MetaRouter Pros and Cons

They act as an independent layer in the marketing technology stack for collecting real first-party data. Additionally, I really like their Sync Injector feature that allows us to prepare data collection prior to consent and act on it once the visitor is ready, not any sooner. Sitting on our own domain, the data is truly first-party and does not suffer from ad blockers or browser built-in blockers. Although this is not a tool you will use everyday, it is easy to implement and integrate into your existing stack. Being a small company, their customer support replies are swift and helpful. Review collected by and hosted on G2.com.

The pricing can be a bit steep if you only compare what you get in terms of functionality. However, high data quality is priceless. Review collected by and hosted on G2.com.

In todays martech landscape where all publishers use different ID's which not always are easy to extract, Metarouter in form of sync injector makes this process seemless and efortless alowing us to create matix of id to match with our internal ID to manage in capaigns and whole sales funnel. Review collected by and hosted on G2.com.

Honetly as fresh user i haven't found anything troublesome at the moment. Review collected by and hosted on G2.com.

Its a complex solution made it easy, allows you to create better customer profiles, completely tech-agbostic, lets you target post 3rd party cookie and use IDs unlike any other solution. And the team is great to work with! Review collected by and hosted on G2.com.

Nothing so far, its been a great experience Review collected by and hosted on G2.com.

MetaRouter helps us track our visitors and users and their behavior. Instead of using multiple third-party tags we can just implement one server-side solution. Their team is helpful and responsive and super friendly. Review collected by and hosted on G2.com.

I wasn't able to try the platform on my own, I had to get a demo to access Review collected by and hosted on G2.com.

As a scaling network of many properties and products, the ability to configure, manage, and distribute pipelines and integrations from a single system has been incredibly helpful. Additionally, their consistent releases of valuable new features and top-notch customer success are characteristics we look for in all partners. Review collected by and hosted on G2.com.

Very little. At times there are inconveniences due to what may or may not be supported but this is often due to Metarouter pushing in a positive direction that we may not be completely ready for yet. Review collected by and hosted on G2.com.

MetaRouter is very easy to use. This is a great product for even a beginner in development tasks. Also, the support from the MetaRouter team is outstanding. Deployment process is also very simple. Review collected by and hosted on G2.com.

There is an opportunity to improve QA using the better user friendly interface. Review collected by and hosted on G2.com.

MetaRouter has significantly improved our site’s performance by shifting the load from client-side to server-side tagging. This change has resolved longstanding issues related to page speed (the traffic jam created by third-party scripts that can't be resolved with client-side solutions). By reducing the number of scripts processed by the user’s browser, MetaRouter not only enhances our site’s responsiveness but also maintains a cleaner data collection process, enabling more reliable analytics and compliance with privacy standards. This has been a game changer for optimizing our web properties for better search engine rankings.

MetaRouter support is extremely responsive, always friendly, and a pleasure to deal with. Review collected by and hosted on G2.com.

Not applicable - great experience so far. Review collected by and hosted on G2.com.

I really like that MetaRouter's logic is encoded into Lua. I'd never used that language before, but honestly? It is really solid. Easy to write logic! Review collected by and hosted on G2.com.

It is difficult to have a end-to-end test in a lower env. Review collected by and hosted on G2.com.

As we are a customer data platform (CDP), Metarouter is a excellent partner and helps companies source data and activate through us seamlessly. It's the ideal complement for large enterprise companies that are trying to consolidate tags and focus on as much data activation as possible. Review collected by and hosted on G2.com.

Wish it was a native part of all CDPs but its good that it's a solution you can partner with instead Review collected by and hosted on G2.com.

Metarouter provide an easy to use UI as well as an incredibly helpful, patient and nimble team. Shout-out to Patrick, Osvy and Reid! Review collected by and hosted on G2.com.

No dislikes at all, I've had a great experience so far Review collected by and hosted on G2.com.