(499)
4.3 out of 5
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Nativo 
UC
Verified User in Consumer Services
Small-Business(50 or fewer emp.)
What do you like best about Nativo?
Nativo has made running Native Advertising campaigns very easy, especially on the reporting side. With Nativo you can easily track how your campaigns are doing and obtain appropriate information on each campaign with just a few clicks. The data it provides is also pretty extensive compared to other programs and there's an automated system that helps you organize what you want to track in the future. It does take a while to set up some back end items but once you do, everything will run very simple and make it easy on the long run. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
The interface of the website is a little confusing and takes a little while to get used to. Sometimes it isn't easy to find what you're looking for. You really need to familiarize yourself with everything as I believe we are not using it to its full potential with the way some things are laid out. Some items are most likely doable on the nativo system but they're not being used because it is difficult to figure out how to have it set up. Something that many do not seem to like is that all campaigns tracked by Nativo will be blocked if you have an ad blocker and nothing will load. Review collected by and hosted on G2.com.
21 out of 22 Total Reviews for Nativo
4.4 out of 5
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Overall Review Sentiment for Nativo
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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GS
Greg S.
CEO
Newspapers
Small-Business(50 or fewer emp.)
What do you like best about Nativo?
Native display advertising is available from many DSPs, but Nativo's native article network, and native video formats perform really well. The platform is easy to use, and the reporting is visually attractive, and comprehensive. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
Setting up a campaign is a little counterintuitive. The campaign budget and campaign creative can not be completed at the same time. You have to build the creative in one step, build a budget in another step, and then link the two together. And then submit both for approval. All of these steps are manual, and the campaign does not start until all are completed. It is a little clunky, but after you learn the steps, it is really quite easy to use. Review collected by and hosted on G2.com.
GR
Gareth R.
Director, Ad Operations
Enterprise(> 1000 emp.)
What do you like best about Nativo?
Support staff are very responsive, and their platform documentation is in depth and accessible
Nativo are active in providing new features and tools to keep competitive in the content marketing world
display ad units are easy to A-B test different headline and image content Review collected by and hosted on G2.com.
What do you dislike about Nativo?
Pushing third-party audience segments into the platform is not as smooth as other platforms we have worked with
Would like to see more options for designing content hub pages - different styles, layouts, featured ads Review collected by and hosted on G2.com.
AO
Verified User in Online Media
Mid-Market(51-1000 emp.)
What do you like best about Nativo?
I like how easy it is to complete a setup. It is way easier than a lot of DSPs and there are less pain points. The budget level is the only confusing portion to me. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
The Nativo budget level is a little confusing. It is not your typical Advertiser - Campaign - Line - Ad hierarchy. It causes some issues if you are using any third party data housing platforms such as Datorama. Review collected by and hosted on G2.com.
RB
Russell B.
Senior Director of Client Services
Mid-Market(51-1000 emp.)
What do you like best about Nativo?
Nativo's platform is super easy to use, from setting up campaigns to pulling comprehensive data and insightful campaign wrap reports. Their ability to deliver native campaigns across their publisher network is unrivaled, and our clients are always thrilled with their performance. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
Not much to complain about when comparing to other media platforms. They all have their quirks, but Nativo's are minor compared to some of the others that we use on a regular basis. Review collected by and hosted on G2.com.
AM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about Nativo?
Nativo offers a number of native strategies all in one space and has created a platform that's intuitive and simple enough to use while still having all the functions and elements one would need to run a campaign successfully. It is a one-stop shop from forecasting and optimizing to evaluating performance and insights post-flight. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
Nothing I dislike at the moment but would like to have data-driven suggestions to better offer client recommendations whether that's more engaging headlines or more interactive articles etc. Review collected by and hosted on G2.com.
JT
Josh T.
Digital Media Strategist
Small-Business(50 or fewer emp.)
AM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Nativo?
The platform is very easy to navigate with a ton of customizable metrics to provide comprehensive reporting. In addition, the preview feature and headline suggestions are such a great addition to the many capabilities of this platform. Review collected by and hosted on G2.com.
What do you dislike about Nativo?
Since the headline suggestion feature was recently rolled out the suggestions still need a bit of work, but it provides a great starting point for creating headlines. Review collected by and hosted on G2.com.
AM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
UM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
AM
Ashley M.
Senior Operations Manager
Small-Business(50 or fewer emp.)
What do you like best about Nativo?
The team of employees available at Nativo are always so helpful
The ease of the system makes day to day work so much easier Review collected by and hosted on G2.com.
What do you dislike about Nativo?
The ability to customize to my organization is limited Review collected by and hosted on G2.com.
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