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Mouseflow Reviews & Product Details

Felix C.
FC
Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Mouseflow?

easy to use and accessible to all members of multiple teams Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I run out of credits every month and I am on their top plan Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Looking at content and page performance, user flows and key areas to improve. Review collected by and hosted on G2.com.

Response from Eddie Casado of Mouseflow

Hi Felix,

Thank you very much for your review.

It does sound like you have outgrown your plan, so congratulations on getting more traffic!

We'd love to talk to you to get yo in the right tier. Could you send us an email to sales@mouseflow.com? You can also fire-up a chat inside the app ;).

We look forward to chatting with you soon!

Mouseflow Overview

What is Mouseflow?

Mouseflow is a behavior analytics platform that helps businesses understand why visitors don’t convert. With automated friction detection, user journey mapping, session replays, heatmaps, feedback surveys and form analytics, Mouseflow turns visitor behavior into actionable insights that drive revenue. How Mouseflow helps you optimize faster: • Detect & fix UX friction automatically with +7 frictions events and Friction Score—focus on changes that matter. • User journey mapping that doesn't break your mind or your pocket--Analyze effortlessly how users move from and to any page. • Watch user journeys unfold with session replays—see what happens between clicks. • Heatmaps built for scale—7 types, generated automatically for every page. • Funnels & form analytics—pinpoint drop-off points and increase conversions. • Feedback campaigns—understand visitor intent in real time by asking the right questions and the right time. • Advanced filtering & segmentation available in every plan. Trusted by 210,000+ teams, including eCommerce, SaaS, and enterprise brands, Mouseflow helps businesses analyze millions of visitor sessions to unlock the fastest path to growth. Let’s make user behavior less ‘huh?’ and more ‘aha!’. Are you ready?

Mouseflow Details
Product Website
Languages Supported
German, English, French, Spanish
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Product Description

With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.


Seller Details
Seller
Mouseflow
Company Website
Year Founded
2010
HQ Location
Austin, Texas
Twitter
@mouseflow
1,779 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
Description

From when website analytics was in its infancy to today – we begin each day on a mission to help businesses uncover user behavior insights that otherwise would go unseen. While thousands of analytics tools can show what's happening on your website, we know that's not good enough. So we created a tool to show you why. Why users drop off, why they abandon their cart, why they aren't filling out your form, and more. While our technology is built for enterprise, we believe that all businesses deserve to see what's happening between clicks. Whether you're a mom and pop shop or a global corporation – it doesn't matter. Your users expect more. We're here to give you the key that unlocks the door to a world of optimization opportunities. We are not just one tool with separate features. We are an ecosystem that works together to empower teams and drive better, more confident decisions. With more than 190,000 clients worldwide, Mouseflow is the leading behavior analytics tool in the market.


Eddie C.
EC
Overview Provided by:
Senior Growth Marketing Manager

Recent Mouseflow Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"The insights we need to improve our digital properties"
We are avid users of Mouseflow heatmaps. They help us make decisions based on data and how our users are interacting with our pages. The data they ...
Lynn C.
LC
Lynn C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Feeling informed on my business"
The data Mouseflow offers helps me to make informed business decisions that leave me feeling confident.
Tim W.
TW
Tim W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Solid for many years"
I have been using Mouseflow for several years now. The recordings and insights not only help my own website. Above all, it makes it much easier...
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Mouseflow Media

Mouseflow Demo - Journey Analytics
Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.
Mouseflow Demo - Session replay
Watch how your visitors interact with your site to find out where they struggle.
Mouseflow Demo - Live Heatmaps
Live Heatmaps work as an overlay on your Live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of your site as it looks and works when you visit it live. This includes all the dynamic elements: SPA's (Single Page Applications) Drop Down M...
Mouseflow Demo - Click Heatmaps
Optimize your website to understand what drives clicks on your website. All heatmaps are built automatically as soon as you start recording your site.
Mouseflow Demo - Funnel Analytics
Optimize your check out funnels and drive more conversions
Mouseflow Demo - Forms Analytics
Get more leads, customers, or registrations by analyzing your forms. Visualize what form field is generating the most abandonment
Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket
Play Mouseflow Video
Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket
Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.
Play Mouseflow Video
Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.
More heatmaps than any other tool in the market.
Play Mouseflow Video
More heatmaps than any other tool in the market.
Look beyond hotspots. Uncover hidden behavior behind every click heatmap.
Play Mouseflow Video
Look beyond hotspots. Uncover hidden behavior behind every click heatmap.
Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail
Play Mouseflow Video
Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail

Official Interactive Demo

Mouseflow demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

674 out of 675 Total Reviews for Mouseflow

4.6 out of 5
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674 out of 675 Total Reviews for Mouseflow
4.6 out of 5
674 out of 675 Total Reviews for Mouseflow
4.6 out of 5

Mouseflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MouseflowQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
RV
Product Manager
Financial Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Mouseflow?

We always aim to improve user experience of our website as a digital marketer and this has enabled us to recognize Mouseflow’s importance. More specifically, session replay has enabled us to obtain unmatched information about user behavior thereby enabling us to recognize pain points and optimize user journeys with laser precision. Advantages i see 1 is Intuitive Session Replay: At every single session, we can see each activity carried out by individuals visiting our website from the mouse movements to clicks made on it by utilizing this Mouseflow option in the replay mode. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Cons i see one as the Data Overload: Too much information could sometimes make it hard to find what you need. Though small in comparison, it’s still worth the value overall. and other is the Pricing. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Mouseflow helps us pinpoint areas where users struggle, providing detailed insights into their interactions. This allows us to make informed changes that improve usability, enhance engagement, and boost conversions. Review collected by and hosted on G2.com.

Response from Salma Hussien of Mouseflow
(Original )

Hi Ram! 👋

Thank you for your detailed feedback on how Mouseflow is improving your digital marketing efforts. It's fantastic to hear that our session replay feature is providing you with such valuable insights into user behavior! 💪🤩

We understand your concerns about data overload and pricing. For the data-overload concern; We would love to hear more from you - can you please reach out to our Support team so we can have a full understanding of what you experience? We hope to provide a better workaround for you!

For the pricing concern, it is also best to share your concerns with our Support team, so we can help you in choosing the best plan that fits your traffic volume, also any feedback from you is very much appreciated! 😊

If there's anything more we can do to assist you or further improve your experience with Mouseflow, please don't hesitate to reach out at support@mouseflow.com.

Thank you again for choosing Mouseflow!

Cheers,

Salma

Verified User in Sporting Goods
AS
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Mouseflow is incredibly easy to set up and start using right away. The implementation process was seamless, requiring minimal effort to get valuable insights into user behavior. The heatmaps and session recordings provide deep visibility into how visitors interact with our site, helping us identify friction points and optimize the user journey. The ability to filter recordings based on user actions and engagement metrics is a game-changer for improving UI/UX. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

While Mouseflow is a powerful tool, the pricing structure could be more flexible. The jump between subscription tiers is quite significant, and it would be great to have more scalable options—perhaps add-ons or smaller incremental upgrades—rather than having to move to a much larger plan. This would make it easier for growing businesses to scale their usage without committing to a significantly higher cost all at once. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Mouseflow helps us uncover usability issues that would be hard to detect with traditional analytics tools. By visualizing user interactions, we can identify confusing elements, optimize page layouts, and enhance the overall website flow. This has led to a better user experience, reduced bounce rates, and improved conversions. Additionally, the quick implementation and intuitive interface allow us to gain valuable insights without a steep learning curve. Review collected by and hosted on G2.com.

Tim W.
TW
Webdesign, Marketer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

I have been using Mouseflow for several years now. The recordings and insights not only help my own website.

Above all, it makes it much easier for me to suggest changes to my customers that are based on data rather than a feeling! In general, the dashboard and conditions are very simple and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Nothing special at this moment. I have been using the tool for many years. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

I can see user behavior directly after integration and evaluate it immediately.

In customer meetings in particular, I can respond extremely easily to changes, which I can even show in live calls based on the data. Review collected by and hosted on G2.com.

Riley M.
RM
Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Mouseflow has completely changed our marketing analytics! With heatmaps, session replays, and conversion funnels, we get clear insights into user behavior that help us point out issues and improve engagement. It's a must have for any marketing team looking to boost conversions and create targeted campaigns. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Have yet to find anything we don't like about Mouseflow! Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Prior to using Mouseflow, we were struggling to understand where many of our form submissions were coming from and had some challenges tracking UTMs effectively. Mouseflow has been a game changer, giving us detailed insights into user behavior and crystal clear data on UTM sources. Now, we can accurately track the journey of each visitor, optimizing our campaigns and greatly improving our lead tracking. It’s made a huge difference in our ability to measure and adjust our marketing efforts! Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

Hi Riley – thanks for taking the time to share your experience!🙌

It’s great to hear that Mouseflow has helped transform your marketing analytics and made a difference in tracking user behavior and optimizing campaign performance.

If you ever have questions or need help, feel free to reach out to our Support Team, at support@mouseflow.com

Again, we appreciate your feedback and are excited to keep supporting your success!🌟

Logan D.
LD
Digital Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Mouseflow is incredibly user-friendly and provides valuable insights into user behavior. The heatmaps are especially helpful for quickly identifying problem areas on our website. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

We haven't really had any major problems yet. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Identifying usability issues: Seeing where users struggle or get confused.

Optimizing conversions: Finding areas where users drop off in funnels or forms.

Improving user experience: Understanding how users navigate and interact with the site.

Debugging problems: Replicating user issues through session recordings. Review collected by and hosted on G2.com.

Rudrakshi  D.
RD
Business Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Mouseflow?

It has recordings of the users who are all using the website, we can calculate CSAT using this tool, we have heatmaps and funnels, and segments, we have filters to get the data accordingly. Based on each page we can see the low and high friction rates. it is easy to implement and we are using it frequently, the CTM team is very good they are responding very quickly and it is easy to implement with any website. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

It is a little costly for small businesses and no sessions are limited for free use. We can't download the reports. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

We have figured out the customers who are facing issues placing orders, and we have calculated the CSAT using feedback based on that we have nowhere to improve, we are checking the recording daily basis to no if any user-facing issues. we have calculated conversion rate. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Easy to use and it allows us to track conversion funnels, heatmaps, scroll tracking, movement tracking, form abandonment, recorded sessions, and much more. It is a very robust product. It is also easy to get started and easy to integrate onto the website when using GTM. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

The WordPress plugin to integrate MF onto a website is over a year old and untested with the current version of WP. It would be nice if they kept the plugin up-to-date. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

It let's us know how well the site flows for the user, where the friction is, and where that is causing problems. It also allows us to track user activity in a number of ways to help determine areas of the site where adjustments need to be made. The funnel and form products are critical as is the feedback we receive from the users. Review collected by and hosted on G2.com.

SP
Digital Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Mouseflow?

Simple , easy to use.

Reasonably priced, with flexible plans.

Installation is fast and easy.

Can add multiple websites.

Auto tagging is helpful.

Downloadable sessions. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Advanced tagging features not available

Could use a higher recording limit

It's tricky to set it up to exclude certain pages. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Recording user sessions to identify friction points and improve UX flow. Also, to alert in case of anomalies. Review collected by and hosted on G2.com.

Response from Eddie Casado of Mouseflow

Hi Saiprasad,

Thank you very much for sharing your feedback and review!

We are working on a few releases coming up that will be easing some of the pains you are experiencing, so we hope you stick around to give them a try and give us more feedback.

Please remember to reach out to support to help you facilitate configuration if needed. They'll be happy to help!

See you around,

Verified User in Cosmetics
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Mouseflow is incredibly easy to use and provides deep insights into user behavior. The heatmaps and session recordings help identify pain points and optimize the user experience. It’s a perfect complement to Google Analytics, offering more granular, visual data. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I haven’t really found anything to dislike. I did have some issues with loading recordings due to dynamic CSS, but Mouseflow’s support team resolved it quickly and efficiently. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Mouseflow helps us understand user behavior by providing session replays, allowing us to identify pain points, optimize UX, and improve conversion rates. It complements Google Analytics by offering more detailed, visual insights, making data-driven decisions easier. Review collected by and hosted on G2.com.

Brett S.
BS
Marketing Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mouseflow?

Mouseflow allows you to watch the actual video recordings of users visiting your website. You will be able to watch their movements, see where pain points are and drop-offs and much more. Very useful data. Also their heatmaps are useful as well. The platform is an excellent value for the price. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

We would like to see better integration with programs like Calendly so we can see how they interact with setting an appointment. iframes can cause issues with Mouseflow showing them. I would also like to see more funnels allowed with the basic package. Only one funnel is really kind of useless (but helpful to see in action). Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Mouseflow is helping us better visualize the user journal from entrance to exit through our site. We are seeing areas where user activity can be improved and our sites can be modified for better engagement / conversions. Review collected by and hosted on G2.com.

Response from Kae Schrattenholzer of Mouseflow

Hi there! 👋

Thanks so much for taking the time to share your thoughts and for the kind words! We're thrilled that you’re finding value in session replays and heatmaps to better understand your users’ journeys.

We hear you on the integration with tools like Calendly and the funnel limit in the basic package - we’ll keep this feedback in mind as we continue improving the platform. 💪

If you have more feedback or need anything, feel free to reach out to us in Support.

We’re here to help!

Best,

Kae