LiveRamp
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LiveRamp
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4.2 out of 5 stars
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LiveRamp Reviews & Product Details - Page 5

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LiveRamp Overview

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What is LiveRamp?

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

LiveRamp Details
Product Website
Discussions
LiveRamp Community
Languages Supported
English
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Product Description

Data Onboarding connects customer data to digital marketing applications and media platforms.

How do you position yourself against your competitors?

LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

Seller Details
Seller
LiveRamp
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,482 Twitter followers
LinkedIn® Page
www.linkedin.com
1,529 employees on LinkedIn®
Ownership
NYSE: RAMP
Description

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements.LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.

Chad E.
CE
Overview Provided by:
Chad Engel

Recent LiveRamp Reviews

Matt K.
MK
Matt K.Mid-Market (51-1000 emp.)
4.0 out of 5
"Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."
Handles data well once files are processed.
Read more
Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great opportunity to continue to learn and to connect with colleagues in the digital marketing space"
LiveRamp offers an easy to use platform to leverage data across an Omni channel landscape.
Read more
Joe L.
JL
Joe L.Mid-Market (51-1000 emp.)
4.5 out of 5
"LiveRamp Makes Data Intuitive"
LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always wil...
Read more
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108 LiveRamp Reviews

4.2 out of 5
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108 LiveRamp Reviews
4.2 out of 5
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LiveRamp Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LiveRampQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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EC
Analytics Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Contacts are very helpful and are always promptly responding and following up. It's the #1 partner for HIPAA compliant audience data integration Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Nothing yet - the team has been great at helping so far. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

We will be hypertargeting to make our campaigns more focused, efficient and effective. Review collected by and hosted on G2.com.

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Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

speakers were good, content was spot on and great for the current workplace Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

venue was simply too small. very difficult to get around and i could not get into all the sessions i wanted to because rooms were full Review collected by and hosted on G2.com.

Recommendations to others considering LiveRamp:

It is great but I believe that the key is to understand the offerings fully and what they are selling. The digital world is complex and they have a great understanding of the marketplace Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

ABM, CRM. The benefits are that we are able to message people offline through crm/ the platform Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

We're able to get data from a multitude of different providers. Usually when we want custom segments, our data providers use LR to onboard. We also usually suggest LR for our clients as an onboarder as well Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Match rates can be a lot better, sometimes we hit only 40%, which for my insurance company that is more tranditional can be very limiting Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Being able to onboard data that would otherwise stay offline and being able to do more digital campaigns is a big benefit. Review collected by and hosted on G2.com.

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Scott H.
SH
Lead - Data Activation and Integration
Marketing and Advertising
Mid-Market(51-1000 emp.)
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Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about LiveRamp?

The platform is very responsive and allows me to link great data together. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

There seems to be a bit of a walled garden in how the platform actually combines data. Review collected by and hosted on G2.com.

Recommendations to others considering LiveRamp:

Consider your data inputs Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Resolution. Customer Journeys. Attribution. Review collected by and hosted on G2.com.

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MA
Vice President
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about LiveRamp?

Liked the speaker subjects and the way each moderator kept the pace going. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

A bit. too crowded for the space. Registation was out the door. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

We are a reseller trying to find new ways to work together Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

The responsiveness to questions is quick Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

There are SO MANY questions! We're still learning. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

The main problem has been understanding exactly what LiveRamp can do for us. I've gained a bit of understanding while here today, and we've had phone calls and demos, but using data like this effectively is still very new to us. We've been a customer for a while now, trying to actually utilize the service, which we really haven't much. Review collected by and hosted on G2.com.

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SJ
Data Analyst
Mid-Market(51-1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

tons of available segments ready to use in targeting Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

My experience has been good till now, no cons Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

crm onboarding, Targeting segments Review collected by and hosted on G2.com.

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Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

This conference was great - it had a ton of information and was very well organized. Highly recommend for anyone in a variety of industries who wants to learn more about all that LiveRamp has to offer. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Registration process took a while (but speaks to the event's popularity!) Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Learning how to connect patients to medications that may benefit them Review collected by and hosted on G2.com.

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Verified User in Political Organization
AP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Live Ramp helps us develop new partnerships and takes a lot of the leg work off our team Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Some products are restrictive and there is a need to conatantly keep up with the strange rules in the political space Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Live Ramp is a constant in our space and gives us credibility and ease of access Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

TYING EXPOSURE TO CUSTOMER DATA, WHICH ENABLES US TO UNDERSTAND OMNICHANNEL VIEW AND CREATE TEST AND CONTROL TESTS WITH PUBLISHERS Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

DROP OFF CAUSED BY LOW MATCH RATES. THIS IS ESPECIALLY DIFFICULT FOR AUDIO AND VIDEO Review collected by and hosted on G2.com.

Recommendations to others considering LiveRamp:

FOCUS ON MATCH RATES, WORK ACROSS THE COMPANY SO EVERYONE UNDERSTANDS CAPABILITIES Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LIFT MEASUREMENT, FIRST PARTY MEASUREMENT, TARGETING Review collected by and hosted on G2.com.

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