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Lob Reviews & Product Details

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lob?

The platform has all the instructions, the account person was super helpful, price was fairly good. Review collected by and hosted on G2.com.

What do you dislike about Lob?

A lot of the work was manual, it may be because we weren't fully integrated with them but it was a ton of work to set up a test campaign, no automated reporting tool Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Direct Mail to existing prospects, no lift on the test campaign we ran Review collected by and hosted on G2.com.

Lob Overview

What is Lob?

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries. Companies that rely on direct mail for customer engagement can benefit significantly from Lob's capabilities. Specific use cases include automated marketing campaigns, customer retention initiatives, and personalized outreach efforts. By leveraging Lob's technology, businesses can ensure that their mail is not only timely but also tailored to the preferences and behaviors of their target audiences. One of the key features of Lob is its automation capabilities, which minimize the risk of human error and enhance operational efficiency. Automated campaigns allow businesses to send large volumes of mail quickly while maintaining a high level of personalization. Additionally, Lob provides valuable insights into engagement metrics, return on investment (ROI), and consumer buying patterns. This data-driven approach empowers businesses to make informed decisions and refine their marketing strategies based on real-time feedback. Lob stands out in the direct mail category by integrating measurement, personalization, and predictability into the mailing process. The platform transforms traditional direct mail into intelligent mail, allowing businesses to track the effectiveness of their campaigns and adjust their tactics accordingly. With over 12,000 businesses having adopted Lob since its inception in 2013, the company has established itself as a trusted partner in the realm of direct mail. Backed by prominent investors such as Y Combinator and Polaris Partners, Lob continues to innovate and expand its offerings, ensuring that businesses can connect with their audiences in meaningful ways.

Lob Details
Product Website
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Product Description

Increase ROI with automated direct mail campaigns

How do you position yourself against your competitors?

Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can send personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times. Ready to see it in action? Learn more at lob.com.


Seller Details
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@lob
1,857 Twitter followers
LinkedIn® Page
www.linkedin.com
369 employees on LinkedIn®
Description

Lob is connecting the world one mailbox at a time by transforming yesterday’s junk mail into intelligent mail that is personalized, connected and scalable. More than 12,000 companies use Lob to communicate with their customers at scale. One in two U.S. households have received mail generated through Lob’s platform.


Aaron G.
AG
Overview Provided by:

Recent Lob Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great platform and service"
I've had a great experience using Lob so far. Their customer service and account management teams are always prompt with responses. Their platform ...
Bogdan  P.
BP
Bogdan P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use platform, in general, but with some minor quirks."
It's simplicity and effectiveness, as well as fairly easy to integrate with custom solutions/apps
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Modern direct mail platform with high subscription platform fee"
Campaign management and setup is straightforward
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Lob Media

Unlock the top insights from The 2024 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and Comperemedia review the latest consumer trends around direct mail and how to apply them. In just 45 minute
Play Lob Video
Unlock the top insights from The 2024 State of Direct Mail - Consumer Insights report in this data-rich webinar. Experts from Lob and Comperemedia review the latest consumer trends around direct mail and how to apply them. In just 45 minute
In this fireside chat with USPS’ VP of Marketing, Sheila Holman, and Lob’s VP of Strategic Sales, Tyler Dornenburg, discuss how marketers can leverage technology to enhance their direct mail marketing efforts.
Play Lob Video
In this fireside chat with USPS’ VP of Marketing, Sheila Holman, and Lob’s VP of Strategic Sales, Tyler Dornenburg, discuss how marketers can leverage technology to enhance their direct mail marketing efforts.
In this webinar, learn how our newest direct mail formats—trifold self-mailers, legal letters, and snap packs—can help you drive more ROI from your direct mail campaigns.
Play Lob Video
In this webinar, learn how our newest direct mail formats—trifold self-mailers, legal letters, and snap packs—can help you drive more ROI from your direct mail campaigns.
For Lob's annual State of Direct Mail Marketing, we partnered with Comperemedia to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.
Play Lob Video
For Lob's annual State of Direct Mail Marketing, we partnered with Comperemedia to get a real-time pulse check from marketers about the current state of direct mail and its role in driving results.
Learn how to prepare your direct mail strategy for 2024.
Play Lob Video
Learn how to prepare your direct mail strategy for 2024.

Official Interactive Demo

Lob demo available

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196 out of 197 Total Reviews for Lob

4.4 out of 5
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196 out of 197 Total Reviews for Lob
4.4 out of 5
196 out of 197 Total Reviews for Lob
4.4 out of 5

Lob Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LobQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lob?

When it works, it works. When it works, it works. Review collected by and hosted on G2.com.

What do you dislike about Lob?

We found many bugs in LOB java SDK. We opened several support tickets. It seems like LOB doesn't have any testing for their product.

In Jan 2023, they released 5 versions, including 3 versions within 3 days. It seems the java SDK is not very stable.

Lately, I found a simple bug. I contact the supprot and got this reply:

"I appreciate your patience with my reply while I looked into this error for you with my engineering team. They have confirmed this is a bug within the Java SDK and have captured it to review for their product roadmap. However, I unfortunately do not have a timeline yet for when they will be able to release a fix for it. "

This is a very simple bug to fix. (support ticket 166857).

As a result of this bug, we started looking for a replacement for LOB. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

The ability to send letters and certified letters easily to the customers. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

I like lob's advanced product that allows us to make our direct mail campaigns as targeted and dynamic as our digital campaigns.

I like that lob has an excellence customer success team that has been extremely helpful, proactive and knowledgeable.

I like that lob is always trying to improve their product and help give us the best deal. Review collected by and hosted on G2.com.

What do you dislike about Lob?

Some opportunities for improvement:

1. The UI does encounter lots of bugs. It's comes up several times before when theoretically the UI could do something, but because of certain stipulations, we can’t use the UI and the Lob team has to do it for us anyway. Ie. hard to see what the final print design looks like without stitch lines. File capacity limits. limited functionality when seeing costs and sends over time.

2. Sometimes feels like the use case of the end user, someone who is not a developer and wants a simplier experience, and their experience and needs are not taken to account. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Lob helps us creates automated, targeted, and fast, direct mail campaigns.

Lob solves the need for additional manual intervention, and we can automate our campaigns.

Lob allows us to convert creative into tech files, eliminating the need for additional tech-support.

Lob helps educate us on direct mail practices and how to be the best in the industry.

Lob is a good thought partner and helps us develop ideas and workflows for our camp campaigns. Review collected by and hosted on G2.com.

Bogdan  P.
BP
Technical Team Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

It's simplicity and effectiveness, as well as fairly easy to integrate with custom solutions/apps Review collected by and hosted on G2.com.

What do you dislike about Lob?

Uploading a file (manual sending of letters) is sometimes buggy and it rejects it for various trivial reasons. For example, the size is a couple of pixels smaller/larger than it has to be. Or the platform doesn't like something about the address. An easy fix would be to automatically fix those problems (uploading <> resizing) or suggesting an address that it can recognize. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

It automates direct mail (printed ads and various shipping labels) Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Lob?

I've had a great experience using Lob so far. Their customer service and account management teams are always prompt with responses. Their platform is easy to use and the updates they've made since I've started using them are well done and clearly show they listen to their customer base. Review collected by and hosted on G2.com.

What do you dislike about Lob?

In the past the reporting was more minimal but they've made a lot of improvements on that! Really the only downside is their pricing is dependent on mail prices changing but they don't determine that obviously. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Using Lob we can easily send mailers to our users as another form of marketing/communicating with them. Review collected by and hosted on G2.com.

TF
data
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

We have a time sensitive marketing segment who we need to send daily direct mail to. Lob's Salesforce integration has allowed us to completely automate this process. Having this process run in the background is very valuable! Review collected by and hosted on G2.com.

What do you dislike about Lob?

The fact that the Lob team rolls out new features so often, means that there are sometimes some "rough edges." However, once the team is notified, they resolve any issues quickly. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Automating "trigger based" direct mail segments. Review collected by and hosted on G2.com.

CY
Accounts Payable Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

The online portal is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Lob?

I wish we had the ability to pay for Lob credits directly on the portal to avoid delays for payment processing Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Not sure. Review collected by and hosted on G2.com.

SP
Director, Product Management, Servicing
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

The ability to easily track requests from "cradle to grave" within the UI/platform. Review collected by and hosted on G2.com.

What do you dislike about Lob?

We haven't had any concerns with LOB but would price/cost as one. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Helps deliver physical mail for unsuccessful email deliveries via an automated process. Review collected by and hosted on G2.com.

VT
Implementation Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Lob?

I love that it's very easy using are Salesforce program connected to LOB and with just a click, letters are mailed and our letters look seemless Review collected by and hosted on G2.com.

What do you dislike about Lob?

Maybe we would like to be notified of changes that happen. Like if our Product team uploads a new letter template, if theres a way emails can be added that get notified of that? Not sure Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Manually sending letters is a task of the past :) Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Campaign management and setup is straightforward Review collected by and hosted on G2.com.

What do you dislike about Lob?

The overall UI is not intuitive and finding things like invoicing was not easy despite creating campaigns being setup being easy Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Not having to work with manual printers which is laborious Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Lob?

Help to stood and integrate paper mail program very smoothly and at very fast pace. Review collected by and hosted on G2.com.

What do you dislike about Lob?

None at this point. Help to stood and integrate paper mail program very smoothly and at very fast pace. Review collected by and hosted on G2.com.

What problems is Lob solving and how is that benefiting you?

Helping to achieve the state compliance with need of paper mail for customers Review collected by and hosted on G2.com.