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MetaRouter Reviews & Product Details - Page 2

MetaRouter Overview

What is MetaRouter?

MetaRouter is an enterprise-grade, real-time data collection and integration platform designed to give businesses total control over their customer data. This solution enables organizations to securely collect, enrich, and syndicate data while ensuring compliance with stringent privacy regulations. By providing a comprehensive framework for data management, MetaRouter allows companies to harness the power of their data without compromising on security or regulatory adherence. Targeted primarily at large enterprises, MetaRouter serves a diverse range of industries that require robust data governance and management capabilities. Organizations looking to enhance their data strategies can utilize MetaRouter to streamline the deployment and management of server-side tagging. This feature not only simplifies the technical aspects of data collection but also enhances the effectiveness of data usage across the entire enterprise ecosystem. Businesses can leverage this platform to gain insights into customer behavior, optimize marketing strategies, and improve overall operational efficiency. One of the key features of MetaRouter is its ability to provide unparalleled flexibility in data handling. Users can customize their data collection processes to meet specific business needs, ensuring that the right data is captured and utilized effectively. The platform supports various integrations with existing systems, allowing companies to enrich their data sets seamlessly. This capability is particularly beneficial for businesses aiming to create a comprehensive view of their customer interactions and preferences. In addition to its flexibility, MetaRouter places a strong emphasis on privacy and compliance. As data privacy regulations continue to evolve, organizations must adapt their data practices accordingly. MetaRouter is designed to help businesses navigate these complexities by providing tools that ensure compliance with regulations such as GDPR and CCPA. This focus on data protection not only safeguards customer information but also builds trust with users, which is essential in today’s digital landscape. MetaRouter stands out in the data integration category by combining advanced technology with a user-centric approach. Its commitment to innovation ensures that enterprises are well-prepared for the future of data management, particularly in a privacy-centric, cookieless web environment. By choosing MetaRouter, organizations can optimize their digital footprints while maintaining control over their data, ultimately driving better business outcomes and fostering long-term customer relationships.

MetaRouter Details
Product Website
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Product Description

MetaRouter is a data engineering company with a mission to realize the robust and sustainable systems of the future. We create data routing solutions for all sizes, from our private cloud enterprise edition to our accessible hosted cloud offering. Cloud Edition enables users to start collecting and routing their customer data to one or more of our many destinations in just a few clicks. With a growing list of integrations and a flexible infrastructure, MetaRouter is helping companies to unify their data pipeline and get to results quickly.


Seller Details
Company Website
Year Founded
2018
HQ Location
Denver, CO
Twitter
@MetaRouter
110 Twitter followers
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®
Description

MetaRouter is a data routing platform designed to help businesses manage and optimize their customer data integration across various marketing and analytics tools. By providing a secure and flexible solution, MetaRouter enables organizations to seamlessly connect, route, and control their data without compromising privacy or compliance. The platform is particularly focused on ensuring data ownership and giving users the ability to customize their data flows according to their specific needs. For more information, visit their website at https://www.metarouter.io.


Dave P.
DP
Overview Provided by:

Recent MetaRouter Reviews

Matthew N.
MN
Matthew N.Small-Business (50 or fewer emp.)
4.5 out of 5
"A foundational tool for collecting high quality and consented data"
They act as an independent layer in the marketing technology stack for collecting real first-party data. Additionally, I really like their Sync Inj...
Katy Y.
KY
Katy Y.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use and makes sense for our marketing"
MetaRouter helps us track our visitors and users and their behavior. Instead of using multiple third-party tags we can just implement one server-si...
Mohamed A.
MA
Mohamed A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great innovative product and awesome team!"
Its a complex solution made it easy, allows you to create better customer profiles, completely tech-agbostic, lets you target post 3rd party cookie...
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MetaRouter Media

MetaRouter Demo - MetaRouter UI Preview
A user-friendly interface makes it easy to collect and route data.
MetaRouter Demo - MetaRouter Destinations
MetaRouter integrates has first-party integrations with dozens of leading marketing, analytics and advertising tools. Within the platform, you have a high degree of control over the specific events and event parameters that you send to your Integration vendors.
MetaRouter Demo - MetaRouter Pipelines
Experience maximum flexibility and customization for your data transformations without the hassle of complex setups. Unlike traditional client-side integrations that conceal the data manipulation process, MetaRouter empowers you with transparency and total control over your integrations, putting ...
Play MetaRouter Video

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25 MetaRouter Reviews

4.7 out of 5
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25 MetaRouter Reviews
4.7 out of 5
25 MetaRouter Reviews
4.7 out of 5

MetaRouter Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MetaRouterQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Nolan G.
NG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MetaRouter?

MetaRouter has been a game-changer for Calibermind. It has helped us efficiently manage our website data pipelines, ensuring high-quality data reliably flows seamlessly through our ecosystem. The BigQuery integration has proven invaluable, empowering us to leverage our data for actionable insights. Thanks to MetaRouter, we can focus on driving results rather than dealing with website data pipeline complexities. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

It'd be great if there were more tools to help our customers ensure that their web events are being properly transmitted. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

MetaRouter handles the firehose of web data transmitted from our customer websites so that we don't have to. Review collected by and hosted on G2.com.

Mauricio F.
MF
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about MetaRouter?

For us, what we like best is the mix of real-time data streaming with solid cross-site tracking, which is great for businesses growing online.

I also appreciate how seriously they take data governance. Using MetaRouter feels less like using a tool and more like teaming up with cutting-edge tech. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Can't think of a thing off the top of my head, maybe their user interface could have a newcomers mode with a bit more simplified version. That said, what they offer at its core is pretty impressive and a game-changer in the world of data infrastructure. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

MetaRouter has been a game-changer for our business.

It nails data management with real-time streaming, strong data governance, and direct server connections. We have managed to get some powerful insights and help our customers. Review collected by and hosted on G2.com.

Alex J.
AJ
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about MetaRouter?

Deploying MetaRouter on site immediately allows you to start capturing increased traffic, can tie together cross domain visits (which is excellent for an enterprise business with multiple sites or campaign micro sites), and can also ensure data is streamed in real time to downstream end points. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Not Apliccable - so far we haven't seen any issues Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

MetaRouter enables us to collect IDs in real time in the 1st party cookie domain, and provides an identity graph which allows us to sync together multiple IDs - all server side.

What this effectively means is that you can capture more traffic than most other technology vendors can, and when we sync with CDP's we can use this to start enabling larger and more effective segmentation strategies that can be deployed to down stream tools for enhanced analysis and targeting.

This has allowed us to better monetise and use data, as well as to increase the efficacy of other tools that we work with. Review collected by and hosted on G2.com.

Verified User in Consulting
CC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MetaRouter?

Fully first party. Wide availability of connectors. Private cloud deployment. Real time ingestion and syncronization.

Sync Injector building the ID graph. Amazing customer support team. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

So far nothing. The experience with both the product and the team has been amazing. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Thanks to MetaRouter it is finally possible to have a full Identity Graph updated in real time.

The technlogy behind MetaRouter allows the MR tag to be deployed as a first party tag, hence not blocked by Ad blockers; as result the reachable audience drastically increases.

MetaRouter allows to be in control of data and helps with GDPR consents since it is possible to control where the data is going and what data is being sent.

Security requirements are also fully fullfilled thanks to the private cloud deployment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about MetaRouter?

Metarouter can empower our clients to take control of their data and really try and understand their customers better. As part of an overall engagement approach, the data and identifiers that metarouter provides can really form part of a brands strategy in the unknown visitor space.

Fully cloud first, with all of the compliance our customers require. Our evaluation so far has found a great product and we expect our partnership with Metarouter to be great for our customers. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Early days for us, but so far it's all been great and we appreciate the support from the Metarouter team. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Metarouter will allow us to understand and recognise visitors to a brands website, enabling us to develop an understanding that we can help our brands better communicate with them. We are evaluating and trialing solutions which include Metarouter and CDP's. Review collected by and hosted on G2.com.

Imran S.
IS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MetaRouter?

MR team is very quick to take product feature requests and implement those requests

I have seen Metarouter implement so many features and upgrades in the last 3.5 years with respect to ease of access, platform upgrades to making sure we dont have any downsides, features to implement any source and destinations Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Nothing that i dislike about Metarouter. I hope they can acquire more customers and they deserve it Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Metarouter is working on solving event data schema enforcement that will make sure all downstream pipelines have visibility on the data attributes Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about MetaRouter?

As a CDP partner, we've leveraged the MetaRouters Platform and it’s been really impactful for our customers:

We love working with MetaRouter because they embed data governance into everything they do, and are best-in-breed for privacy-conscious organizations who want full control over how, where, and when their customers' data is being used.

MetaRouter gives our customers better control over their data to ultimately mitigate risk. We rely on MetaRouter to remove third-party tags for our customers and replicate that function using server-to-server events. By eliminating third-party tags that almost always collect sensitive personally identifiable information (PII), MetaRouter improves data governance for organizations as well as faster website load times and increased data accuracy.

They are also able to supercharge the addressability within our CDP and bridge the gap between anonymous and known user identities, allowing comprehensive customer profiles for hyper-targeted marketing campaigns, personalized product recommendations, and exceptional customer service.

MetaRouter's technology is extremely solid and ahead of the curve - I see big things in their future - and our mutual customers are very happy! Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Nothing comes to mind - if MetaRouter continues on their path of innovation, they will continue to be a breakout technology in the CDI space. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

MetaRouter helps us provide customer data infrastructure platform as a significant value for our customers. More specifically, MetaRouter ensures exceptional reliability even at scale. It offers unparalleled uptime and rock-solid data delivery, whether handling thousands or millions of daily events, ensuring your data is always available. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about MetaRouter?

MetaRouter helps our clients manage their adtech/martech/data platforms in compliance with an increasingly challenging regulatory environment, by giving them the control they need to conduct proper governance. In addition MetaRouter provides true server-to-server connectivity, which means we can decommission a lot of legacy client-side tags, which improves site performance. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

It can be difficult to debug specific events in real-time. For example, if you're expecting an event to sent to Destination X, but it's not actually being sent, it takes some manual work to figure out why. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

1. Giving organizations back the control over which data is collected and where it is sent, so that they can comply with regulations like GDPR.

2. Allowing organizations to decommission legacy client-side tags, which helps improve website performance.

3. Increasing data quality and completeness by offering a data capture setup that is less prone to tracking prevention, ad blockers, etc. Review collected by and hosted on G2.com.

Verified User in Computer Software
CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MetaRouter?

Ease of use: MetaRouter's user interface is very intuitive and easy to navigate. The documentation is also comprehensive and provides detailed instructions on how to use all of the features.

Flexibility: MetaRouter can be used to route data to a variety of destinations. This flexibility has been very helpful for us, as we have been able to integrate MetaRouter with our existing systems (GCP + Lytics) without any problems.

Scalability: MetaRouter is scalable and can handle even the most demanding data routing needs. This has been important for us, as we have been able to use MetaRouter to scale our data routing operations without any problems. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

MetaRouter is a great solution. It is powerful, flexible, and scalable. I would highly recommend it to businesses that are looking for a reliable and easy-to-use data routing solution. Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Website page bloat, compliance, and security!

Overall, MetaRouter has been a valuable tool for our business. It has helped us to improve our data quality, reduce our data silos, and protect our data security. These benefits have helped us to make better decisions, improve our collaboration, and reduce our risk of data breaches. Review collected by and hosted on G2.com.

Miguel O.
MO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about MetaRouter?

They work really close with their partners and give a big confidence on their product using demos to demonstrate de value. Review collected by and hosted on G2.com.

What do you dislike about MetaRouter?

Proximity in person would be a good improvement Review collected by and hosted on G2.com.

What problems is MetaRouter solving and how is that benefiting you?

Cookieless problems and loading page time. Review collected by and hosted on G2.com.