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Maze Reviews & Product Details

Lauri K.
LK
Service Designer, Design Systems Lead
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Maze?

Maze makes user testing so fast it doesn't make sense to not do it – formulating test cases does take a bit of time, but being able to recruit panelists practically instantly is amazing. Review collected by and hosted on G2.com.

What do you dislike about Maze?

Maze provides good analysis tools, but it's a shame scroll heatmaps apparently aren't provided for test cases. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze helps avoid gut feeling design and instead helps create actionable insights immediately. Review collected by and hosted on G2.com.

Maze Overview

What is Maze?

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting them at the center of every decision. Maze is trusted by more than 3,000 companies to help them build customer-centric products.

Maze Details
Product Website
Discussions
Maze Community
Languages Supported
English
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Product Description

Maze is the leading user research platform that makes products work for people.

How do you position yourself against your competitors?

Maze's comprehensive user research platform stands out from competitors by enabling researchers, product designers, and product managers to run expert-level research autonomously, removing bottlenecks and operational overhead. Unlike other solutions that force you to choose between speed and insights, Maze combines moderated and unmoderated studies into a single, easy-to-use platform, allowing you to rapidly collect feedback and incorporate it into every stage of development, from initial concepts to production. Our AI-driven analysis and reports seamlessly marry quantitative and qualitative data, giving you a holistic understanding of your users' feedback without the headache of manual analysis–so you can build quickly with confidence.


Seller Details
Seller
Maze
Company Website
Year Founded
2018
HQ Location
San Francisco, US
Twitter
@mazedesignHQ
4,494 Twitter followers
LinkedIn® Page
www.linkedin.com
161 employees on LinkedIn®
Description

Maze is a user testing and research platform that enables teams to gather actionable insights from users quickly. By providing tools for creating prototypes, conducting tests, and analyzing feedback, Maze helps businesses optimize their product development processes and enhance user experience. The platform supports various testing methods, including usability tests and surveys, allowing teams to make informed decisions based on real user interactions.


Ewa S.
ES
Overview Provided by:
Demand Generation Lead at Maze

Recent Maze Reviews

Julia S.
JS
Julia S.Enterprise (> 1000 emp.)
3.5 out of 5
"Solid tool with great support, though mobile testing needs improvement"
The customer service team is exceptionally responsive and genuinely open to feedback, which makes working with Maze a pleasure. The interface is cl...
Rupesh P.
RP
Rupesh P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best product for user testing and research"
I have been using Maze for lst 2 years and I can say Maze is very helpful in getting very useful insights for our product. Maze provide option to h...
KK
Kevin K.Enterprise (> 1000 emp.)
5.0 out of 5
"Maze has been instrumental in establishing a UX research program"
Maze is easy and fun to use, integrates nicely with Figma, and we love the ability to bulk upload our own research participants. The recent additio...
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Maze Media

Maze Demo - Get from design to decision faster
Maze’s prototype testing combines quantitative and qualitative insights into easy-to-use, visual reports–so you can validate usability before you invest valuable resources.
Maze Demo - Mix and match methods
Maze empowers you to blend a variety of research methods seamlessly within any study, whether it's assessing information architecture, prototypes, or conducting surveys–so you can get the information you need to make informed decisions.
Maze Demo - Transform conversations into trusted insights
Streamline your moderated studies from start to finish. Powerful recruitment, automated scheduling, seamless video sessions, and AI-driven analysis help you uncover insights rapidly.
Maze Demo - Dig deeper with AI
Maze AI helps you go beyond surface-level insights with AI-powered follow-up questions that delve deeper into participant responses.
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Have you used Maze before?
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102 out of 103 Total Reviews for Maze

4.5 out of 5
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102 out of 103 Total Reviews for Maze
4.5 out of 5
102 out of 103 Total Reviews for Maze
4.5 out of 5

Maze Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MazeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Julia S.
JS
Product Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Maze?

The customer service team is exceptionally responsive and genuinely open to feedback, which makes working with Maze a pleasure. The interface is clean and intuitive, and the tool generally performs well for most testing scenarios. I appreciate their commitment to constantly improving the platform based on user input. Review collected by and hosted on G2.com.

What do you dislike about Maze?

The mobile testing monitoring could use some improvement, particularly when dealing with longer screens. The heatmap functionality becomes less reliable in these scenarios, making it harder to track user interactions accurately. While these issues don't break the tool's core functionality, they can make mobile-specific research analysis more challenging than it needs to be. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze helps me efficiently collect user insights through remote testing without having to coordinate live sessions. This saves significant time and resources in our research process. It lets me gather quantitative data alongside qualitative feedback, which helps me better validate design decisions and communicate findings to stakeholders. Review collected by and hosted on G2.com.

Rupesh P.
RP
Lead Product Designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Maze?

I have been using Maze for lst 2 years and I can say Maze is very helpful in getting very useful insights for our product. Maze provide option to hire testing panel members all over the world with different filters like demographics, work history, Domain of work etc which is very helpful in identifying right users for your product. Maze not only provides option to test a developed product but also gives an option to test in the progress figma prototypes. This helps in getting UX insights at the early stage of product development cycle.

I have mainly used session recordings and path testing and I would highly recommend these features for any UX designer to test and get rightful insights for their product in early stage of developement Review collected by and hosted on G2.com.

What do you dislike about Maze?

There are few technical limitations like screen size restriction where you cannot use non responsive products with testers. There is a size limit for window. Also, sometimes the testing panel members are not upto the mark of expectation. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze streamlines user testing and helps in getting testing panel members online. There is option to create paths for user flows and perform AB testing to identify which user flow is better for user Review collected by and hosted on G2.com.

KK
UX Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Maze?

Maze is easy and fun to use, integrates nicely with Figma, and we love the ability to bulk upload our own research participants. The recent addition of interview studies has allowed us to consolidate all of our research projects into a single platform. We use Maze on a weekly basis and can move from identifying a research need to having critical insights in a matter of days when it previously took multiple weeks. Also, the AI features are some of the most effective and helpful I've seen as compared to other software products. Review collected by and hosted on G2.com.

What do you dislike about Maze?

We run into some limitations with the number of recipients we can email surveys to at one time, which means we have to break them up and send in batches. While the research reports are very nice, the capabilites for custom slides are quite limited and the formatting gets wonky. I also really wish there was a way to ignore duplicates when uploading new research participants. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze is our solution for all our UX research needs including surveys, usability testing, and interview studies. It benefits our organization by providing user insights before, during, and after we design solutions. Review collected by and hosted on G2.com.

Anthony D.
AD
Head of User Experience
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Maze?

At D360 Bank, we use Maze very frequently, and while Maze provides advanced features, the interface is so intuitive, making it easy for beginners to adopt and use. Maze has it all, from Quantitative Research and prototype usability metrics to Qualitative Research, analysis and reporting! Maze covers the whole spectrum of a research process, even including recruiting participants that fit your target segments. Review collected by and hosted on G2.com.

What do you dislike about Maze?

- Few limitations in their providers' recruiting capabilities, especially when it comes to criteria selection of your audience in specific countries.

- Few limitations in their Interview Study features, lacking more flexibility and control over the analysis and reporting. This is expected as it's still a new product that's evolving at Maze. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

- Easier yet more powerful ways to showcase customer’s needs and product insights with support of quantitative metrics

- Quickly Test ideas and concepts before investing valuable dev and design resources.

- Test & validate our prototypes with real users and launch our product with confidence.

- Scale an autonomous, data-informed team and build more customer-centric products for our customers.

- Drive business growth by making data-informed product decisions and delivering the right products to market faster.

- Everyone can run expert-level research autonomously, removing bottlenecks and operational inefficiencies.

- Thus, Designers/Researchers & Product Owners are way more efficient with Maze.

All of this means saving on costly, time-consuming product and engineering rework and rollbacks. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Maze?

-- Can easily see path users collectively took as a series of screens

-- Can easily see heatmaps of user clicks for specific screens

-- Doesn't require testers to install apps or plugins or create accounts just to take a test Review collected by and hosted on G2.com.

What do you dislike about Maze?

-- Noticeably buggy! Including "obvious" bugs that are should have been caught before release, and old bugs that seem to remain there for months. Granted most of these bugs don't break things -- Maze staff is good at responding to critical ones -- but the bugs that do exist can be disappointing. For example, heatmaps sometimes not correctly showing clicks properly

-- Limitations include:

---- Not providing certain commonly expected features (e.g. better built-in counterbalancing for within & between subjects testing i.e. test (A or B, A-B, B-A))

---- Strange quality-of-life limitations (e.g. cannot move Maze studies from one project / folder to another)

---- Scalability issues (e.g. Figma prototypes often need to be specifically optimized or "scaled down" before they can be used in Maze. This process can get a little extreme as designers are forced to figure out how to "make their prototype smaller" and having to take extra time beyond what they expect to do for a study prep)

---- Tester database management that feels bare-bones; you can do what you need if all you care is Maze, but don't expect more Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze makes it a little easier for us to run certain user studies (e.g. lightweight usability studies) or to get certain types of useful output (e.g. user flow, heatmaps). Easier means faster setup and results. Review collected by and hosted on G2.com.

Adrian M.
AM
UX research
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Maze?

- The platform provides immediate feedback and insights

- Maze allows for easy collaboration with teams.

- Maze integrates with Figma Review collected by and hosted on G2.com.

What do you dislike about Maze?

- Many templates and we don't know in which cases we need to uses it.

- no workshops organization teaching how to use maze and presentation of new features. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze help to create easy experiments to make quick validatations Review collected by and hosted on G2.com.

Neha T.
NT
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Maze?

The best thing I liked about Maze is the easy integration of Figma prototypes for prototyping testing, user testing. The cumulative responses gathered are easily converted into an excel sheet format, which helps track the data in a much better way. Review collected by and hosted on G2.com.

What do you dislike about Maze?

For people who are not aware or new to Maze, do not have much knowledge about what Maze is and how it works. It is a little difficult for a fresh, new designer to learn how Maze works and functions. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze helps me conduct usability studies in a much safe and better unmoderated manner, and also helps me keep good track of all the responses collected and the data which is collected by the questions asked to the user. Review collected by and hosted on G2.com.

Sophia S.
SS
UX Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Maze?

I love the usability of the platform. It's so easy to build a test and review findings. It saves so much time to not have to write out a report but instead to share out what Maze created for us. I also love the types of qual and quant questions that we have access to. It makes for great content and usable findings. Review collected by and hosted on G2.com.

What do you dislike about Maze?

I don't appreciate how prototypes frequently crash for users, especially mobile users. Sometimes a user will go through the test more than once, causing our final number of participants to be inaccurate. I wish Maze allowed for blocks of questions where conditions could take users to a new block. That would allow us to build out better, more detailed tests without overwhelming users. I also wish the reports were easier to edit (change content, order of slides) or if they even gave the option to combine multiple test reports! I tend to go into Adobe Acrobat and do it myself if I need to combine reports, which adds time. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

It helps us quickly validate prototypes that were built based on discovery research. It helps us supplement moderated user sessions with additional findings around user trends and self-reported behaviors. Additionally, it allows us to run quick A/B/C preference tests when we have a few design options and need quick feedback. Review collected by and hosted on G2.com.

Ignacio A.
IA
Product Design Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Maze?

The best use case in my opinion is the prototype testing. It is so easy to implement just by following the steps and uploading a prototype link from Figma. Also, teh recommendations given and teh templates provided help you create full tests in minutes. Review collected by and hosted on G2.com.

What do you dislike about Maze?

If I had to say one bad thing, it would be the loading time of the test by the testers. I have been reported few time that it took so long that testers left the test even before starting it. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

Maze helped me with User Testing by allowing me to test specifici tasks of a prototype and providing an excellent reporting tool Review collected by and hosted on G2.com.

Pedro U.
PU
Freelance
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about Maze?

Allow any user to easily conduct a remote usability test and that it is compatible with the main design software. Review collected by and hosted on G2.com.

What do you dislike about Maze?

Honestly, there is nothing that I dislike within Maze. Review collected by and hosted on G2.com.

What problems is Maze solving and how is that benefiting you?

The main problem that Maze solves is the ability to conduct user tests remotely, allowing the collection of all necessary data for any research. Review collected by and hosted on G2.com.