work on native content distribution. Review collected by and hosted on G2.com.

What do you dislike about Naytev?

Currently no ability to do Twitter testing Review collected by and hosted on G2.com.

What problems is Naytev solving and how is that benefiting you?

We're able to get better performance out of our native ads as well as our top performing article content. It's especially great if you are working with a client on creative and you can show them with solid data which ad variant is going to get them the most bang for their buck. Review collected by and hosted on G2.com.

Response from of Naytev

Hey Travis, thanks so much for taking the time to leave us a review. We're happy that we can outperform Facebook Ads and drive value for teams working on all aspects of content distribution.

We're always exploring new networks to support A/B Testing. Recently we've rolled out Instagram testing and have plans to include more social networks in the future.