Madison Logic Platform Features
What are the features of Madison Logic Platform?
Lead Intelligence
- Market Insights
- Account-level Insights
- Lead Analysis
- Market Insights
- Account-level Insights
- Lead Analysis
Lead Management
- Segmentation
- Account Identification
Marketing Campaigns
- Media Attribution
Data Availability
- Account Data Availability
Platform Additional Functionality
- Multivariate Testing
- Integrations
Platform Basics
- Retargeting
Platform Data
- Campaign Measurement
- Attribution
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Madison Logic Platform Categories on G2
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Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 46 Madison Logic Platform reviews. | 86% (Based on 46 reviews) | |
Account-level Insights | As reported in 51 Madison Logic Platform reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | 88% (Based on 51 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. 50 reviewers of Madison Logic Platform have provided feedback on this feature. | 82% (Based on 50 reviews) | |
Market Insights | As reported in 44 Madison Logic Platform reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 84% (Based on 44 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 45 reviewers of Madison Logic Platform have provided feedback on this feature. | 85% (Based on 45 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 44 Madison Logic Platform reviews. | 85% (Based on 44 reviews) | |
Market Insights | Based on 25 Madison Logic Platform reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 84% (Based on 25 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 24 Madison Logic Platform reviews. | 85% (Based on 24 reviews) | |
Lead Analysis | Based on 25 Madison Logic Platform reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 81% (Based on 25 reviews) |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 51 Madison Logic Platform reviews. | 83% (Based on 51 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. 42 reviewers of Madison Logic Platform have provided feedback on this feature. | 73% (Based on 42 reviews) | |
Account Identification | As reported in 51 Madison Logic Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 81% (Based on 51 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 44 Madison Logic Platform reviews. | 85% (Based on 44 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 37 Madison Logic Platform reviews. | 78% (Based on 37 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 43 Madison Logic Platform reviews. | 86% (Based on 43 reviews) | |
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 25 reviewers of Madison Logic Platform have provided feedback on this feature. | 80% (Based on 25 reviews) | |
Predictive Scoring | Based on 18 Madison Logic Platform reviews. Automatically scores prospects based on behavior and engagement levels. | 75% (Based on 18 reviews) | |
Account Identification | As reported in 24 Madison Logic Platform reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | 80% (Based on 24 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 43 Madison Logic Platform reviews. | 78% (Based on 43 reviews) | |
Revenue Planning | Based on 34 Madison Logic Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 68% (Based on 34 reviews) | |
Media Attribution | Based on 46 Madison Logic Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 75% (Based on 46 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 35 Madison Logic Platform reviews. | 71% (Based on 35 reviews) | |
Customization | As reported in 42 Madison Logic Platform reviews. Allows for custom report types to match the goals of a company. | 71% (Based on 42 reviews) | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 41 Madison Logic Platform reviews. | 77% (Based on 41 reviews) | |
Omni-Channel Tracking | Based on 37 Madison Logic Platform reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 82% (Based on 37 reviews) | |
Revenue Planning | Based on 30 Madison Logic Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 80% (Based on 30 reviews) | |
Media Attribution | As reported in 38 Madison Logic Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 81% (Based on 38 reviews) | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 32 reviewers of Madison Logic Platform have provided feedback on this feature. | 80% (Based on 32 reviews) | |
Customization | As reported in 32 Madison Logic Platform reviews. Allows for custom report types to match the goals of a company. | 83% (Based on 32 reviews) | |
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 19 reviewers of Madison Logic Platform have provided feedback on this feature. | 79% (Based on 19 reviews) | |
Revenue Planning | As reported in 13 Madison Logic Platform reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 72% (Based on 13 reviews) | |
Media Attribution | Based on 20 Madison Logic Platform reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | 82% (Based on 20 reviews) | |
Opportunity Timeline | Based on 15 Madison Logic Platform reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 78% (Based on 15 reviews) | |
Customization | As reported in 18 Madison Logic Platform reviews. Allows for custom report types to match the goals of a company. | 81% (Based on 18 reviews) |
Campaign Execution
Website Personalization | Based on 13 Madison Logic Platform reviews. Provides tools that dynamically serve content, messaging, and calls-to-action. | 72% (Based on 13 reviews) | |
Prioritized Accounts | Based on 26 Madison Logic Platform reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 85% (Based on 26 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. 23 reviewers of Madison Logic Platform have provided feedback on this feature. | 86% (Based on 23 reviews) | |
Email Campaigns | Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. 14 reviewers of Madison Logic Platform have provided feedback on this feature. | 74% (Based on 14 reviews) |
Data Availability
Contact Data Availability | Based on 42 Madison Logic Platform reviews. Provides detailed contact-level buyer intent data | 79% (Based on 42 reviews) | |
Account Data Availability | Provides aggregated intent data for individual contacts to supply an account-level view of intent 47 reviewers of Madison Logic Platform have provided feedback on this feature. | 83% (Based on 47 reviews) | |
Offline Data | As reported in 27 Madison Logic Platform reviews. Ability to connect offline databases to collect information that can be matched to online devices | 65% (Based on 27 reviews) |
Platform Additional Functionality
Integrations | Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) This feature was mentioned in 43 Madison Logic Platform reviews. | 79% (Based on 43 reviews) | |
Topic Customization | As reported in 35 Madison Logic Platform reviews. Provides the ability to customize the relevant topics that are tracked | 76% (Based on 35 reviews) | |
Natural Language Processing (NLP) | As reported in 25 Madison Logic Platform reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) | 62% (Based on 25 reviews) | |
Alerts | Based on 28 Madison Logic Platform reviews. Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) | 69% (Based on 28 reviews) | |
Real-time Intent | Based on 36 Madison Logic Platform reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) | 79% (Based on 36 reviews) | |
Multivariate Testing | Ability to test and optimize ad creative and content. This feature was mentioned in 60 Madison Logic Platform reviews. | 79% (Based on 60 reviews) | |
Integrations | Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. This feature was mentioned in 69 Madison Logic Platform reviews. | 78% (Based on 69 reviews) |
Platform Basics
Centralization | Based on 23 Madison Logic Platform reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. | 85% (Based on 23 reviews) | |
Account Identification and Segmentation | Builds, defines, and segments targeted account audiences. This feature was mentioned in 25 Madison Logic Platform reviews. | 87% (Based on 25 reviews) | |
Retargeting | See feature definition | As reported in 80 Madison Logic Platform reviews. Ability to retarget the correct buyer personas within targeted accounts from your website. | 81% (Based on 80 reviews) |
Platform Data
Measurement | Measure the influence and performance of ABM programs for each targeted audience. 25 reviewers of Madison Logic Platform have provided feedback on this feature. | 82% (Based on 25 reviews) | |
Revenue Analytics | Provides a complete view of how all ABM programs drive revenue. 21 reviewers of Madison Logic Platform have provided feedback on this feature. | 75% (Based on 21 reviews) | |
Campaign Measurement | Based on 89 Madison Logic Platform reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. | 84% (Based on 89 reviews) | |
Attribution | Based on 74 Madison Logic Platform reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. | 77% (Based on 74 reviews) |
Platform Additional Functionality
Integrations | Based on 20 Madison Logic Platform reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. | 79% (Based on 20 reviews) |
Data Availability - Marketing Account Intelligence
Technographic Data Availability | Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used | Not enough data |
Data Accuracy - Marketing Account Intelligence
Technographic Data Accuracy | Is this technographic data accurate and up to date? | Not enough data |
