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LiveRamp Reviews & Product Details

Timothy J.
TJ
Sr. Search Engine Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Straightforward setup for uploading audiences. Connections to multiple ad and analytics platforms for syncing. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It can take more time than expected for lists to sync at times and errors aren't always laid out straightforwardly without contacting support. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Storing audiences, segmenting, and syncing to ad platforms for targeting. Review collected by and hosted on G2.com.

LiveRamp Overview

What is LiveRamp?

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.

LiveRamp Details
Product Website
Languages Supported
English
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Product Description

Data Onboarding connects customer data to digital marketing applications and media platforms.

How do you position yourself against your competitors?

LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.


Seller Details
Seller
LiveRamp
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@LiveRamp
6,482 Twitter followers
LinkedIn® Page
www.linkedin.com
1,529 employees on LinkedIn®
Ownership
NYSE: RAMP
Description

LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust.LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements.LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.


Chad E.
CE
Overview Provided by:

Recent LiveRamp Reviews

Matt K.
MK
Matt K.Mid-Market (51-1000 emp.)
4.0 out of 5
"Reliable once it gets going but ramping up lists can be confusing and support is mostly transparent."
Handles data well once files are processed.
Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great opportunity to continue to learn and to connect with colleagues in the digital marketing space"
LiveRamp offers an easy to use platform to leverage data across an Omni channel landscape.
Joe L.
JL
Joe L.Mid-Market (51-1000 emp.)
4.5 out of 5
"LiveRamp Makes Data Intuitive"
LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always wil...
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LiveRamp Media

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107 out of 108 Total Reviews for LiveRamp

4.2 out of 5
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107 out of 108 Total Reviews for LiveRamp
4.2 out of 5
107 out of 108 Total Reviews for LiveRamp
4.2 out of 5

LiveRamp Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LiveRampQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Matt K.
MK
Programmatic
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about LiveRamp?

Handles data well once files are processed. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Template requirements can be very confusing. Takes a long time to get updates on processing/final output. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

CRM input for turnkey demand side platform. Review collected by and hosted on G2.com.

Joe L.
JL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

LiveRamp is an intuitive platform that makes it easy to build smart, addressable audiences for our clients. Their team is responsive and always willing to build custom audience solutions with us as well. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

I'm looking forward to LiveRamp's continued growth in developing business areas, such as convergent TV. These areas are going to become even more important in the very near future as CTV gets closer to capturing 50% of the TV viewership in the US. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp is allowing my strategy team to quickly and effectively build audiences for client campaigns with data that we trust. Review collected by and hosted on G2.com.

Joseph C.
JC
Sr. Programmatic Revenue Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

The platform is simple to navigate and has pre-built analytics tabs for quick insights and easy access to key metrics. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The platform almost always freezes and is very slow to load. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp ATS connects our site inventory with several identity solutions across digital advertising, helping us to monetize at a greater rate. Review collected by and hosted on G2.com.

Sean B.
SB
AVP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

LiveRamp usaully gets done what needs to be done and once you learn how to work with them, it begins to make sense. They have a scale that is unmatched and they know that and operate accordingly. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

It is at times extremely frustrating to work with LiveRamp because of their process breakdowns. Everything is a ticket or a different group or a different contact. There are often times when I know more about LiveRamp than the reps on the call. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Primarily identity resolution between multiple entities and data transfer Review collected by and hosted on G2.com.

JC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about LiveRamp?

I like that LiveRamp has first party onboarding services as well as a 3rd Party Data Marketplace. Liveramp is the only business I trust with sensitive first party data handling. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

I dislike that Liveramp relies on automated support agents for troubleshooting ongoing issues. I would prefer that my LiveRamp representative be more on the ball when it comes to helping resolve ongoing issues in platform. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp is solving the problem of cookies going away. First party onboarding serivces allow for anonymous IDs to be created and mapped to users omn the open web which will continue to allow marketers to reach highly targetable audiences. Review collected by and hosted on G2.com.

Megan T.
MT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

The staff was incredibly helpful and I really liked the layout. The lounge rooms were perfect for grabbing a snack during the midday meetings and relaxing afterward. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The bathrooms needed a bit more maintenance on toilet paper. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Providing valuable insights that I would not have normally known. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

LiveRamp is a great partner, equipping us to build custom audiences (job functions/seniorities at specific companies). We can then activate on these audiences across relevant ad platforms. The match rates of these audiences to platforms is improved thanks to their solution. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The audiences we build can become stale at times and need re-visiting. They also don't push to every ad platform that is desired. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Getting a relevant B2B audience created in a single place and then pushed out across ad platforms. This creates a needed consistency in who we are reaching. Review collected by and hosted on G2.com.

Jacob B.
JB
Digital Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Integration with a number of platforms and cutting edge technology to keep up with industry changes and innovation Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Only downside I could imagine is minimums and subscription pricing that prevents SMBs from benefiting Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

1 to 1 targeting of customers and prospects Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Super seamless integration into any DSP and the best, highly responsive customer service. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

The helpdesk structure can be a bit unclear but the articles are still super helpful. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

LiveRamp addresses how to use data across NA across a variety of DSPs. Review collected by and hosted on G2.com.

KW
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LiveRamp?

Ease of use and collaboration. It's a vast resource for data. Review collected by and hosted on G2.com.

What do you dislike about LiveRamp?

Controlled market, has its own bugs, and many of the same things others have shared. Review collected by and hosted on G2.com.

What problems is LiveRamp solving and how is that benefiting you?

Vast resource of data Review collected by and hosted on G2.com.