Lolly Features
What are the features of Lolly?
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
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Influencer Marketing
Influencer Recruitment | As reported in 22 Lolly reviews. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 97% (Based on 22 reviews) | |
Influencer Scoring | Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. This feature was mentioned in 21 Lolly reviews. | 93% (Based on 21 reviews) | |
Audience Analysis | See feature definition | Based on 19 Lolly reviews. Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. | 96% (Based on 19 reviews) |
Influencer Segmentation | Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. This feature was mentioned in 21 Lolly reviews. | 93% (Based on 21 reviews) | |
Influencer Collaboration | Based on 20 Lolly reviews. Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. | 95% (Based on 20 reviews) | |
User-Generated Content (UGC) Management | As reported in 20 Lolly reviews. Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. | 96% (Based on 20 reviews) | |
Content Approval | As reported in 21 Lolly reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 98% (Based on 21 reviews) | |
Campaign Analytics | Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. 21 reviewers of Lolly have provided feedback on this feature. | 97% (Based on 21 reviews) | |
Reporting and Dashboards | Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. 19 reviewers of Lolly have provided feedback on this feature. | 97% (Based on 19 reviews) | |
Data Importing and Exporting Tools | Import and export lists of influencers and brand advocates with detailed profiles and contact information. This feature was mentioned in 21 Lolly reviews. | 95% (Based on 21 reviews) | |
Influencer Whitelisting | Based on 18 Lolly reviews. Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. | 97% (Based on 18 reviews) | |
Influencer Compensation | Provides features for compensating influencers for their work. 19 reviewers of Lolly have provided feedback on this feature. | 96% (Based on 19 reviews) | |
Social Commerce | Based on 19 Lolly reviews. Supports social commerce capabilites such as shoppable content. | 95% (Based on 19 reviews) | |
E-Commerce Integration | As reported in 19 Lolly reviews. Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. | 96% (Based on 19 reviews) |
