(82)
4.5 out of 5
Visit Website
Sponsored
Lotame Spherical Platform 
Top Rated Lotame Spherical Platform Alternatives
UM
Verified User in Media Production
Enterprise(> 1000 emp.)
What do you like best about Lotame Spherical Platform?
Well supported, user friendly interface, regular developments and good integrations Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
UI is a bit buggy and some of the features need developing further. Good at all the basics though. Review collected by and hosted on G2.com.
115 out of 116 Total Reviews for Lotame Spherical Platform
4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
Overall Review Sentiment for Lotame Spherical Platform
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
Log in to view review sentiment.
G2 reviews are authentic and verified.
Here's how.
We strive to keep our reviews authentic.
G2 reviews are an important part of the buying process, and we understand the value they provide to both our customers and buyers. To ensure the value is retained, it's important to make certain that reviews are authentic and trustworthy, which is why G2 requires verified methods to write a review and validates the reviewer's identity before approving. G2 validates the reviewers identity with our moderation process that prevents inauthentic reviews, and we strive to collect reviews in a responsible and ethical manner.
AM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
How Lotame is always open to evolve with industry's and our company's changes. They always provide full support and open discussions and tools for us to learn from. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
We could use more Canadian specific marketplace data providers, and more privacy support. Also APR can be more detailed and in depth. Review collected by and hosted on G2.com.
GI
Gloria Imelda I.
Líder de diseño, publicidad y marketing digital
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
Lotame accompanies us daily to have our audiences mapped, these same audiences allow us to reach our customers better, segment more effectively, and understand the behaviors of those audiences. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
The union with media agencies with Lotame is often weak, as the agencies fail to integrate into the process, often because they have their own ways of creating audiences. Review collected by and hosted on G2.com.
IB
Verified User in Broadcast Media
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
As a Data Scientist, I like Data Activation part: Lotame Spherical Platform enables users to activate their audience data across different channels and advertising platforms. This activation has helped us to integrate with various marketing technology solutions, including demand-side platforms (DSPs) and supply-side platforms (SSPs), allowing businesses to reach their target audiences effectively. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
I feel Data Integration: Integrating data from various sources into the DMP may require additional technical resources and efforts. Ensuring seamless integration and compatibility with existing systems and platforms can sometimes be a challenge. Review collected by and hosted on G2.com.
UA
Verified User in Automotive
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
How easy it is to create audiences, and manage them. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
I don't find anything i dislike. Perhaps the lack of breakdown of users per site for an audience Review collected by and hosted on G2.com.
JW
Jason W.
Commercial Director
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
I appreciate personalised service offered from day one on our journey to level up our digital offering across our websites. Significant thanks to Alfonso and David. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
Nothing. I highly recommend using Lotame Review collected by and hosted on G2.com.
JT
Jess T.
Audience analyst
Enterprise(> 1000 emp.)
What do you like best about Lotame Spherical Platform?
Efficient UI compared to other platforms. Improvement in analytics to ease reporting Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
Would like if forecasting in the audience builder would let you do multiple at once Review collected by and hosted on G2.com.
SV
Sok V.
Director of Digital Strategy
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
Lotame's audience management solution really helps you drill down into analytics enriched with 3rd party data so the data is truly actionable. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
The only thing lacking is an ability to perform for advanced Boolean queries on the data in the Analytics report as well as being accessible via API. Review collected by and hosted on G2.com.
UP
Verified User in Publishing
Mid-Market(51-1000 emp.)
What do you like best about Lotame Spherical Platform?
the ease of using the platform, very easy to do day to day tasks in an audience analyst job. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
The analytics can be (often) static. e.g every demo is female skewed on our 1st party even sport & football which does not correlate in our GA Review collected by and hosted on G2.com.
EM
Verified User in Marketing and Advertising
Small-Business(50 or fewer emp.)
What do you like best about Lotame Spherical Platform?
Lotame allows our marketing team to utilize the strength of our customer's data and enhance it to drive a higher ROI for our marketing campaigns. They make activating your data as easy as possible for all of our channels. Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
Like many data platforms, Lotame is trying to shift with data privacy and 1st party data gaining in criticality. The best part of this challenge is that Lotame has aggressively enhanced its offering to address these concerns. Review collected by and hosted on G2.com.
VA
Vincenzo A.
Global Programmatic Associate Director
Enterprise(> 1000 emp.)
What do you like best about Lotame Spherical Platform?
The opportunity to create audiences in a simple way, teams are always available to discuss targeting opportunities and the direct integration to DSPs makes it easier to leverage the data agreed Review collected by and hosted on G2.com.
What do you dislike about Lotame Spherical Platform?
Perhaps it would be good to have more integration of the Panorama ID into audience segments directly rather than using PMPs, if possible obviously, that would make it even easier for our markets to test new solutions Review collected by and hosted on G2.com.
Lotame Spherical Platform Categories on G2
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
