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Muster Reviews & Product Details

CC
Director of Communications & State Advocacy
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

After using a number of other grassroots platforms and being dissatisfied with their high costs or poor service, Cigar Rights of America started working with Muster in hopes of getting a serviceable product at a reasonable price, and they have truly exceeded our expectations!

During the onboarding process, their entire team was made available to us to talk through the front and back-end of the product in great detail to make sure we were comfortable with it before coming on board. They were gracious and patient in the two months between identifying them as our choice and the termination of our prior contract, and getting set up was functionally instantaneous.

Since switching, we have been more than happy with the choice and genuinely sad to not have more grassroots messaging to do on their fabulous platform. Muster is extremely easy to use and generates a great published product, rendering a 75% increase in the number of people who send a message after landing on the messaging page. That, combined with their extremely reasonable pricing leads us to recommend them to anyone looking for a fabulous grassroots provider. Review collected by and hosted on G2.com.

What do you dislike about Muster?

Cigar Rights of America has nothing but praise for Muster. Their product is simply outstanding. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Reasonable Costs: Previous grassroots platforms were too expensive and we didn't feel like we were getting value for our money. Muster provided a serviceable product at a reasonable price, making it a cost-effective solution for CRA.

Excellent Service: Other platforms lacked adequate customer service. Muster's team was highly supportive during the onboarding process, ensuring CRA was comfortable with both the front-end and back-end of the product.

Ease of Onboarding: Setting up and transitioning to a new platform can be challenging. Muster made the onboarding process smooth and nearly instantaneous, allowing CRA to start using the platform without any significant delays.

Increased Engagement Rates: CRA experienced low engagement rates with previous platforms. Muster's user-friendly interface and effective design led to a 75% increase in the number of people who send a message after landing on the messaging page. Review collected by and hosted on G2.com.

Muster Overview

What is Muster?

Muster's advocacy platform is the easiest way to manage stakeholders and engage them in grassroots advocacy campaigns. A powerful, but easy-to-use advocacy CRM makes advocate management and segmentation simple. Create highly customized advocacy campaigns that fit the brand of your organization. Engage your supporters through multiple channels with SMS text and email marketing.

Muster Details
Product Website
Discussions
Muster Community
Languages Supported
English
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Product Description

Muster is a political advocacy software for non-profits and professional associations.

How do you position yourself against your competitors?

Muster is a powerful, affordable and flexible advocacy platform for nonprofits. Associations and nonprofits can purchase Muster's online advocacy tools on an annual basis and also on a 6-month plan.


Seller Details
Seller
Muster
Year Founded
2014
HQ Location
Richmond, Virginia
Twitter
@MusterAdvocacy
320 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®

Corey V.
CV
Overview Provided by:
Marketing at Muster

Recent Muster Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use, has all the tools"
Muster is a clean and clear interface that allows us to advocate for policy change. The team at Muster is super responsiven and answers requests an...
Gary H.
GH
Gary H.Small-Business (50 or fewer emp.)
4.0 out of 5
"Great advocacy product for the value."
Muster is easily embedded in an existing website and plays nice within the Wordpress landscape. Setup for advocacy channels is quick and painless. ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Excellent service and product experience"
Intuitive, easy to use and great reporting system
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Muster Media

Muster Demo - Advocate Management
Managing and segmenting advocates or stakeholders has never been this easy.
Muster Demo - Policy and Regulatory Advocacy
Build powerful grassroots campaigns targeting local, state, and federal legislators as well as regulatory bodies.
Muster Demo - Action Forms from Muster
Take control of your advocacy with Action Forms from Muster. Embed a campaign into your website to gain greater control over the look and feel of your grassroots advocacy.
Muster Demo - Advocacy Emails with AI
Build captivating emails that drive action with the help of AI. Easy drag-and-drop email building as well as HTML.
Muster Demo - Advocacy, More Connected.
Connect your favorite apps to Muster with Zapier and automate some of your grassroots advocacy work to help drive extra value.
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Have you used Muster before?
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Video Reviews

19 out of 20 Total Reviews for Muster

4.8 out of 5
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19 out of 20 Total Reviews for Muster
4.8 out of 5
19 out of 20 Total Reviews for Muster
4.8 out of 5

Overall Review Sentiment for MusterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Gary H.
GH
Executive Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Muster is easily embedded in an existing website and plays nice within the Wordpress landscape. Setup for advocacy channels is quick and painless. Customer support is easily reached. Additionally, we put in a feature request and saw that new functionality implemented within 30 days. Review collected by and hosted on G2.com.

What do you dislike about Muster?

Their platform limits a user to sending only 15 emails at a time for advocacy. This sometimes presents a challenge considering that some committees in the Tennessee House have over 20 members. Therefore, we are unable to allow users to send emails to the entire committee in that scenario. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Muster allows our organization to provide opportunities for Tennessee voters to engage with their legislators on a variety of issues that we track during Tennessee's legislative session. Review collected by and hosted on G2.com.

Response from Corey Vaughn of Muster

Hi Gary

Thank you so much for your wonderful review! We enjoy serving you and are happy to hear how easy your experience with the product has been. In addition to ease-of-use, we place a high priority on message deliverability. This is why we limit non-geotargeted campaigns to 15 targets. We absolutely understand wanting to target an entire committee, and we believe our message mapping feature is a great way to accomplish this. We’re incredibly grateful to have you as a customer and appreciate your feedback!

DS
Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Muster?

Muster piece-meals the features it has to offer, widening its market and offering room for growth. It is easy to set up a form and we like that we can use it for state and local governments too. Review collected by and hosted on G2.com.

What do you dislike about Muster?

There is no component for self-dtermined targets such as university/company administration. We were told that advocacy is not effective with them but our organization has a long history of successfully applying pressure in this way.

Also we dislike the logic between calling and emailing. If calling is enabled, It should prompt everyone if they want to call. If yes or no, the next thing is to send an email. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

We apply pressure or increase awareness to elected officials relevant to New Jersey and the Muslim community. Review collected by and hosted on G2.com.

Verified User in Legal Services
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Muster?

Muster is a clean and clear interface that allows us to advocate for policy change. The team at Muster is super responsiven and answers requests and questions. Review collected by and hosted on G2.com.

What do you dislike about Muster?

We haven't run into many downsides to Muster, it has met our needs to date. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Muster allows us to engage our audiences in our advocacy efforts easily, adding voices to our fight and allowing our audience to be more a part of our work. Review collected by and hosted on G2.com.

Laura E.
LE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Muster is extremely easy to use, making it a great tool for novice users and seasoned organizers alike. It delivers everything it promises, and is backed up by excellent and responsive customer service and support. Review collected by and hosted on G2.com.

What do you dislike about Muster?

There is very little to criticize, but I would suggest some additional formatting options (like bold, underlining, font selection) and a larger message preview box so that advocates can more easily review the message they are sending. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

We selected Muster to replace a different grassroots advocacy platform. While we are not using it to its full capabilities, we like that, as we contemplate future software acquisitions, Muster is flexible and expandable to meet potential future needs. It allows us to mobilize our members to contact their elected officials with clear, consistent messaging and an uncomplicated and user-friendly experience for administrators and users. Review collected by and hosted on G2.com.

Response from Corey Vaughn of Muster

Thanks so much for your review Laura! We're glad you're happy with the switch to Muster and that you can get precisely the solutions you and your organization need.

Our entire team looks forward to continuing to serve you!

Verified User in Public Policy
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Muster has been helpful in our advocacy efforts because it broadens our reach. We love how targeted we can get with our messaging. Muster also has great tools to customize the design of our action alerts and landing pages. We also love the customer support! Review collected by and hosted on G2.com.

What do you dislike about Muster?

The platform posed a steep learning curve at first. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

How to broaden the reach of our advocacy. How to target legislators with messaging from their constituents. By solving these two problems, Muster has deepened our potential impact on legislation. Review collected by and hosted on G2.com.

Verified User in Government Relations
AG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Muster?

Intuitive, easy to use and great reporting system Review collected by and hosted on G2.com.

What do you dislike about Muster?

No dislikes! Amazing product. I highly recommend. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Grassroots advocacy - enabling constituents to reach out to policymakers on issues that will impact them Review collected by and hosted on G2.com.

BL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Muster is a great overall value. It provides us with everything we need in strategic grassroots advocacy software. Muster takes it to the next level by better informing our Congressional engagements, providing us analysis on which districts receive our correspondence. This allows us to tailor our messaging and make in-roads with members whom we may not have had prior relationships with. Review collected by and hosted on G2.com.

What do you dislike about Muster?

The only thing I would like to see added is the ability to sort advocates/letters sent by specific date ranges, i.e. if I had a campaign that was 3 months long, it would be helpful to analyze and measure specific marketing pushes within that time period. It would also be nice to aggregate all of the custom messages into a form or report so we can easily pull testimonials that our writers send to their members. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Muster is the tool we use for grassroots advocacy. It allows us a platform, that is very easy to set up and use, to enable our member's voices to be heard in the halls of power. Review collected by and hosted on G2.com.

MP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

The product is very easy to use and allows for quick access to our members, lawmakers, and other stakeholders. The customer service provided by the team at Muster is second-to-none! Review collected by and hosted on G2.com.

What do you dislike about Muster?

N/A. The only thing I would add is that the 2024 lines have not been included for planning purposes post redistricting in Virginia. Totally understand why they arent live, just could have been another tool in the toolbox for our team! Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Muster is integral in assisting our association with communications directly to lawmakers and individual stakeholders in our industry. Muster also provides an easy way for our members to advocate on behalf of our industry! Review collected by and hosted on G2.com.

Amy R.
AR
Deputy Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Muster is simple to use and the customer service is prompt and friendly. Review collected by and hosted on G2.com.

What do you dislike about Muster?

I would like to see an upgrade that allows different fonts and message formatting. Review collected by and hosted on G2.com.

Recommendations to others considering Muster:

The Muster team is very easy to work with and accommodating. The program itself is very easy to use both at the admin and user end. Our organization has been using advocacy programs for more than 15 years and this is by far our favorite. Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

We have used Muster to engage individuals at the community level and allow them to have a voice within local government. The engagement has resulted in positive community changes. Review collected by and hosted on G2.com.

Response from Corey Vaughn of Muster

Hi Amy!

Thanks so much for your excellent review — it's great to hear you've had such a good experience with the product and an even better one with our support team.

We love to hear suggestions on how we can improve the product and I'll pass that feedback along to our product team!

-Corey

Verified User in Public Policy
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muster?

Very helpful customer service; responsive, helpful, and professional. Muster offers excellent services, like the "circle back" feature, which allows us to re-send an alert, but only to those who did not respond the first time, meaning that our advocates will not be inundated with emails Review collected by and hosted on G2.com.

What do you dislike about Muster?

I wish we could customize more. Particularly, moving the TAKE ACTION button in the alerts, being able to attach PDFs to the alerts, and also ability to have links to outside sources in the advocacy campaign Review collected by and hosted on G2.com.

What problems is Muster solving and how is that benefiting you?

Helping to reach our grassroots network and effectively reach Members of Congress. In my first campaign, we were able to send over 1000 emails to Congress. Review collected by and hosted on G2.com.