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Market Mix Modelling Reviews & Provider Details

Market Mix Modelling Overview

What is Market Mix Modelling?

Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. TransOrg offers Market Mix Modelling solution to evaluate the effectiveness of each campaign and each channel independently and also to determine what actually drives the sales.

Market Mix Modelling Details
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Provider Description

Companies use multiple media channels and promotions such as TV, radio, internet, mobile and print advertising as well as price discounts, coupons and bundled offerings. A complex mix of own actions, competitors’ actions, regulatory changes and market events affect a product’s performance. TransOrg offers Market Mix Modelling solution to evaluate the effectiveness of each campaign and each channel independently and also to determine what actually drives the sales.


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