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Moz Local Reviews & Product Details

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Moz Local?

Not a whole lot unfortunately and I wish the support responses were a lot more appropriately thought out and that escalation of obvious defficiencies were carried out. The product has been getting better but I've been continuously embarassed by getting a long time client into the moz local system.

Try asking support for an explanation of (1) listing reach and (2) why listing reach might have gone up or down. Both are useless questions and that metric shouldnt even have been shown so prominently if support can't answer what it is based on or how it is calculated. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

1) support has literally not had a sensible answer to the meaning of some of the metrics that are given in the dashboard - this has been shocking all along

2) for a long long time, and I think less so now, the conceptual diff between the directtories or aggregators moz local pushes its data to ,and the directories/aggregators being reported in the charts, have been a real problem.

3) the variability minute by minute of local listing percentage completion being reported, due to API issues between moz & aggregators/directories, is absolutely a problem that deserves a better thought process within moz.

4) an eval with the brightlocal tool shows that moz may have actually pushed out a redundant and/or inappropriate listing for my client that I wasn't aware of until getting the bright local report a year later

5) the process of creating the original spreadsheeet was grueling and full of ambiguities in fields such as category that took way too much time and suppport requests to resolve. Yet, Moz Local was publiizing a short effort being required to get started. Totally not short, and mistakes in this part of the process could be way too problematic in the future.

6) The whole idea of the listings being under a bulk account and not individual accouns that can be corrected and managed outside of Moz is almost as bad as Yext. The only advantage is that Moz Local is insanely underpriced.

7) I have considered Synup (from Bangalore) because it claims to make listings under individual accounts per customer. However, I can't imagine them being able to scale the skillsets required to do this stuff right.

8) Whitespark citation building services, somewhat related in concept to Moz Local, is able to affordably do indidual logins per citation source, so I again feel that Moz should be able to do this.

9) Overall I do appreciate the reporting n Moz Local and especially the great pricing, but after seeing reports from Brightlocal more than a year down the road from getting Moz Local in play, and from experiencing what I consider very poor and inadequate support replies given the huge importance of local seo, I feel that I should have done it all manually, which is a bear, but would have not gotten me into some embarassment as a recommender of moz. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

consider other options before you give away ownership of your *crucial* local listings Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Tried to solve the pain of doing this stuff manually. The pain was still there at the beginning due to the very painful spreadsheet content that had to be strategically chosen based on way too much ambiguity. I do feel that Moz saved a lot of Manual effort overall but after several years I still dont trust the results as much as I wanted to at the start. The product / service is desparately needed but it should not have been launched until it was ready for prime time, and I'm not certain it is ready even today. Review collected by and hosted on G2.com.

Moz Local Overview

What is Moz Local?

The Moz Local platform brings a robust local technology solution — driving more accurate listings management, actionable insights, automation of duplicate deletion, and review management. Moz Local will help you to better own and manage your physical location data than ever before. Deeper integrations, more active location management, and automation of previously manual processes will make your life easier.

Moz Local Details
Languages Supported
English
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Product Description

Increase your visibility in mobile and local search, and drive more foot traffic with accurate, consistent business listings across the web. See how your business is listed online.


Seller Details
Seller
Moz
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
549,708 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
Description

Moz is a leading provider of search engine optimization (SEO) software and tools, designed to help businesses improve their online visibility and drive organic traffic. Founded in 2004, Moz offers a suite of products including keyword research, link building, site audits, and rank tracking, all aimed at enhancing SEO strategies. The company is renowned for its data-driven insights and community-driven approach, providing resources such as the Moz Blog and the Moz Academy for ongoing learning in SEO best practices.


Miro M.
MM
Overview Provided by:

Recent Moz Local Reviews

Sahana B.
SB
Sahana B.Mid-Market (51-1000 emp.)
4.0 out of 5
"An indispensable tool for SEO"
Moz is a must-have tool for SEO persons. Before creating a backlink to any site, I can quickly check that site's Domain authority & spam score. As ...
Antonio Miguel R.
AR
Antonio Miguel R.Small-Business (50 or fewer emp.)
4.0 out of 5
"Great tool for Local SEO"
What I like the most is being able to unify different business accounts in one place and manage everything from a single location. Making work and ...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
0.5 out of 5
"Aquisitions do not benefit us"
Products used to be great. Not so much, Policy changes to stick us for a year. Do not take into consideration the MSP needs or wants.
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Moz Local Media

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Video Reviews

473 out of 474 Total Reviews for Moz Local

4.3 out of 5
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473 out of 474 Total Reviews for Moz Local
4.3 out of 5
473 out of 474 Total Reviews for Moz Local
4.3 out of 5

Moz Local Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for Moz LocalQuestion

Time to Implement
<1 day
>12 months
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48+ months
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G2 reviews are authentic and verified.
Sahana B.
SB
Marketing Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Moz Local?

Moz is a must-have tool for SEO persons. Before creating a backlink to any site, I can quickly check that site's Domain authority & spam score. As DA, PA & spam scores are essential metrics. Through the Link research feature, Moz will provide all necessary details regarding a site. Also, it is very easy to check all DA, PA, and Spam scores, using the Moz extension and it is completely free. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

For my requirement Moz Local is perfect. But It has fewer features compared to its competitors. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Through Moz Local it is easy to check all crucial metrics of any website before creating a link on that site. As DA, spam score is significant for my site ranking also. Review collected by and hosted on G2.com.

Antonio Miguel R.
AR
Digital Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Moz Local?

What I like the most is being able to unify different business accounts in one place and manage everything from a single location. Making work and time investment easier. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

What I like least is the cost, I think the tool has a cost higher than what it offers. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

For me, the problem that this tool best solves is being able to unify Google and Facebook business profiles in one place and being able to respond to reviews from here. This way, you save time. Review collected by and hosted on G2.com.

Verified User in Computer Networking
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Moz Local?

Products used to be great. Not so much, Policy changes to stick us for a year. Do not take into consideration the MSP needs or wants. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Invoicing: poorly done, not easy to read, not reconcilable. Does not make being a customer easy. Ticket resolution slow. Client success managers, don't know anything about the other products. Too many hoops to jump through to get help. Account managers are aweful. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

None at this point. Not benefiting us. Review collected by and hosted on G2.com.

Mridul G.
MG
Search Engine Optimization Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Moz Local?

MOZ is ideal for SEO-related items like site audits, crawling reports, etc. Using Moz's incredibly user-friendly interface, I can quickly generate beautiful reports for clients and myself. I use it specifically to reveal "no-follow" connections on websites. This is especially beneficial when considering using backlinks by posting on websites supporting content syndication. Although it offers keyword tracking, it goes further in a few aspects. Search Visibility is a measure that the system offers. This score may be applied to all the keywords being tracked or only to those within a user-defined category. As a result, this aids in our understanding of the website's performance and specific product categories. Additionally, we can see how the three rivals stack up. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Their customer service is subpar. Occasionally, data from a tool used to assess competition is not correct. There are several differences if you compare the data from MOZ with that from Google Search Console and Ahrefs. I used them to analyze ten projects for links and discovered that they could not crawl backlinks that I made a few months ago, despite being visible in search console data. They must improve their dot bot. They are unable to recognize the internal connections on my websites either. I found 8 out of 100 projects had no internal links when I examined them. The Moz Local tool is missing essential functions like Citation Builder and Reputation Manager. There is no free trial available for Moz Local either. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

I use Moz to enhance the on-page and off-page SEO for our website. Moz provides a variety of tools to ease the work of SEO specialists. It makes it simple to examine our own and rival websites by allowing us to do so simply by putting in the URL. It computes measures (DA and PA) to determine a website's ranking power. Thus, this aids in our understanding of the overall performance of the website and specific product categories. It's excellent for providing keyword recommendations and assisting you in determining which keywords to target. The fact that the link explorer tool reveals the sources of my competitors' links is another reason why I adore it. It's a fantastic technique for developing a link-building plan for my website. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

Thanks for the review Mridul! Great to know you find Moz solutions ideal for your SEO efforts. We've shared your dislikes with the team and will take those into consideration.

RM
Director of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Local?

I used Moz Local to manage local listings for our company. The platform made it easy to manage consistent listing information across most of the major listing services. The subscription cost was also reasonable. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

Although most of the relevant listing services are covered, Yahoo was not. We had some inconsistent listings on Yahoo, and this became a problem that we had to address through another local listing platform. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Moz Local was helping us manage our local web listings. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

Thanks for the review, Rusty! Glad to know you found Moz Local easy to manage and found the cost reasonable. We shared the feedback on Yahoo with our team.

HP
Marketing Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Moz Local?

Moz local is the best and most affordable option for getting your business data consistent across all digital platforms and listings. They provide a great analysis tool, and their platform is very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I don't have any dislikes about Moz Local. It works just as I need it. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Moz local helps me to evaluate and then organize my business client's listings online. Having a consistent name, address and phone number is very important for branding, conversion, and search optimization. Moz local helps make this work easier. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

Thanks for the great review, Hank! We appreciate it.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Local?

The overall ease-of-use of Moz Local is the main selling point for me. It took us a grand total of 15 minutes to get ~50 locations set up in the platform and ready for distributing data. Then, we were able to get right to work on duplicates! Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

The most annoying part about Moz Local is that there was an issue when we turned on the Google Sync. We were able to get the issue fixed, however, by discussing it with their support team - they even corrected the issues on the live listings for us! Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

The reason to use Moz Local is to improve your local SEO rankings, IE on Google Maps. If you have a business that relies on people getting feet into your door, you should at least consider using Moz Local to help with rankings. Review collected by and hosted on G2.com.

Response from Miro Mustonen of Moz Local

Hi there - and thank you for the great review! Great to know that you find Moz Local so easy to use and that support was able to help you out.

Michael C.
MC
Google Ads Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Moz Local?

Moz Local is good. I like the simplicity of the website. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I would like to access more resources and improve my organic traffic for my clients. I wanted some academy learning, but you have to pay. SEMRush offers it for free. Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

Increase organic traffic Review collected by and hosted on G2.com.

Levi C.
LC
ceo director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Local?

I'ver been trusting the Moz brand now for over 1 years at work. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal field to fill out and submit. What I like now about moz local is being able to track my works clients and updated local SEO score and find NAP inconsistencies across well known aggregators and other trusted listing sites. They now have better options to upload images, content and reporting tools within ML to help track their progress. Review collected by and hosted on G2.com.

What do you dislike about Moz Local?

I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients.

Switched From: Yext Review collected by and hosted on G2.com.

Recommendations to others considering Moz Local:

Give it a try you might be surprised what Moz Local can do LIVE TIME! Review collected by and hosted on G2.com.

What problems is Moz Local solving and how is that benefiting you?

My bosses answered this as a result of Pricing Review collected by and hosted on G2.com.

FT
SEO Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Response from Miro Mustonen of Moz Local

Hey Fred! Great to hear that you're able to measure local visibility better than ever before with Moz Local. Also, exciting to know that you're able to identify several opportunities and present more consistent information across several directories in which your organization wasn't showing before. We also appreciate the call out for the Moz Local interface and how easy it is to use. Thank you!