# Madison Logic Platform Reviews **Vendor:** Madison Logic **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 265 ## About Madison Logic Platform Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. ## Madison Logic Platform Pros & Cons **What users like:** - Users find Madison Logic Platform to be **easy to navigate** , enhancing their experience and saving valuable time. (27 reviews) - Users appreciate the **valuable insights** from Madison Logic, enhancing lead generation and improving decision-making efficiency. (18 reviews) - Users value the **high quality leads** generated by Madison Logic, enhancing targeting and improving overall campaign effectiveness. (13 reviews) - Users value the **strong campaign management** capabilities of Madison Logic Platform, enhancing efficiency and aligning with strategic goals. (12 reviews) - Users value the **high-quality insights** from Madison Logic, which enhance decision-making and streamline reporting processes. (12 reviews) - Integrations (12 reviews) - Audience Targeting (11 reviews) - Analytics (10 reviews) - Insights (10 reviews) - Users praise the **excellent customer support** for being reactive, quick, and always ready to help. (9 reviews) **What users dislike:** - Many users find the **UI not intuitive** , indicating a need for a more user-friendly design for smoother interactions. (9 reviews) - Users find the **learning curve steep** initially, though support helps in overcoming initial challenges. (7 reviews) - Users are frustrated with **missing features** like inconsistent dashboards and limited content reuse across campaigns. (6 reviews) - Users find the **user experience frustrating** due to a complex UI and limited content reuse in campaigns. (5 reviews) - Users find the **inadequate reporting** frustrating, as dashboards vary in functionality and critical insights are missing. (5 reviews) - Poor Customer Support (5 reviews) - Users have noted **inconsistent lead quality** , causing challenges in SDR performance and impacting campaign effectiveness. (4 reviews) - Users note **limited reporting capabilities** , expressing a desire for more flexible and customizable options for performance data. (4 reviews) - Not User-Friendly (4 reviews) - Poor Design (4 reviews) ## Madison Logic Platform Reviews ### 1. Unlocking key insights for ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Madison Logic Platform?** Quality data points in a relatively easy to digest format. Easy to navigate, world wide coverage. **What do you dislike about Madison Logic Platform?** Occasionally slow, but overall not a huge issue. **What problems is Madison Logic Platform solving and how is that benefiting you?** Intent is a huge driver for us so capturing buyer signals is critical. ### 2. Madison Logic has been a game-changer for our digital marketing team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Madison Logic Platform?** Madison Logic has been a game-changer for our digital marketing team, significantly enhancing our Advertising and ABM efforts. The platform's performance has been exceptional, allowing us to reach and engage our target accounts across multiple media channels with precision. The variety of tactics available—from content syndication to display advertising—offers us flexibility to adjust our approach based on campaign needs, driving impactful engagement throughout the buyer’s journey. One of the standout features is the depth of audience insights, which has enabled us to refine targeting and deliver highly relevant content that resonates with key accounts. Overall, Madison Logic has proven to be a reliable, powerful tool that helps us drive results and maximize ROI. **What do you dislike about Madison Logic Platform?** The Platform user interface and how the data is presented could use some improvements. In addition it's wonderful working with our account team but would be ideal to also have our digital marketers have access to upload account lists and analyze insights to help speed up the planning process. **What problems is Madison Logic Platform solving and how is that benefiting you?** Our ability to reach accounts accross multiple digital advertising channels and aid in their research with content syndication. Its also a great way to expand account contacts with their lead generation channels. ### 3. Guaranteed high quality lead gen platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Madison Logic Platform?** - Quality of data provided - Guaranteed number of leads per campaign - Lots of methods to communicate with prospects (email, display ads) - Data gathered between campaigns can be used to optimise the next set - Easy to navigate around - Data passes through to Marketo and CRM **What do you dislike about Madison Logic Platform?** - User interface can be jarring to begin with, but once you get to grips with it, it makes sense - Content can only be used twice ocross campaigns, can't repeat more than that **What problems is Madison Logic Platform solving and how is that benefiting you?** - Rising cost of generating leads in digital advertising - Ensuring those leads are of a high quality, from good fit accounts ### 4. It Just Makes Good Logic **Rating:** 5.0/5.0 stars **Reviewed by:** Aston B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Madison Logic Platform?** From the outset of engaging with Madison Logic to delivery of our project pragram and using the tools provided, it has been a fantastic experience and one I wish we had discovered 6-12 months ago. The entire ML Platform has been a simple and effective pleasure to use and leverage and the customer experience provided by the designated ML Team has been fantastic. We continue to use the tols daily to assist our business. **What do you dislike about Madison Logic Platform?** There isn't anything we have disliked about the experiences we have had and would highly recommend to any organisation looking to think about and do something outside the norm. **What problems is Madison Logic Platform solving and how is that benefiting you?** The ML has provided a better way of managing our marketing campaigns and programs, and we have reached more organisations than was ever possible by ourselves. Naturally it is up to us to continue to leverage the benefits and continue to use the platform effeectively. ### 5. Amazing team and great data! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole R. | Founder, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The analytics portion of the platform is very insightful! Great charts for leadership meetings. **What do you dislike about Madison Logic Platform?** It could be a little easier to use from a reporting standpoint. **What problems is Madison Logic Platform solving and how is that benefiting you?** Driving high quality demand leads and targeting a specific high value audience for us ### 6. Great ABM Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Madison Logic Platform?** As a user, I found the platform’s ability to deliver actionable data to be one of its strongest attributes. This comprehensive data helps in making informed decisions and fine-tuning marketing strategies effectively. One of the standout features of Madison Logic is its dedicated account representatives. The reps are not only knowledgeable but also exceptionally helpful, providing support and guidance whenever needed. Their assistance has been invaluable in navigating the platform and optimizing its use to meet our specific marketing objectives. **What do you dislike about Madison Logic Platform?** The platform’s usability and customizability leave something to be desired. While the functionality is there, greater flexibility in customizing the program dashboard layout and data points included would greatly enhance the experience. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic has helped with various account-based initiatives for our client. The overall quantity of data has been extremely helpful in identifying which content and topics are trending with which accounts. The data has allowed us to be more strategic in the content we include and has allowed us to easily shift based on what the data available is telling us. ### 7. Reliable business partner for your digital ABM programs **Rating:** 4.5/5.0 stars **Reviewed by:** Courtney P. | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Madison Logic Platform?** Ability to deliver the results expected globally, on budget, willingness to do market and competitive analysis, responsiveness. Client support is good and our account rep is very responsive. Our account rep makes an effort to share recommendations and tips - which is appreciated. ML takes feedback well and seems motivated to be a business partner, which I like. They make it easy to send back any leads that are not to our standards and they will replace them. **What do you dislike about Madison Logic Platform?** Launching new campaigns takes a long time and sometimes feels like we are starting from scratch every time we want to launch a new one (ie, systems integrations that worked for a previous campaign suddenly no longer work). Our website integration has been broken for more than 6 months due to an issue on the ML side, which is something our that sales team asks about regularly and causes some annoyance internally at my company. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is helping us reach our preferred enterprise buyers more quickly and helping us build out our contact database with the buying comittee at these accounts. They are also helping us prioritize and pre-qualify our leads so that we can pass sales ready leads to the business development team as quickly as possible and nurture leads that are not ready to engage with sales. ### 8. Great ABM platform and excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Madison Logic Platform?** Excellent Customer Service, the team is very reactive and always ready help. The fixed CPL is great and help to manage expectation. Quality of the leads is great. **What do you dislike about Madison Logic Platform?** Unable to know the partner who is sending email on our behalf. **What problems is Madison Logic Platform solving and how is that benefiting you?** Driving quality downloads efficiently. ### 9. Content syndication review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Madison Logic Platform?** The campaign setup time and lead delivery time is quick with ML for the leads that they promise. **What do you dislike about Madison Logic Platform?** The audience match at times is not good enough but it's manageable since they work with an aggregate of vendors **What problems is Madison Logic Platform solving and how is that benefiting you?** Volume of leads has decresed when providing unique contacts per account. ML should work on this. ### 10. excellent cross-channel ABM partner & platform **Rating:** 4.5/5.0 stars **Reviewed by:** Garrett F. | Senior Manager, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Madison Logic Platform?** I've worked with Madison Logic on lead gen and cross-channel ABM campaigns for the past three years. They provide excellent client service and consistently deliver high-quality leads and valuable account insights. Their platform offers easy-to-view performance snapshots at the account level, making it easy to track campaign performance via self-serve. **What do you dislike about Madison Logic Platform?** While I find their platform easy to use and an excellent source for account insights, they could improve their cross-channel reporting capabilities for channels like display. **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead generation and account-based marketing to drive net new and expansion revenue. ### 11. Good for ABM campaigns at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Madison Logic Platform?** The account team I work with is super responsive, proactive, and generally wonderful to work with. The platform itself is great to see on-demand results such as leads, account info, firmographics, and intent. They sync into our marketing automation platforms seamlessly, allowing us to follow up with our leads quickly. **What do you dislike about Madison Logic Platform?** There is no platform view for non account list programs, so if you are running a program targeting by firmographics, intent, etc you will not have visibility. Also the QA of the leads is not always so great, but they are good about replacing incorrect or invalid leads. **What problems is Madison Logic Platform solving and how is that benefiting you?** They primarily help us increase our marketable database for our key accounts, but also provide insight into what the accounts are researching or interested in at the present time so our sales team can tailor their communications. ### 12. Nice way to expand your content reach. leverage intent data and drive new contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Madison Logic Platform?** It's a nice way to distribute your content and drive fresh new contacts into your database. The targeting filters allow you to specifically focus on a defined list of accounts making it an extension of your ABM tools. **What do you dislike about Madison Logic Platform?** Sometimes the contacts don't remember downloading your material or they seem a little suspect. But they've always replaced any contacts we've questioned... no questions asked. **What problems is Madison Logic Platform solving and how is that benefiting you?** Syndicating our content to expand our reach and drive new names into our marketing machine. ML's global reach has helped with targeting specific markets where we need additional reach. ### 13. Exceptional strategic partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Madison Logic Platform?** Madison Logic offers a solid strategic partnership and easy-to-use platform that provides details about client intent. **What do you dislike about Madison Logic Platform?** One downside of the Madison Logic Platform is the use of sharefile in a separate URL/Website. While I understand the security that sharefile provides, it adds a step in sharing data. This could be improved by adding an area in the platform to pass back data. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic provides our team with a lead count that we cannot get through a singular option in other channels. ### 14. Madison Logic is my favorite partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Madison Logic Platform?** Love the robust and simple-to-use dashboard! Even better are the Madison Logic pros who work with me on our account. They are knowledgable, extremely responsive, and patient. I rely on their expertise and they are always respectful of my decisions and requests. Great tool and team!! **What do you dislike about Madison Logic Platform?** I haven't found anything that I don't like. **What problems is Madison Logic Platform solving and how is that benefiting you?** Optimizing our budget for better results and performance for our campaigns. Providing valuable leads in a timely manner is key to our success. ### 15. Good quality, highly targeted leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Madison Logic Platform?** The ability to intgrated with our marketig platform to receive real time lead conversions Lead quality **What do you dislike about Madison Logic Platform?** No particualr downside. It's an addtional channel for our lead gen efforts **What problems is Madison Logic Platform solving and how is that benefiting you?** We're able to enrich our DB with high quality, targted industry contacts ### 16. Great Partnership **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Madison Logic Platform?** The platform is user friendly, and it's easy to navitage. **What do you dislike about Madison Logic Platform?** The platform only thing I would've love to see was the flexibilty of changing the performance data into GBP for ease or reference for reporting. Obviously this is not always practical. It could be because I haven't spent enough time on the platform, but it would be nice to do actual date range performance to see if any optimisations made an impact on the campaign. **What problems is Madison Logic Platform solving and how is that benefiting you?** Identifying quality and intent driving marketing accounts and leads ### 17. awesome simple and easy to get the results i needed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Madison Logic Platform?** easy to use menu driven without issues or problems **What do you dislike about Madison Logic Platform?** at first the opening page needs more explaination as to what the buttons do and what they will create **What problems is Madison Logic Platform solving and how is that benefiting you?** intent information as to what our prospects are doing? ### 18. ML for B2B Lead Gen **Rating:** 4.0/5.0 stars **Reviewed by:** Tom F. | Paid Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Madison Logic Platform?** - Really intuitive to use - Easily filter by campaign - Attributing leads - Guaranteed leads in a certain period - High quality accounts **What do you dislike about Madison Logic Platform?** - Login process can be a bit tedious - Slightly expensive **What problems is Madison Logic Platform solving and how is that benefiting you?** Lead generation with high quality accounts ### 19. Capable ABM provider with good support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Madison Logic Platform?** Their team is helpful, swift, and knowledgable. They also support the vast majority of our markets (EU central), and they make the setup easy. **What do you dislike about Madison Logic Platform?** We aren't able to modify the flights on our own, and they have some limits in terms of export of data. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are able to use the same prospect lists that are used internally and send that over to Madisons platform to extend our reach. ### 20. Digital Paid Media Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Madison Logic Platform?** Great UX, easy to read dashboards and great customer service from my account team. **What do you dislike about Madison Logic Platform?** Slight lag in reporting, but nothing major that would warrant a complaint. More reporting on impressions and visibility of our ads for CPL campaigns would be helpful in evaluating their impact. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic is helping us generate leads and be hyper-targeted with our campaigns to make sure we're getting the highest quality audiences for our campaigns, therefore making our sales enablement campaigns better. ### 21. Strong offering & good account management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Madison Logic Platform?** Their reps have been very helpful in explaining how Madison Logic operates as opposed to other publisher who you would have used before. They offer cross platform tracking to help attribute performance uplifts to LinkedIn activity that runs at the same time as their activity. **What do you dislike about Madison Logic Platform?** Nothing has stood out as such so far. All good things. **What problems is Madison Logic Platform solving and how is that benefiting you?** Driving quality B2B leads for our client while also offering robust reporting functions. ### 22. Consistent ABM vendor with fantastic reporting capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Manjunath J. | Senior director, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Madison Logic Platform?** We have been working with ML for little more than 3 years now. Since we work mostly with ABM lists, their full funnel engagement campaigns work best for us as we are able to track the engagement at account level with great insights. **What do you dislike about Madison Logic Platform?** Nothing particular, we have had positive experience so far. **What problems is Madison Logic Platform solving and how is that benefiting you?** Account level engagement and reporting is the most useful feature of using ML on our plans. ### 23. Unveiling the Journey with Publisher's **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2024 **What do you like best about Madison Logic Platform?** The Team, i have been working with Natasha from a long time, I love the way they take responsibility and accountability for the campaigns, Best team to help us with any information or data request. Madison Logic Platform stands out for its comprehensive suite of tools that enable precise targeting and effective engagement with B2B audiences. Its ability to seamlessly integrate data-driven insights with marketing strategies is particularly commendable. **What do you dislike about Madison Logic Platform?** The team doesn't share analysis of the campaign, the after campaign services is something bothering us **What problems is Madison Logic Platform solving and how is that benefiting you?** We have been working with many publishers, and we have faced many challenges in respect to briefing, reporting, campaign execution and coordination. not big thing but ideally this is the biggest part which help is delivery smooth campaign, client and we are very happy with kind of support that we get from the team. ### 24. Great service, very constructive collaboration empowering us to reach our goals **Rating:** 5.0/5.0 stars **Reviewed by:** Jakob J. | Field Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Madison Logic Platform?** They platform is very intuitive, the account team is amazing! Very easy to set things up or adapt current campaigns due to the clear structure of the onboarding and working process led by the customer account & support team. Working with the ML team makes my work life easier as they think things through almost like an extension to my team. **What do you dislike about Madison Logic Platform?** The data provided is great to create a full funnel campaign, yet I would enjoy intent and trending topics outside of the campaign, too. **What problems is Madison Logic Platform solving and how is that benefiting you?** Reaching very targeted audiences, developing them efficiently to become customers through intent-data-based multichannel campaigns. ### 25. Great support, clear communication, and prompt campaign execution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Madison Logic Platform?** The platform is straight-forward and easy to use. That said, since ML is a managed service, I don't really engage with the platform much. The team takes care of it. **What do you dislike about Madison Logic Platform?** Leads will be delivered in folders that are not clearly named and can be tough to comb through. **What problems is Madison Logic Platform solving and how is that benefiting you?** Engaging ABM prospects on an email channel. Being able to target specific accounts with content syndication is valuable. ### 26. Quality leads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Madison Logic Platform?** Madison Logic got our brand in front of our target accounts and generated qualtiy marketing leads. I like the reporting dashboard and the intel it offers, as well. **What do you dislike about Madison Logic Platform?** Communication on how the program works is not super straightforward from our reps. It can be an expensive addition to a budget just for MQLs. **What problems is Madison Logic Platform solving and how is that benefiting you?** Getting exposure of our brand to high-quality leads. ### 27. Well organized dashboard with content syndication services that give out what you put in **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about Madison Logic Platform?** The analytics and reporting dashboard is honestly really well designed. They provide you all the information you need and some you wouldn't think to ask for, but I don't personally find it overwhelming. **What do you dislike about Madison Logic Platform?** You do need to be on top of the type of leads you're getting (if doing content syndication) because the leads can become irrelevant or slightly out of touch for targeting quickly. But honestly if you keep an eye on it and are honest with your rep I've seen good results. **What problems is Madison Logic Platform solving and how is that benefiting you?** We need to reach more users in our target base, and one of the best ways to do that is with our content. Madison logic allows us to offer that content to users we can't easily in social advertising or other paid outlets. Their intent data is also super helpful for an organization without a formal ABM display platform. ### 28. Excellent Platform for ABM Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Cedric C. | APAC B2B - Digital Ecommerce Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Madison Logic Platform?** I've had the pleasure of collaborating with Divya, the Account Sales Director for APAC, and Zefang, the Account Manager who manages our ABM display ads account. We achieved favorable results for the business to date. This is the go-to platform if you're looking to build Account Based Marketing pipeline as part of your marketing strategy. **What do you dislike about Madison Logic Platform?** None that I know of at his point of time. **What problems is Madison Logic Platform solving and how is that benefiting you?** We have had interest in OVHcloud since the start of the ABM Display ads where we see revenue growth through new account acquisitions. ### 29. Reliable ABM platform for content syndication **Rating:** 5.0/5.0 stars **Reviewed by:** Judit S. | Global Head of Demand Generation, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Madison Logic Platform?** Reliable ABM platform for content syndication-based targeted lead generation. Can scale with your GTM needs and deliver single or multi-touch leads, surrounded by display ads and re targeting if that's what you're looking for. Their platform provides great insights on account engagement, collecting data across different organic and paid channels. **What do you dislike about Madison Logic Platform?** There might be differences across the regions on the reach and quality of leads due to the publications used. Suggest to pre-assess your targeted audience with the help of the Madison Logic customer success teams. **What problems is Madison Logic Platform solving and how is that benefiting you?** Targeted account market penetration, multi-touch lead generation, account intelligence ### 30. Great tool and amazing support team **Rating:** 5.0/5.0 stars **Reviewed by:** Anees A. | Senior PPC Exec, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Madison Logic Platform?** Easy to use interface and working alongside the team at Madison Logic has been a great experience. They are very understanding and open to feedback. **What do you dislike about Madison Logic Platform?** I haven't found anything that I don't like. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic have helped optimise our budget for better results and performance for our campaigns across digital by reaching potential buyers. ### 31. Fair CPLs with valuable insights of your audience **Rating:** 4.0/5.0 stars **Reviewed by:** Sander d. | Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Madison Logic Platform?** Collaboration with the team is amazing, they work fast and precise. Further more they have fair CPLs which are often a lot better than other lead generating platforms. Next to that we see good quality of leads coming in, which are within our targeted account list. It's easy to use, with a pretty straightforward integration with Marketo. It does require some set up within your MAP to organize your leads. (when you use multiple assets and want to track this). The support of the team is outstanding, always more than willing to create reports and provide you with extra insights. Also there is a lot of experience in house on how to strategize your full funnel marketing efforts. **What do you dislike about Madison Logic Platform?** The leads coming in are cold, which can cause some frustration with our sales team. It's highly recommended to nurture the leads coming in via Content Syndication before handing them over to sales. But this is not something only related to Madison Logic. I see this with other CSPs as well. **What problems is Madison Logic Platform solving and how is that benefiting you?** Penetration of our audience with precision. Generating leads within our target accounts ### 32. A useful metrics tool for collecting quick analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Madison Logic Platform?** I appreciate how accessible MLP is. Data on targeted/reached/engaged accounts is very useful, as well as detailed demographics. **What do you dislike about Madison Logic Platform?** I have not found a way to collect information on clicks. This would be very helpful, especially broken out by account. Our only resolution to this is currently by using GCM via tagged URLs, which can be flawed. **What problems is Madison Logic Platform solving and how is that benefiting you?** MLP helps me gather account based data for our clients, which make our metrics reports to the clients more insightful. ### 33. New Madison Logic Client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Madison Logic Platform?** I really enjoy how simple and user friendly the platform is. The team working on my account is very responsive and active. No questions go unanswered. **What do you dislike about Madison Logic Platform?** I wish it integrated with my systems. It would be great to pull in intent data to salesforce or marketo. **What problems is Madison Logic Platform solving and how is that benefiting you?** We needed a scalable way to get marketing qualified leads. Madison Logic allows us to target key markets and companies driving the right contacts into our database. ### 34. It makes sense to use this platform for quality leads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Madison Logic Platform?** All Good..Infact their campaigns were so effective. **What do you dislike about Madison Logic Platform?** Nothing as such..They have to continue things as they have now. **What problems is Madison Logic Platform solving and how is that benefiting you?** It helps to target out top accounts going forward as GTM ### 35. Great to work with - see results **Rating:** 4.5/5.0 stars **Reviewed by:** Cade T. | Growth Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Madison Logic Platform?** Very responsive, many advertisement options **What do you dislike about Madison Logic Platform?** Audience can not fit critera - company has been good to work with for replacements. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic helps us target our specific audience ### 36. A great platform backed up by an even greater team! **Rating:** 5.0/5.0 stars **Reviewed by:** Mario L. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Madison Logic Platform?** The ML platform is inntuitive, and very quick to learn. It has become invaluable with our monthly reporting, since we can get everything we want with a click of a button. **What do you dislike about Madison Logic Platform?** The inability to rename campaigns in the ML platform is a slight downside. **What problems is Madison Logic Platform solving and how is that benefiting you?** Madison Logic Platform solved the issue of gathering ABM insights and data in a centralized location. This benefits me because it drastically cuts down on man hours. ### 37. Most valuable content syndication vendor I've worked with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Madison Logic Platform?** Working with Madison Logic has accelerated our ability to drive strategic growth of our marketable database...Other vendors I have worked with have questionable business practices for delivering leads, are rigid and sometimes difficult to work with, and don't deliver the same results. Madison Logic has been tried and true in helping us drive net new name acquisition. They are also very easy to implement and activate programs, compared with other vendors. Our account manager is also extremely customer-centric and always willing to brainstorm additional areas for optimization or work with us on testing new programs and ways to get the most out of Madison Logic. **What do you dislike about Madison Logic Platform?** There's very little to dislike. Much of the challenges we face have more to do with our internal reporting and making sure lead pacing from Madison Logic is reflected in our database. **What problems is Madison Logic Platform solving and how is that benefiting you?** Driving strategic growth of our marketable database to fuel net new logo opportunities. ### 38. Results delivered by a great supportive team and partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Madison Logic Platform?** The Madison Logic platform has provided my team results. We have seen significant uplift in awareness and engagement in our top strategic prospective accounts. The support team has always facilitated every request in a timely manner and continues optimizations while in use. Madison Logic is a preferred partner for our team. **What do you dislike about Madison Logic Platform?** The only downside I am facing right now is not directly connecting to 6sense - outside of this issue, everything is great. **What problems is Madison Logic Platform solving and how is that benefiting you?** This is the best use of resources to do contact acquisition. ### 39. Partnering to Engage Net New Customers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Madison Logic Platform?** THe ML Platform provides a quick look at engagement with target domains as we target them online. It provides insights into possibile initiatives within white space accounts so we are retarget based on their online activity to drive further engagement. It also helps validate and prioritize keywords and content to support their online search activity. Overall the insights help to shape our message within accounts where activity prioritizes our follow up. **What do you dislike about Madison Logic Platform?** As with most data, you don't know what you don't know meaning the data in and of itself won't tell the whole story. The ability to correlate activity to buying signals and priorities within the account, is the most strategic value to engaging accounts. The platform does not, on its own, provide this level of intelligence. Why should I check this tool daily or weekly? Not sure I know. **What problems is Madison Logic Platform solving and how is that benefiting you?** Ability to target key domains for white space accounts where we are trying to open the door for consideration. ### 40. Great service and effective solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Egemen A. | Freelance Digital Campaigns Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Madison Logic Platform?** It is easy to use and gives you depth of data to analyse your campaign. Also, it is easy tom integrate with other platforms to create integrated campaigns. **What do you dislike about Madison Logic Platform?** There isn't much not to like about. Once you understand the capabilities, it is smooth sailing. **What problems is Madison Logic Platform solving and how is that benefiting you?** We are working with Madison Logic to expand our clients' database and generate a pipeline in the long term. The quality of the lead they generate is great and it's been contributing the down-the-funnel metrics immensely. ### 41. Useful tool, poor support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Madison Logic Platform?** Good lead channel. Quality leads to schedule. Potential for stratgeic ABM, but not seen it yet. Easy to use to start. **What do you dislike about Madison Logic Platform?** Lack of strategic support. Product sold is full ABM integrated solution, standard account management team focussed only on delivering leads. poor communication from them resulting in mistakes. Out of date documentation for integration. **What problems is Madison Logic Platform solving and how is that benefiting you?** Account penetration. Enabling us to get through to accounts and personas that don't come to our website for content otherwise. ### 42. Dedicated vendor to help build your sales pipeline **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Madison Logic Platform?** Great content. Reasonable timeframe for lead delivery. Great account management. Easy to communicate goals. Valuable leads. More valuable lead details than other competitors. **What do you dislike about Madison Logic Platform?** Lead accuracy and better QA with their leads could improve. Cost per lead is slightly higher than competitors. Increase or expand their overall solution/product knowledge. **What problems is Madison Logic Platform solving and how is that benefiting you?** The problem we face is getting our partners products/solutions out to market to the right prospects. Madison Logic helps us by accurately determining and advertising to those prospects. ### 43. First Quarter in with Madison Logic and I am Impressed **Rating:** 5.0/5.0 stars **Reviewed by:** Mackenzie B. | Demand Gen Campaign Manager , Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The tool is user-friendly and highly beneficial for reporting. The detailed intent insights offered are valuable for understanding your audience and creating engaging content. I highly recommend Madison Logic for its easy-to-use interface and invaluable user engagement insights. Also, the customer support is excellent. **What do you dislike about Madison Logic Platform?** It would be great if there was the ability to do 1:1 or 1:few display advertising. With Madison Logic display, you are confined to targeting teams within your account list. There is no way to get more granular and reach specific prospects/ decision makers. **What problems is Madison Logic Platform solving and how is that benefiting you?** They are our go-to display vendor because of their expertise in the advertising landscape, their customer service and quick turnaround times. Their team is knowledgeable, responsive, and always willing to help us find the best solution for our needs. We highly recommend them! ### 44. Review ML **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah T. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Madison Logic Platform?** Gaining accurate data, and great customer service **What do you dislike about Madison Logic Platform?** I haven't had any issues using Madison Logic **What problems is Madison Logic Platform solving and how is that benefiting you?** How to target business decision makers ### 45. Strong targeting and cost-effective media **Rating:** 5.0/5.0 stars **Reviewed by:** Paul D. | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The dashboards are extremely intuitive and the media targets are extremely effective when managing large data sets with an ABM strategy. We are able to use this platform in a variety of different scenarios and have been able to identify different targets in our key accounts with the platform **What do you dislike about Madison Logic Platform?** I cannot fault anything on the Madison Logic Platform **What problems is Madison Logic Platform solving and how is that benefiting you?** We are solely focused on ABM within our organization, and Madison Logic enables us to demonstrate how each cent goes towards reaching our targets ### 46. Very intuitive and data oriented platform **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Madison Logic Platform?** Being able to access campaign reports at a glance! **What do you dislike about Madison Logic Platform?** Nothing, so far everything is good - no issues! **What problems is Madison Logic Platform solving and how is that benefiting you?** Access to a global audience of potential buyers! ### 47. Content Syndication Project **Rating:** 5.0/5.0 stars **Reviewed by:** Zoe L. | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Madison Logic Platform?** The detail of where our leads come from i.e. which regions, industries, job titles etc. Also which assets were most downloaded. I do not get this level of insight from other vendors we work with. **What do you dislike about Madison Logic Platform?** Nothing at all, they are a great vendor. **What problems is Madison Logic Platform solving and how is that benefiting you?** They help to supply GDPR opt in leads for our database growth from our TAL. They also help with brand awareness by sharing our latest and greatest assets with our TAL. ### 48. Great ongoing working relationship **Rating:** 5.0/5.0 stars **Reviewed by:** Conner H. | Global Industry Marketing & Ops Lead, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Madison Logic Platform?** The response time and communications between their team is awesome. Additionally their willingness to be patient with our various industry groups makes for a great business partner **What do you dislike about Madison Logic Platform?** The platform could allow for more customizable multi-touch functionality **What problems is Madison Logic Platform solving and how is that benefiting you?** Helping identify top of funnel-mid funnel activity for target and prospective accounts ### 49. Great partner to work with. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Madison Logic Platform?** They understand the challenges and provide solutions accordingly. **What do you dislike about Madison Logic Platform?** A little scope of improvemnet for CX team to manage better . **What problems is Madison Logic Platform solving and how is that benefiting you?** Helping with better insights to spend moneies accordingly. ### 50. Test drive for CER MARKET **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Madison Logic Platform?** Ease of use, customer support, reporting **What do you dislike about Madison Logic Platform?** For a reset of the password only you do need an admin. **What problems is Madison Logic Platform solving and how is that benefiting you?** Gain net new prospects and get some actionable insights to improve for future campaings ## Madison Logic Platform Discussions - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) - [Is Madison Logic Platform Mulit-Tenant or Single-Tenant ?](https://www.g2.com/discussions/is-madison-logic-platform-mulit-tenant-or-single-tenant) - 1 upvote - [What is the product Roadmap in the coming days?](https://www.g2.com/discussions/what-is-the-product-roadmap-in-the-coming-days) - 1 upvote - [View Madison Logic Platform pricing details and edition comparison](https://www.g2.com/products/madison-logic-platform/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-18+20%3A06%3A03+-0500&secure%5Bsession_id%5D=d42fb06a-9a19-431e-a2fc-7a725c21d962&secure%5Btoken%5D=d72eed08ae76338d69442792c1e3b190552dd1038e0a213a6385926644131296&format=llm_user) ## Madison Logic Platform Integrations - [Adobe Journey Optimizer B2B Edition](https://www.g2.com/products/adobe-journey-optimizer-b2b-edition/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Convertr](https://www.g2.com/products/convertr/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Pardot (by Salesforce)](https://www.g2.com/products/pardot-by-salesforce/reviews) ## Madison Logic Platform Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Madison Logic Platform Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,407 reviews) - [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) - 4.4/5.0 (740 reviews)