Madison Logic Platform Reviews & Product Details

Madison Logic makes content syndication simple and scalable, helping us reach our target accounts with relevant thought leadership. The platform provides robust audience targeting capabilities, allowing us to focus on ideal personas within key accounts. The integration with our CRM and marketing automation tools ensures a seamless lead flow, making it easier to nurture and engage prospects. The reporting dashboards provide useful insights into lead performance and engagement trends. Review collected by and hosted on G2.com.

Lead pacing and distribution can be inconsistent, making it challenging for SDRs to receive a steady flow of leads. Account-level lead caps sometimes prevent us from hitting our total lead goal, requiring adjustments that impact campaign diversity. Additionally, campaign activation turnaround times could be faster to ensure a more agile execution. Review collected by and hosted on G2.com.

They deliver excellent results. Not only that, they have gone out of their way to help us with additional insights, supporting our strategy and provided support throughout our journey. They have a team I trust and partnering with them has been a first-class experience. Review collected by and hosted on G2.com.

US based, which has created challenges re data sharing and contracting due to jurisdictions. But, again, the team have worked hard to resolve these issues and we now have a workable arrangement for the future. Review collected by and hosted on G2.com.

They have access to data and audiences that drive high quality leads for our business. With the ability to run compainion display and a variety of content syndication programs, we see results fast. The customer support is quick and the implementation is easy. Review collected by and hosted on G2.com.

Nothing comes to mind. Sometimes with the handoff from sales to customer sucess a few strategic details can get lost, but that's an easy fix. Review collected by and hosted on G2.com.

The services, account management, and customer success support are outstanding. Content Syndication and ABM are fully integrated. I will definitely recommend starting a relationship with ML for Demand Generation Strategies. Review collected by and hosted on G2.com.

So far nothing. Great platform, with great Teams, and excellent services. Review collected by and hosted on G2.com.

Like the intuity - helps with our outbound process and give context to our IB leads. Overall useful. Review collected by and hosted on G2.com.

Can be a little bit busy - multiple options that have similar functionality - not a big thing but I think it could be simplified slightly. Review collected by and hosted on G2.com.

Madison Logic has been a game-changer for our digital marketing team, significantly enhancing our Advertising and ABM efforts. The platform's performance has been exceptional, allowing us to reach and engage our target accounts across multiple media channels with precision. The variety of tactics available—from content syndication to display advertising—offers us flexibility to adjust our approach based on campaign needs, driving impactful engagement throughout the buyer’s journey. One of the standout features is the depth of audience insights, which has enabled us to refine targeting and deliver highly relevant content that resonates with key accounts. Overall, Madison Logic has proven to be a reliable, powerful tool that helps us drive results and maximize ROI. Review collected by and hosted on G2.com.

The Platform user interface and how the data is presented could use some improvements. In addition it's wonderful working with our account team but would be ideal to also have our digital marketers have access to upload account lists and analyze insights to help speed up the planning process. Review collected by and hosted on G2.com.

- Quality of data provided

- Guaranteed number of leads per campaign

- Lots of methods to communicate with prospects (email, display ads)

- Data gathered between campaigns can be used to optimise the next set

- Easy to navigate around

- Data passes through to Marketo and CRM Review collected by and hosted on G2.com.

- User interface can be jarring to begin with, but once you get to grips with it, it makes sense

- Content can only be used twice ocross campaigns, can't repeat more than that Review collected by and hosted on G2.com.

From the outset of engaging with Madison Logic to delivery of our project pragram and using the tools provided, it has been a fantastic experience and one I wish we had discovered 6-12 months ago.

The entire ML Platform has been a simple and effective pleasure to use and leverage and the customer experience provided by the designated ML Team has been fantastic. We continue to use the tols daily to assist our business. Review collected by and hosted on G2.com.

There isn't anything we have disliked about the experiences we have had and would highly recommend to any organisation looking to think about and do something outside the norm. Review collected by and hosted on G2.com.

Lots of scale, fully staffed teams, operational excellence Review collected by and hosted on G2.com.

We have had some performance issues with their platform in the past but is to be expected. Review collected by and hosted on G2.com.

The analytics portion of the platform is very insightful! Great charts for leadership meetings. Review collected by and hosted on G2.com.

It could be a little easier to use from a reporting standpoint. Review collected by and hosted on G2.com.