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Martal Group Reviews & Provider Details

Martal Group Overview

What is Martal Group?

Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company).

Martal Group Details
Languages Supported
German, English, French, Spanish
Services Offered
Lead Generation, Appointment Setting, Sales Outsourcing, Cold Calling, Lead qualification
Locations Serviced
Australia, Canada, Denmark, France, + 12 more
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Provider Description

Martal is your on demand sales partner in North America, servicing B2B tech companies in US and Canada, generating them qualified leads, providing support staff and services right through to signed contracts. Our fractional sales executives and account managers will help your team in sourcing deals, pitching prospects and winning new business

How do you position yourself against your competitors?

As a unique core competency, Martal employs an exclusively North America-based team of experienced B2B sales people, available on demand. Working with a local team is of particular importance for companies wishing to expand their foothold in the US and Canadian markets. When sourcing leads for our clients, the team leverages real-time intent data, providing an aggregate intent score based on keyword surges for individual companies. This allows us to pinpoint companies that are actively “shopping around” for a specific product or service and engage decision-makers with personalized outreach in the midst of their vendor assessment process.


Seller Details
Year Founded
2009
HQ Location
Oakville, CA
Twitter
@Martal_Group
963 Twitter followers
LinkedIn® Page
www.linkedin.com
81 employees on LinkedIn®

Vito V.
VV
Overview Provided by:
Business growth strategist

Recent Martal Group Reviews

Tiger  F.
TF
Tiger F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very professional and hands-on support for a managed service provider"
Liked their professionalism and hands-on approach
Verified User
G
Verified UserMid-Market (51-1000 emp.)
0.0 out of 5
"Wouldn't recommend"
Team was friendly and fractional sales rep was attempting to learn
Bruce L.
BL
Bruce L.Enterprise (> 1000 emp.)
5.0 out of 5
"Martal Provided Great Lead Generation Services"
Martal had a very talented team working on our project. There was no turnover in two years. They were able to customize the services to fit our n...

Martal Group Media

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119 Martal Group Reviews

4.6 out of 5
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119 Martal Group Reviews
4.6 out of 5
119 Martal Group Reviews
4.6 out of 5

Martal Group Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Martal GroupQuestion

Communication
0 (Worst)
10 (Best)
Responsiveness
0 (Worst)
10 (Best)
Execution Ability
0 (Worst)
10 (Best)
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Tiger  F.
TF
Chief of Staff & General Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

Liked their professionalism and hands-on approach Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Fairly minor nitpick but I wish they had a live dashboard to share results rather than the weekly updates they provided. However they did create a whatsapp group to share updates and they mentioned that they're working on the live dashboard Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you are looking for a full service lead generation partner that has years of expertise in the industry and a team of driven sales professionals Martal is a great bet. Overall the price seems fair given what they offer and they stand out in an industry that is filled with people who talk a big game but ultimnately don't end up delivering Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal helped us ramp up our outbound efforts from scratch and was instrumental in both setting us up for success with their expertise in driving results in the industry as well as the hands-on work they did to understand our ICP and adapt their plan accordingly. The leads that Martal provided not only were relevant and within our ICP, we ended up closing 3 deals through pipeline that Martal created representing ~$100K in ARR Review collected by and hosted on G2.com.

CF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

The team is amazing! We were assigned two BDRs and one account manager. This means that once they are trained into your product, they become really proficient about your ideal customer profile and become very effective in their outreach. Both Jesse and Angela are professional, fun to work with and they have become members of our team in a sense. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

They are on the pricey side and before you have seen them work and the results they can bring, it can be a turn-off. But once you see how hard they work and the results they bring, you understand you pay for what you get. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Communicate, communicate, communicate! We are talking to our assigned BDR and account manager once a week, plus almost daily chat discussions on the WhatsApp channel we created. This is no more than what you would do with members of your own team so don't treat them differently. Share information about the progress you are making on your side, tell them about the relevant shows you are attending. Just like any good sales person on your team, they will use every piece of information to engage prospects and get you those meetings. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Our company wanted to venture into new market segments where our current sales was less comfortable prospecting in. Martal came in with their powerful outreach setup and got to work promoting a specific product to new customer bases. They took care of everything: list building, email copy writing and sending, cold calls, follow ups and booking meetings on behalf of our sales representatives. they covered a lot more ground in 6 months than we would have been able to in such a short period of time. Review collected by and hosted on G2.com.

Verified User in Consulting
GC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

As a client, I have complete and open transparency and communication with my entire team. I also chose Martal over competitors as Martal utilizes and email, LinkedIn and live human calling model. Many competitors only utilize email or ask that you pay extra for sales calls. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

The inital investemnt in outsourced sales/lead generation is significant. Although I feel that Martal's compensation model is far more fair and client-focused than much of its competition. If you are not prepared to make up-front investments, Martal and other outsourced sales services are not for you. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Talk with Martal and their competitors and make the decision that is best for you. I recommend that you be weary of firms that charge an up-front fee plus an "appointment setting fee" of $200-$350. My industry has a low close rate and I feel that paying a fee for every sales call that they set for us is simply unrealistic. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Tiffany and her team have been entirely professional every step of the way during our partnership. They have listened to my needs as a business owner and done their best to accomodate them. Joe and Cesar and been diligent and professional with their prospecting and sales efforts. I highly recommend their services. Review collected by and hosted on G2.com.

Bruce L.
BL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

Martal had a very talented team working on our project. There was no turnover in two years. They were able to customize the services to fit our needs. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

There was nothing to dislike. They were very client service oriented and did everything we required. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Let them add their creativity and know-how to your campaign. They are very engaged and have much to offer. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Developing leads for a Field Sales Force Review collected by and hosted on G2.com.

Verified User in Banking
GB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

Team was friendly and fractional sales rep was attempting to learn Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Martal promises alot on the front end but really didn't deliver. They use very basic system for outreach and use generic AI scripted emails that didn't produce. They didn't take feedback along the way And didn't really customize or take time to learn our niche. Operations team was very green and didn't really push process along and really couldn't offer anything. Sales rep was okay but operations team was leaning on them alot to do their job. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Outsourced lead generation Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

Everyone that we've interacted with at Martal has shown a high level of expertise in their area of knowledge. The PMs at Martal are careful to match clients with sales engineers who have domain knowledge and can 'walk the walk' when it comes to speaking with industry leaders. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

While lead generation isn't cheap, when done right it's proven to be a very efficient way to grow a business. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

We would recommend Martal group if you're looking to make an impact and grow your sales prospects in an efficient manner. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

The Martal Group has been a great extension of our team so far! They've been able to effectively expand our ability to identify and connect with new prospects. They've exceeded expectations when it comes to identifying and engaging new prospects. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

I have worked closely with the Martal Team to help grow and expand our customer base. Over the course of our engagement we have tried several different forms of outreach leading to a growth in our client base and an expansion of our market reach. Several worthwhile conversations have happened as a direct result from working closely with my Martal teammate. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I don't have any complaints to note at this time. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Make sure the team that you get is just as invested in your success as the team member I got to work with. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

We wanted to introduce our product to the North American market by getting in front of our customer base and having good conversations. Review collected by and hosted on G2.com.

Doug M.
DM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Martal Group?

Our company had never conducted outbound lead generation. I have managed the BDR function at other companies and was suspect of all the "Players" in the lead gen space. With a little research I found Martel at the Top of the list.

They did not disappoint and exceeded my expectations. Highly professional and knowledgeable about creating and deploying systematic lead gen campaigns leveraging email, LinkedIn and calling. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing specifc comes to mind, they met all my requests Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Have your ICP(s)and focussed messages ready so they can orchestrate their process. They will jump right on getting your program activated and generating meaningful qualified leads Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

No resources to develop, manage, and execute outbound lead gen. No tech stack to support email campaigns. Martel stepped up and launched within two weeks, generating well-qualified prospect calls much faster than expected. They eliminated the need to hire, train and implement a tech stack along with content development to get a program launched quickly. They consistently had open rates of over 25% throughout the program and very diligently provided weekly reporting Great Team at Martel will defiantly use in the future and highly recommend. Review collected by and hosted on G2.com.

Ines M.
IM
Marketing Managerin
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

The impact of Martal Group's involvement is evident in the substantial deals they've closed with numerous Fortune 500 companies. By forging and fostering these significant relationships, Martal Group has helped clickworker to scale its operations and solidify its standing in the industry. This achievement reflects Martal Group's deep understanding of the business landscape and their ability to connect and communicate effectively with top-tier corporate entities.

Martal Group's dedication to tailored marketing strategies is clear in their deployment of specialized teams of Sales Development Representatives (SDRs) and Account Executives (AEs). These teams have been instrumental in executing account-based marketing campaigns across various channels, including email, LinkedIn, and phone communications. Such a targeted approach ensures that marketing efforts are not only broad in reach but also specific in their appeal to the nuanced needs of potential clients.

Furthermore, Martal Group's consultative approach has extended beyond mere service delivery. By sharing best practices with clickworker's marketing and sales teams, they have contributed to a culture of continuous improvement and knowledge-sharing within clickworker. This symbiotic relationship not only enhances current campaigns but also equips clickworker with the tools and insights necessary to independently sustain and develop future marketing strategies. It is this level of comprehensive support and collaboration that truly sets Martal Group apart as a leader in their field. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I have no complaints; the collaboration with Martal Group is truly perfect. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

clickworker's partnership with Martal Group over the past nine years stands as a testament to the latter's prowess in the digital marketing arena. Since the inception of their collaboration, Martal Group has played a pivotal role in constructing a robust lead funnel for clickworker, employing a strategic blend of outbound and inbound methodologies. Their expertise has not only enhanced clickworker's market presence but has also streamlined the process of capturing and nurturing leads, which is critical in the fast-paced online marketplace. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
PI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Martal Group?

Martal Group has proven to be an exceptional collaborator in broadening our marketing endeavours. Their outbound techniques seamlessly align with our objectives, resulting in cohesive and highly efficient campaign partnerships. Their adeptness at amplifying our outreach in a manner that feels organic and in tune with our brand ethos is commendable. Martal Group not only comprehends our vision but also enhances it, making the collaboration a joyous experience. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I cannot pinpoint anything - so far, our collaboration has been very fruitful. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Martal Group stands out as a top-notch option for lead generation. Be specific and thorough about your goals and expectations for a better collaboration, and be consistent with communicating any changes to your KPIs. This way, you can expect a maximum benefit. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

The partnership with Martal Group has brought significant benefits. Their outreach strategies facilitate broader audience engagement and the attraction of more qualified leads. Collaborating with them has sparked a chain reaction, extending our reach and visibility in ways we couldn't achieve independently. Martal Group serves as an indispensable asset in bridging critical gaps in our marketing endeavours. Their expertise complements our strengths, resulting in a synergistic approach that fosters enhanced engagement and brand expansion. Review collected by and hosted on G2.com.