Mutiny HQ Pros and Cons

Super supportive CSM/support team: quick to answer any questions, receptive to feedback. Integration availability (Marketo, Salesforce, 6Sense, Segment, etc.) is really powerful. One of the hardest parts of launching a personalization program is the "what" - gathering content, launching great digital experiences, and Mutiny has great content recommendations and now even generates examples for us to review before publishing, eliminating one step out of our content review process. Easy to use editor. Prioritization of personalization experiences makes it easy to not worry about implementing extra logic and gives flexibility to run many personalizations to different audiences on one page. Using Mutiny outbound has completely taken lift off our web development team for custom landing pages for ABM program. Review collected by and hosted on G2.com.

Because Mutiny is relatively young, there are some missing capabilities in custom coding (limitations for adding modules, custom Javascript, some CSS changes) for experiences, reporting, and user type permissions for a large enterprise website. I also wish there was a way to share preview links with teammates who don't have an account before launching.

That being said, the team has been really receptive to feedback, and there have been significant improvements within six months of working with the platform and team. Review collected by and hosted on G2.com.

Out-of-the-box integrations with B2B data sources like Clearbit, Segment and Saelsforce.

Ability to insert targeting variables into experiences. "See how we can help <company name>"

The service is fantastic from their team. Review collected by and hosted on G2.com.

It's a personalization platform and is great at that, it's limited as pure-play testing platform so it's hard to replace an Optimizely, VWO or Optimize without giving up some functionality. Meaning you give up functionality, or you run tests and personalization in separate tools (not ideal) .

The experience editor is great for simple text/image changes but struggles to do more advanced things like setting JS variables, adding whole new sections, etc. I think the product will get there, at the time of this writing Mutiny had recently raised a series A which should accelerate their product roadmap. Review collected by and hosted on G2.com.

With Mutiny you can create the most relevant website experience for your customers the moment they reach your website. This not only creates the best experience for your customers but also dramatically increases your conversion rates.

Mutiny also empowers marketers to quickly create these experiences through their no-code platform. Need to quickly change a global banner on your website? Done. Need to add a specific headline for a segment of your visitors because they're coming to your page from an ad and you want to maintain consistent messaging? Done. Want to swap out some of your social proof to be relevant to a mid-market website visitor? Done. The possibilities are almost endless, and the implementation takes minutes to execute. Review collected by and hosted on G2.com.

There are some minor functionality improvements that need to happen. It is possible to move sections on a page, but it currently feels like a workaround, not a core product feature. I am confident Mutiny will update this in the future. Review collected by and hosted on G2.com.

The system lets us easily create custom audiences and create personalizations for them. We've created numerous personalizations based on company/persona, behavior, and more that have helped improved prospect experience and increase conversions. Review collected by and hosted on G2.com.

Sometimes it can be challenging to understand exactly what a prospect will see when you have multiple campaigns running. Review collected by and hosted on G2.com.

I love how easy it is to set up on-page customizations, alert banners, and A/B tests. We're able to personalize for audiences in a way we were never able to before. Review collected by and hosted on G2.com.

When setting up A/B tests, I wish there was a way to delete a variation without having to overwrite it or start all over. I also wish I could customize the data by specific date ranges (vs time horizons such as last 30 days, etc.). Review collected by and hosted on G2.com.

Mutiny connecting to your existing tech stack and sitting on top of landing pages makes it super easy to get up and running. Experiments are easy to spin up and measuring performance is nicely laid out. Their customer experience team makes it seamless to learn how to use the tool and is super helpful with outlining best practices for conversion rate optimization. Review collected by and hosted on G2.com.

As Mutiny is still relatively new, their editor is somewhat limited in capacity. I'd love the ability to clone or add different blocks on a page and do more with their editor. Review collected by and hosted on G2.com.

It's a very simple tool to use and we could use it immediately. The onboarding is very well thought out and the team at Mutiny is super supportive and helpful. Review collected by and hosted on G2.com.

No integration with HubSpot, which makes it a bit more difficult to make the case to justify the cost. We still get a lot of value out of it... it's just more work to prove it. Review collected by and hosted on G2.com.

I love that Mutiny is an *affordable* website personalization tool that we can use to speak directly to specific audiences that visit our website without having to create mini sites or a bunch of specific pages. We are able to run tests to find out what works and what doesn't for different audiences, which is great. Review collected by and hosted on G2.com.

Some of its capabilities are limited as far as what you can customize for your on page experiences. Reporting is a bit off sometimes and doesn't always correctly identify visitors. Review collected by and hosted on G2.com.

Many technologies claim they are easy to implement, but Mutiny is. It's effortless to run multivariate tests and roll out personalized experiences based on Clearbit/Marketo/SFDC data integrations. Review collected by and hosted on G2.com.

Because Mutiny is a newer tool, it has some performance hiccups, but the team is always responsive in remedying these issues and welcomes feedback. I would love an integration between Mutiny and tools like Bizible to see the entire user journey. I also wish that the Clearbit data was more accurate, but that's more of a Clearbit issue than Mutiny. Review collected by and hosted on G2.com.

Mutiny is an intuitive platform for experimentation and personalization without the need for engineering or design support. If I have an idea, I can go into Mutiny and run, monitor, and manage my own tests. The product also comes packed with recommendations of tests to run, if you need inspiriation. Added bonus - everyone on the Mutiny team is a joy to work with. Review collected by and hosted on G2.com.

Not much to add here - I like everything about Mutiny. Review collected by and hosted on G2.com.