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MailUp Reviews & Product Details

Federico Gustavo T.
FT
Professor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
Translated Using AI
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about MailUp?

Combine the main requirements to provide solutions to the different stages of the MADIBA customer funnel in a simple and quick manner. Additionally, if any inquiries or issues arise, we quickly receive quality support from 100% empathetic collaborators. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The delay that can arise at certain times in shipments is always a point to improve, although we understand that sometimes it is a complex point to resolve easily. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

What was mentioned gives us peace of mind when executing email marketing actions + SMS and messaging in general, as we know the experience will be positive. The consequent benefits help to consolidate the bond with our clients as it allows us to offer 100% comprehensive digital solutions. Review collected by and hosted on G2.com.

MailUp Overview

What is MailUp?

MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development.

MailUp Details
Discussions
MailUp Community
Languages Supported
English, Indonesian, Italian, Portuguese, Spanish, Chinese (Simplified)
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Product Description

The Email & SMS Delivery Solution


Seller Details
Seller
Mailup
Year Founded
2003
HQ Location
Milan, Italy
Twitter
@MailUp_US
909 Twitter followers
LinkedIn® Page
www.linkedin.com
112 employees on LinkedIn®
Ownership
BIT:MAIL
Total Revenue (USD mm)
$25,700

Valeria C.
VC
Overview Provided by:
digital marketing specialist

Recent MailUp Reviews

DF
Davide F.Small-Business (50 or fewer emp.)
5.0 out of 5
"A really useful digital product for email and sms marketing"
I have been using Mailup for about four years to create and manage marketing campaigns. One of my needs is combining different pieces of communica...
Mauricio D.
MD
Mauricio D.Small-Business (50 or fewer emp.)
5.0 out of 5
"Good support and tech"
They have an amazing support team, always looking to help in different aspects. Also they have local people here in Chile for aiding in different i...
Giovanni G.
GG
Giovanni G.Small-Business (50 or fewer emp.)
4.5 out of 5
"great toll for newsletters"
integrations with other tools and easiness of scheduling
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MailUp Media

MailUp Demo - Rich templates
Create beautiful, high-impact emails Unleash your creativity and give life to your campaigns with a clear and highly attractive design.
MailUp Demo - Editor drag&drop BEE
The editor has been completely redesigned from the ground up. It’s just as fast and easy to use. It’s drag-n-drop and the emails you create are, as always, responsive.
MailUp Demo - The evolution of your campaign? It's monitored
MailUp has an advanced statistical system to monitor and analyze the success of each campaign in real time. The aggregated or single user reports highlight your recipients' interest and the relevance of your content.
MailUp Demo - Link map
MailUp has an advanced statistical system to monitor and analyze the success of each click in your email campaigns.
MailUp Demo - Database building tools
Launching long-term database enrichment strategies is key to ensuring your database is always current. Feed your database From your site or social pages, at trade shows and events. Every point of contact is an opportunity to convert visitors into new subscribers.
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44 out of 45 Total Reviews for MailUp

3.7 out of 5
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44 out of 45 Total Reviews for MailUp
3.7 out of 5
44 out of 45 Total Reviews for MailUp
3.7 out of 5

Overall Review Sentiment for MailUpQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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DF
Digital Content Editor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about MailUp?

I have been using Mailup for about four years to create and manage marketing campaigns.

One of my needs is combining different pieces of communication to users via SMS and emails

.

I work professionally in digital marketing, specifically managing donor retention and acquisition campaigns for specific causes in the non-profit sector.

Before using Mailup, I used different softwares to combine my users and groups' lists, going from SMS marketing tools to email marketing tools.

Passing data and lists from software to software often caused human errors, as I had to export and import user lists from one software to another.

And as human error is not uncommon, it happened that I sent messages to the wrong people, groups or lists.

Mailup can solve all these issues, which is helpful.

Of course, Mailup allows you to create distribution lists and recipient groups.

Other than that, I suggest using premade templates, which you can easily edit according to your brand guidelines. The premade templates are responsive and adapt quite perfectly to all email client, web-based or not. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

Sending newsletters is a bit slow, slower than other more tools. The slow sending speed is a point that, in my opinion, should be improved. I often have to send newsletters to around 10,000 users, and it takes at least an hour.

During this sending time, I can't send other emails to other users, so I have to wait.

As Mailup's annual fee is relatively high, as a user, I think I would need a better service and faster sending time. Review collected by and hosted on G2.com.

Recommendations to others considering MailUp:

There is a need to set up the company's reference data, it also takes time to set up your graphics for all messages. I suggest that you dedicate adequate time to study and create the templates and the corporate brand before using it. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

I have been able to integrate two critical tools for online marketing: SMS and email. Everything can be done within a single instrument, without worrying about exporting and importing CSV or Excel lists, avoiding the risk of error and sending wrong messages to the incorrect customers.

Furthermore, by connecting Mailup to CRM or ERP, the data is always consistent with all the databases I work on.

Other than that, I don't have to worry about how an email will look, using HTML, as the shown previews before sending a newsletter are faithful to the actual result. Review collected by and hosted on G2.com.

Mauricio D.
MD
Socio y Gerente General
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about MailUp?

They have an amazing support team, always looking to help in different aspects. Also they have local people here in Chile for aiding in different items. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The webapp is not really user friendly, at least the first times and compared to another solutions Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

Integration with other platforms (ecommerce) Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailUp?

The software is very complete, it provides simple but advanced features that fulfill all the needs of email marketing and automation marketing. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

Contact management could be easier. Sometimes it is difficult to find a contact, manage different lists, groups etc. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

With mailup I increase the awareness of my brand, I automatically manage the policies for the use of sensitive user data. I manage newsletters, automation marketing processes, optimizing time and resources enormously Review collected by and hosted on G2.com.

Giovanni G.
GG
Content Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about MailUp?

integrations with other tools and easiness of scheduling Review collected by and hosted on G2.com.

What do you dislike about MailUp?

only one user login is permitted at the same time Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

sending newsletters Review collected by and hosted on G2.com.

Florencia V.
FV
Sr. Marketing Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about MailUp?

The support team responds in a short time and with great clarity, being very effective in resolving inquiries. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

The platform's loading could be improved. For the times we handle today, the loading is somewhat slow. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

The automation of messages is a very useful mechanism when managing deliveries. The platform is very intuitive and easy to use. Review collected by and hosted on G2.com.

FR
Marketing Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about MailUp?

A very comprehensive platform, with a support team always ready to help and train you in the best way. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

I would like the tracking codes for analytics to be automated according to the campaign IDs. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

Mailup is an allied tool to reach the goal of conversions and build customer loyalty through commercial strategies using this platform. Review collected by and hosted on G2.com.

Marcelo C.
MC
Jefe de Marketing & Comunicación
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about MailUp?

The interface is visually pleasing, easy, and intuitive to use. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

that an additional email (or more) cannot be added in blind copy for automated mailings (e.g., birthday greetings) Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

communication with our clients and prospects + internal communication Review collected by and hosted on G2.com.

Federico B.
FB
Digital Business Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Translated Using AI
What do you like best about MailUp?

The personalized attention from the team is excellent. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

Nothing to highlight. They keep adding features constantly! Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

We are developing a strategy for which MailUp is a fundamental pillar. Review collected by and hosted on G2.com.

Javier Ignacio V.
JV
Gerente Comercial & eCommerce en Direct Wines
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about MailUp?

I love that it is integrated with Privy, VTEX, also the functionalities and filters it has make it a very robust tool, and the best of all is the support and team behind this company. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

that nothing bothers me but if I could check the historical data of vtex Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

the sending of mail and automation of email marketing. Review collected by and hosted on G2.com.

Verified User in Building Materials
AB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about MailUp?

It's easy to use even if you don't know anything about coding because there is a collection of drag & drop models and at the same time you can choose and edit html models. You can also use MailUp for sending SMS (you need separate business credit to do that). Like any other email marketing tool you can import a single contact or an .xls or .csv file and you can integrate MailUp with different applications. I like the thing that it has been developed in Italy and the server farm is in Italy as well. Review collected by and hosted on G2.com.

What do you dislike about MailUp?

It is not exactly bugs free. For example if you are working on a specific environment, the platform literally jumps and switch to another one without touching anything. Price is aligned with other platforms. Our subscription for example costs 1400€/year plus 244€/year (VAT non included). Review collected by and hosted on G2.com.

Recommendations to others considering MailUp:

A good alternative to MailChimp if you are based in Italy and you want to be sure where you data is stored. Review collected by and hosted on G2.com.

What problems is MailUp solving and how is that benefiting you?

We needed to send newsletters and DEM to different targets and for different countries. Once you set up the different environments you can really save a lot of time. Review collected by and hosted on G2.com.