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MailerLite Reviews & Product Details

LE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about MailerLite?

It's easy to use and has all the elements I need. The email support and the video tutorials are great. It integrates easily with other platforms that I use (primarily Thrivecart). Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

I don't love that they updated to a new version and that it requires a complete migration vs a more simple update. I'm going to lose all my info in the Classic version because they are also discontinuing the free version so I can keep it as an archive.

The new version is good though. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

Easeful way to reach customers. I can create forms to allow opt outs to certain campaigns. It integrates with my shopping cart and course builder so I can easily communicate with specific customers / groups. Review collected by and hosted on G2.com.

MailerLite Overview

What is MailerLite?

MailerLite: Advanced email marketing tools. Effortless execution. MailerLite is an email marketing and automation platform designed to help creators, small businesses, and e-commerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize with 0% commission Sell paid newsletters and digital products through MailerLite without giving us a cut of your revenue. Got an ecommerce store? Integrate it with MailerLite to showcase your products in your emails, track sales, and turn subscribers into customers. Advanced automations for an exceptional customer experience Explode subscriber engagement with advanced personalization. Use multi-trigger automations, unlimited segmentation, and dynamic content to tailor every interaction to their needs. You can even use our Deliver by Timezone feature so your emails reach your subscribers when they’re most likely to open them—watch your open rates soar! Data you can make decisions with Get full visibility into campaign performance with reports on link clicks, open rates, click-through-rates, forwards and more. Nerd out with A/B and multivariate testing on emails, forms and landing pages to find the winning combos so you improve performance with every test. Try everything MailerLite has to offer with a 30-day free trial. Our award-winning support team is here to help!

MailerLite Details
Languages Supported
English, Polish, Spanish
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Product Description

For over 15 years MailerLite has helped small businesses, creators, and e-commerce businesses nurture customer relationships and drive more sales without breaking a sweat (or the bank).


Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@mailerlite
8,715 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®

MT
Overview Provided by:

MailerLite Integrations

(1)
Integration information sourced from real user reviews.

Recent MailerLite Reviews

SM
Shaurya M.Small-Business (50 or fewer emp.)
5.0 out of 5
"A helpful mailer"
The support and functionalities that it offers
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great Platform For Those New To Email Marketing"
In terms of MailerLite classic, it cannot be beaten in terms of all the features available for affordable pricing. As I work for a small agency, I ...
LG
Luis G G.Small-Business (50 or fewer emp.)
5.0 out of 5
"The software and customer service are both exceptional"
It's simple and lite, as they say, yet incredibly powerful! I absolutely love it and highly recommend it to everyone.
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MailerLite Media

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Video Reviews

1,027 out of 1,028 Total Reviews for MailerLite

4.6 out of 5
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1,027 out of 1,028 Total Reviews for MailerLite
4.6 out of 5
1,027 out of 1,028 Total Reviews for MailerLite
4.6 out of 5

MailerLite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MailerLiteQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AF
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

I use Mailerlite daily to send an email newsletter to my community. I like the interface of Mailerlite. I belive it is easy to use and one of the best when it comes to creating emails. I like that I had the option of using templates and as I my business grew I could switch to using my own custom html email which many platforms don't support.

Setting up my newsletter on the platform was easy to do. Setup was straightforward.

I like that mailerlite integrates with Facebook lead ads. Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

Customer support is not good. I had issues with email deliverability that kept reoccuring. Mailerlite would tell me the issue was resolved but then it would break again. I always had to follow up with support. They would never reach out when a ticket was open. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

Mailerlite is the primary platform I use to send a daily newsletter. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about MailerLite?

In terms of MailerLite classic, it cannot be beaten in terms of all the features available for affordable pricing. As I work for a small agency, I will always recommend MailerLite as the go-to platform for other smaller businesses.

But what I love most is how helpful and responsive customer support is. It is my go-to recommendation for clients who want to run email marketing independently, as they can reach out to support to answer any questions they may have Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

This has not always been an issue, but I do not think the new MailerLite is no longer optimized for agency use. Having used MailerLite classic, the loss of features such as multiple users on a free account or having access to all your client accounts under one dashboard etc. has really made using MailerLite for our clients a bit difficult., especially since classic allowed us to use our client's MailerLite accounts, but have the ownership remain on their side.

Additionally, the lack of advanced reporting, especially towards ecommerce, makes it very difficult to monitor and optimization for our larger clients that require more extensive data Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

As an agency, it provides our clients with a low cost form of digital marketing with a high ROI, especially with the features you get on MailerLite Classic Review collected by and hosted on G2.com.

DB
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

90% of my questions are answered in their Help docs and when I have question that is not, I get an answer from a human within 24 hours. Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

Just one design feature which is the Send timing info populates below the scroll 100% of the time and I have to scroll to set the time. It's not intuitive - even though I've sent 100s of emails, and one out of five times I accidentally Send Now when I want to send later. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

MailerLIte lets me communicate with and build relationships with my customer base. Review collected by and hosted on G2.com.

CA
Founder/CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

Their customer service is amazing. Minimal to no wait time for chat help, which I prefer over the phone. Very friendly and helpful. I also love their guides, beautiful easy to use templates, and features all for a great price. Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

Some things can be a little hard to locate and I wish the drag and drop editor was a little easier to use. It would be helpful if I could hover over a section to see what it is especially. I feel it was more intuitive in it's previous version. Also, it doesn't work the same in every browser. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

You can't habe a business today without email, at least not a successful one. So this solves a huge need for my business. Also, as I am a new startup, it is at a budget concious price. It's wonderful that it lowers the entry point making it more inclusive for all. Review collected by and hosted on G2.com.

RZ
exective assistant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

MailerLite is an exceptional email marketing tool that stands out with its user-friendly interface and powerful features. The platform makes it easy to create and manage campaigns, offering intuitive design options and robust automation capabilities. I also want to highlight their outstanding customer support, which is always ready to assist. With features like segmentation, analytics, and seamless integrations, MailerLite is a reliable solution for anyone looking to enhance their communication with their audience Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

One feature I feel is missing in MailerLite is the ability to save and reuse custom content blocks. This would be incredibly helpful for maintaining consistency across campaigns and saving time during email creation. For example, being able to save headers, footers, or frequently used promotional sections would make the workflow much smoother. While the platform is excellent overall, adding this functionality would take it to the next level Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

MailerLite simplifies email marketing with its intuitive drag-and-drop editor, making it easy to create professional campaigns without coding. Its advanced automation and segmentation features ensure personalized, targeted communication, while detailed analytics help optimize performance. With affordable pricing and robust tools, MailerLite empowers businesses to engage their audience effectively and efficiently. Review collected by and hosted on G2.com.

DA
Designer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about MailerLite?

Mailerlite is filled with pretty templates, and if you want to design it yourself the drag and drop designing is so easy to use! I use Mailerlite every week for mye clients.

After a campaign is sent I have full controll and overview of the response of the receivers.

It gives me information if I need to change anything in my next newletters.

And not to mention landingpages. A fun way to make simple and noticable pages for a campaign or just a small website that dosnt need complicated coding and design. I love Mailerlite!

Costumer service is fast and responsive, always there to help if I have any wonders.

I use Wordpress as website builder and intergration/implementation of subscribers form is easy peasy! Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

I have used Mailerlite for some years now, and I still cant seem to find a reason to use another newsletter system. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

Mailerlite gives me freedom because it is so easy and fast to design newsletters, that I can spend most of the time drinking coffee and living Review collected by and hosted on G2.com.

LM
Psychologist / Founder / Director Therapy in Barcelona
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

Economical, and user friendly interface. My Funnel Manager set up all the sutomations so I cannot speak to how easy or hard that is, but now adding subscribers, and cleaning the subscriber list looks easy enough to manage. We've just started mail lists so I'm excited to see how it all goes, So far, all the automations are working fine and it seems MailerLite has all the bells and whistles we need. I also signed up for the Black Friday deal which was a good deal. Thanks Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

I had some dramas logging inn on multiple occasions but the support team were quick in helping me resolve this. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

Sending comms to subscribers, commencing building and servicing our mail list. It's a dimension of marketing I have never engaged but am looking forward to see if there are positive results in terms of ROI. Review collected by and hosted on G2.com.

MF
Chief Potter
Consumer Goods
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MailerLite?

The customer service is beyond outstanding. I've been trying to resolve an issue with our DNS records to authenticate our domain. The domain host pointed to Microsoft and said it wasn't their problem. Microsoft pointed to the domain host, even thought hey host our DNS records, and said it wasn't their problem. I jumped on a chat with MailerLite and Ana was a superstart. She took responsibility, examined our records, immediately diagnosed the isse, and walked me through a solution. We had our site authenticated in 10 minutes after 3 days of run-a-rounds form our our service providers. Now we will get our Giving Tuesday email out actually on Giving Tuesday! Thank the Lord for Ana and MailerLite Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

No phone support, but this is a minor thing because MailerLite has such execellent chat support. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

CANVA Integration and list segmentation. Review collected by and hosted on G2.com.

JJ
Author and Owner/Operator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about MailerLite?

I'm an author, and it's important for me to reach my faithful readers via email. MailerLite is inexpensive compared to other email tools and it has lots of bells and whistles so that my emails fit my brand. It's easy to use for me to keep in contact with my readers. My favorite part, though, is that anytime I need help, I can chat with someone at MailerLite and they help me. Every single time! They're friendly and patient, and I appreciate that, especially because I'm a small business. They still treat me like I'm just as important as a huge company, and that means a lot to me. Update 11/24: Even after the company has experienced significant growth, they still function like a small business that cares about every single customer. Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

Recently, MailerLite upgraded their system (I still use what's known as "classic MailerLite"). Although it has a lot more tools and bells and whistles, it costs a lot more, so I'll be sticking with the classic version. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

I guess I've had my head buried in the sand, but I wasn't aware (until very recently) that Google and Yahoo were changing their rules about "email verification" and so businesses sending emails had to add SPF and DKIM records correctly. and--for senders like myself who send more than 5000 emails at a time--had to write a DMARC policy. MailerLite made sure I and other customers knew about this but, even better, they provided videos and blog posts about how to get it done. Review collected by and hosted on G2.com.

VM
Writer
Writing and Editing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about MailerLite?

The team has always been very responsive when I had to contact them. I've been a user for two years and I've seen some new features pop up every now and then, but I just wish they would drop the interest in putting AI in everything and just focus on what makes a better newsletter and not the users' laziness. Review collected by and hosted on G2.com.

What do you dislike about MailerLite?

There are still some basic features from Mailchimp that are missing (for example, using conditional tags within the content) and I'm not hopeful they will ever add them. Also, Mailerlite tends to delete your subscribers after a single bounce due to a full mailbox instead of discriminating between soft and hard bounces, which is really time demanding to fix. Review collected by and hosted on G2.com.

What problems is MailerLite solving and how is that benefiting you?

I am a writer and I have a 15.000 subscriber mailing list. I need versatility and freedom to make my emails as I please. Review collected by and hosted on G2.com.