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MSIGHTS Reviews & Product Details

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MSIGHTS?

The people that work on Msights are on top of things, making sure that they communicate efficiently, explain in detail and with clarity. Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

To begin with, the platform it self is very slow. It is also so difficult to costomise depending on the advertiser's needs. The procedure to create offer codes is roughly half an hour for each offer code. The Msights team are trying to adjust the agency to fit their platform in stead of trying to accomodate the agency and the client. When faced with a different campaign set up, they are extremely difficult to come up with solutions but rather suggest to the agency to change the campaign set up or to align with the client instead of trying to accomodate. Overall I would say that Msights have not been working with the agancy but instead across us, adding difficulties and issues instead of trying to be accomodating and coming up with solutions. Msights is adding around 40% more workload to my day to day. Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

Leads can be validated. Validation is of high quality Review collected by and hosted on G2.com.

MSIGHTS Overview

What is MSIGHTS?

MSIGHTS has been supporting marketing teams for 17+ years in helping to make their data great for reporting and analysis. Our Platform, a 2019 MarTech Breakthrough Awards winner for "Best Overall Marketing Campaign Management Solution", helps across these critical areas: * Automate the collection, integration, and transformation of all your marketing results sources -- digital, social, search, offline, lead gen, direct mail, media plans, and sales (plus more) -- into reporting-ready datasets. * Streamline marketing analysis with harmonized datasets specifically designed for results analysis, optimization, attribution, MMM, as well as datasets that feed back into your data lake. Go beyond fields from just your taxonomy with MSIGHTS' robust data schema. * Build detailed reporting views and executive dashboards using MSIGHTS' free cloud reporting platform or connect from your own visualization tool like Tableau, Excel, Domo, or Looker (to name a few).

MSIGHTS Details
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Product Description

MSIGHTS provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. As marketing channels proliferate, so do the data sources marketers must examine in order to quantify results and guide strategy. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.


Seller Details
Seller
MSIGHTS
Year Founded
2004
HQ Location
Charlotte, NC
Twitter
@msights
235 Twitter followers
LinkedIn® Page
www.linkedin.com
46 employees on LinkedIn®

Scott E.
SE
Overview Provided by:
Making Marketing Ops More Efficient and Streamlined | Author Of The Cuttlefish Marketer

Recent MSIGHTS Reviews

TB
Tania B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Data analysis and insight generation"
MSIGHTS has proved useful in compiling and normalizing distributed analytics of marketing data. It simplifies data gathering and conversion for me ...
SO
Sally O.Enterprise (> 1000 emp.)
5.0 out of 5
"Fantastic company and flexible platform that will partner with you to achieve your goals"
They have team of experts and a flexible platform that can handle a lot of complexity. As an enterprise company with a robust data landcape, we oft...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
2.0 out of 5
"Would investigate alternatives"
The people that work on Msights are on top of things, making sure that they communicate efficiently, explain in detail and with clarity.
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MSIGHTS Media

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5 out of 6 Total Reviews for MSIGHTS

3.8 out of 5
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5 out of 6 Total Reviews for MSIGHTS
3.8 out of 5
5 out of 6 Total Reviews for MSIGHTS
3.8 out of 5

MSIGHTS Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
TB
Data Center Operator
Retail
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about MSIGHTS?

MSIGHTS has proved useful in compiling and normalizing distributed analytics of marketing data. It simplifies data gathering and conversion for me because it eliminates many of the time-consuming tasks usually involved in integrating flow data. Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

On the data visualization front, it appears MSIGHTS has relatively few choices available to it. This can be uttering annoying especially when one is explaining trend results of marketing performance to the stakeholders. Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

MSIGHTS solves marketing data management issues by aggregating, organizing and cleansing the data from various sources. This is a centralized platform that gives the marketing performance metric in a considerate manner. Review collected by and hosted on G2.com.

SO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MSIGHTS?

They have team of experts and a flexible platform that can handle a lot of complexity. As an enterprise company with a robust data landcape, we often struggle to find vendors who can work with us to roll out changes at scale. MSights have delivered on countless use cases for us, handle a lot of the vendor management, can ask quickly on requests, and often have helpful strategic guidance. The magic really lies in their team who invest a lot of time in understanding how best to serve their clients. 10/10 for customer support. Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

Opportunities to improve data validation from 3rd parties and increase # of integrated vendors/partners. I believe this will make it more appealing for other 3rd parties. Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

- Acting as a data validation and normalization layer between 3rd parties and our systems.

- Workflow for media buys among internal teams, agencies, and publishers.

- Paid media reporting.

- Vendor management (content syndication, HQLs) Review collected by and hosted on G2.com.

Thomas L.
TL
Director, Global Integrated Media
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MSIGHTS?

Support and service level are impressive. MSIGHTS Team is always there to respond to any enquires or request. Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

I hope my company would consider better integration of MSIGHTS to existing tech stack Review collected by and hosted on G2.com.

Recommendations to others considering MSIGHTS:

Talk to their service and support team - that's one of the key differentiator Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

Able to get real-time data and analysis to answer business questions in multiple ways Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about MSIGHTS?

This tool is very user friendly. Can view and read the data with just filtering the option required. The best part is the tool is very quick and easy to work upon. Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

Msights had Msights Support option were we ca track on the support tickets. However these feature is removed and its difficult to track on tickets raised. Review collected by and hosted on G2.com.

Recommendations to others considering MSIGHTS:

Can the tech team get the Support feature in the tool back. it would be easy to track the tickets Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

Data QA's with different souces Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MSIGHTS?

Nothing. There is literally nothing I like about this platform, that I can see. Perhaps people in other roles find it helpful in some ways but even the reporting (which appears to be accurate, so I'll give them that) has such a lousy user interface that i can't even give that a thumbs up Review collected by and hosted on G2.com.

What do you dislike about MSIGHTS?

I work at an agency and am tasked with creating campaigns in msights so leads can flow from the vendors who generate leads, to the client. This is THE most convoluted, complex system I've ever encountered. There is NOTHING intuitive about it and it is needlessly complicated. It can literally take weeks to set up a campaign since inevitably there are questions each step of the way and then it takes a day or two for each one to be resolved by support. Review collected by and hosted on G2.com.

Recommendations to others considering MSIGHTS:

Run away!! Review collected by and hosted on G2.com.

What problems is MSIGHTS solving and how is that benefiting you?

I guess it does an OK validating leads to see if they meet certain criteria before getting in to the end CRM system, but there are vastly easier ways to do that. Review collected by and hosted on G2.com.

Response from Scott East of MSIGHTS

Hi, my name is Scott East, CEO and Co-Founder of MSIGHTS. I am really sorry you feel this way about the Platform. Campaign set-up does have multiple steps to drive governance, approvals, tracking, and to ensure lead validation is driven from media plan buying parameters. With this comes some complexity but based on your review, we have work to do to better streamline the experience. If you're open to a brief call, I'd love to get your thoughts and even share with you some of the improvements we're working on to see if they improve the experience.