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LiveRamp Reviews & Product Details - Page 3

LiveRamp Overview

What is LiveRamp?

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

LiveRamp Details
Product Website
Languages Supported
English
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Product Description

Data Onboarding connects customer data to digital marketing applications and media platforms.

How do you position yourself against your competitors?

LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.


Seller Details
Seller
LiveRamp
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,482 Twitter followers
LinkedIn® Page
www.linkedin.com
1,529 employees on LinkedIn®
Ownership
NYSE: RAMP
Description

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements.LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.


Chad E.
CE
Overview Provided by:

Recent LiveRamp Reviews

Matt K.
MK
Matt K.Mid-Market (51-1000 emp.)
4.0 out of 5
"Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."
Handles data well once files are processed.
Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great opportunity to continue to learn and to connect with colleagues in the digital marketing space"
LiveRamp offers an easy to use platform to leverage data across an Omni channel landscape.
Joe L.
JL
Joe L.Mid-Market (51-1000 emp.)
4.5 out of 5
"LiveRamp Makes Data Intuitive"
LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always wil...
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LiveRamp Media

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108 LiveRamp Reviews

4.2 out of 5
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108 LiveRamp Reviews
4.2 out of 5
108 LiveRamp Reviews
4.2 out of 5

LiveRamp Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LiveRampQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Timothy J.
TJ
Sr. Search Engine Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Straightforward setup for uploading audiences. Connections to multiple ad and analytics platforms for syncing. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It can take more time than expected for lists to sync at times and errors aren't always laid out straightforwardly without contacting support. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Storing audiences, segmenting, and syncing to ad platforms for targeting. Review collected by and hosted on G2.com.

Corey B.
CB
Digital Campaign Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

LiveRamp has a simple and intuitive UI that allows small and large teams like to easily and quickly manage audiences for personalization and media targeting. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

LiveRamp onboard training could be slightly more in-depth, however most every question you might have is in the knowledge base. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp allows financial services firms to turn proprietary data into actionable campaign analytics for website personalization and more targeted media campaigns. Review collected by and hosted on G2.com.

KS
Customer Data Analytics Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Our organization uses LiveRamp to connect to Adobe Audience Manager and directly to DSPs. It helps streamline our ad targeting and anonymize our data. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Governance can be challenging across a large organization. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp is helping us connect directly to various DSP s and target the right consumers for our marketing campaigns. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

How well established it is, and how easy it is to connect to multiple publishers. I also like the "loop" of onboarding and analytics in one space Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

How disconnected parts and functions are. It always seems like you have to buy something new to achieve something basic. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Privacy, onboarding and execution. It makes our job easy and safe. Review collected by and hosted on G2.com.

Verified User in Publishing
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Marketplace with many data providers, some with the highest quality Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Liveramps pricing sometimes are out of line Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Providing all 3p partnerships

Potentially offering clean room services Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

I like their employees, their technology, and their documentation. All of this help to facilitate a fairly streamlined experience in a do-it-yourself fashion.

That said, sometimes it takes a while to loop in their Subject Matter Expert despite them being necessary. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Dislike the fact that it can take time to get answers and looping in the right stakeholders in order to get answers more quickly. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

1. They help us with 3rd party data targeting on Linear and Streaming.

2. They help us facilitate 1P data sharing amongst our clients, unlocking more targeting strategies.

3. We'll see what other future products we capitalize on. Review collected by and hosted on G2.com.

Verified User in Restaurants
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

The team that supports us, in addition to the tool being very easy to use and navigate. I was able to find documentation easily for questions that I had. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

LiveRamp is a robust tool and it does require more resources and knowledge from the client side; it would be nice if there's a session or learning guide on best practices or business cases for us to review and consider. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

It's extremely helpful for us to better underdtand our first party data impact to our paid media for efficiency in our investment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about LiveRamp?

LiveRamp generates revenue from sources that we are not directly integrated with. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Their legal department could use some help to streamline the agreements. We have way too many on file. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

They monetize our data in places we could not reach on our own. Review collected by and hosted on G2.com.

Verified User in Online Media
EO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

helps us unlock hidden value in our offering that we can share with customers Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

initial onboarding was very bumpy. Sales team sold the product and disappeared and then told us we needed to spend more to actually get help with setup. Not good. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp helps us demonstrate how many users from our websites visit our customers's websites after discovering them first on our website Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

With technology constantly evolving, LiveRamp is essential for tracking campaigns without having to rely on cookies. It is easy to use as well. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It may take a while to learn the platform. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp is essential in tracking campaigns without cookies. More and more users are opting out of cookies, making campaigns hard to track, but LiveRamp solves that problem with RampID. Review collected by and hosted on G2.com.