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Littledata Reviews & Product Details

Littledata Overview

What is Littledata?

Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel. Double revenue from abandoned cart flows in Klaviyo with better flow triggers Focus the ad algorithms on high-converting customers by matching Shopify revenue No more dumb ads: target full-funnel events sent via Conversions API (CAPI) Power up Google Analytics (GA4), tracking checkout steps and recurring orders Built for data experts - making it ridiculously easy to get accurate data

Littledata Details
Languages Supported
English
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Product Description

Littledata provides a seamless connection between your website, marketing channels and Google Analytics. Integrate Google AdWords and Facebook Ads for even more marketing data.


Seller Details
Year Founded
2019
HQ Location
Newbury, GB
Twitter
@littledatauk
3,414 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
Description

Littledata is a data integration and analytics vendor that specializes in connecting e-commerce platforms with advanced analytics tools. By providing seamless integration with Google Analytics and other data services, Littledata helps businesses enhance their tracking capabilities, improve data accuracy, and gain actionable insights into customer behavior. The platform is designed to simplify data management for online retailers, making it easier to optimize marketing strategies and drive growth.


Jaz F.
JF
Overview Provided by:

Recent Littledata Reviews

Tom C.
TC
Tom C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to use and very powerful tool"
Littledata makes it easy to put implement a best-in-class Google Analytics setup. I really like how easy it is to use and the additional data and i...
RG
Rogelio G.Small-Business (50 or fewer emp.)
4.5 out of 5
"this is a great tool for marketers."
littledata works well with many different ad networks, as i've found. using first-party data in platforms helps me target my audience more exactly ...
PR
prayag r.Mid-Market (51-1000 emp.)
5.0 out of 5
"Littledata for Medical Services: Supercharging Your Marketing and Analytics"
If you're a medical service provider, using the appropriate marketing and analytics tools revenue tracking. For medical care providers, this entai...
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Littledata Media

Littledata Demo - Littledata
Track more customers. Boost performance.
Littledata Demo - Accurate server-side revenue tracking
Accurate server-side revenue tracking for higher marketing ROI with Google, Meta, and Klaviyo.
Littledata Demo - Enhanced identity resolution
Enhanced identity resolution to capture more abandoned carts in Klaviyo.
Littledata Demo - Power up Google Analytics
Track full checkout steps, upsells and recurring orders.
Littledata Demo - Key conversion events
Key conversion events are tracked in real-time for peace of mind.
Littledata Demo - Activate first-party data
Activate first-party data in your marketing channels
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59 Littledata Reviews

4.7 out of 5
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59 Littledata Reviews
4.7 out of 5
59 Littledata Reviews
4.7 out of 5

Littledata Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LittledataQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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Tom C.
TC
Data & Analytics Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Littledata?

Littledata makes it easy to put implement a best-in-class Google Analytics setup. I really like how easy it is to use and the additional data and insights we get in our GA properties. We also love that they are already supporting GA4 tracking. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

It can be a little daunting to understand the full suite of tools offered by Littledata but they have a good knowledge library and resources to hand. Also their support can be a little slow at times. Review collected by and hosted on G2.com.

Recommendations to others considering Littledata:

Recommend reading through their library of blogs and support articles that clearly explain some key processes. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

Littledata fills in the blanks when it comes to Analytics. We find on Shopify that there are missing events (impressions, promotions, checkout flow etc.) when using their Analytics solution, Littledata has these things sorted as well as powerful subscription analytics. Review collected by and hosted on G2.com.

KS
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

The analytical reports of the software are very accurate, the initial configuration is quite simple and does not require cumbersome processes, the implementation as I said before is fast because the software seeks simplicity for its users, something that I value very much. The integration with Shopify is one of the best for analysis, it was what was missing to this valuable tool. It provides excellent tracking in terms of prices, events, and again I must highlight the data that are very accurate. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

The integration with Recharge is not as reliable as the one with Shopify, the tools although very easy to set up are not straightforward to understand, but the support team has been up to the shortcomings, although they are a bit slow with responses. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

It has been very useful to create promotions and provide more fluidity in payments, it has allowed a more reliable analysis system that the client likes a lot, since he feels more secure when interacting with our services. It is a tool that gives us detailed and accurate reports which are easy to analyze and interpret by our analysts, in the company it has allowed us to save a lot of time. Review collected by and hosted on G2.com.

ML
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Littledata?

It is an e-commernce platform, where it is mainly characterized by tracking and data collection for internal training to expand the porfolio of potential customers, contains and interface very easy to interpret and where you can move very easily, its integrations with Google Analytics, ReCharge increase the ability to be effective in the purchasing process by minimizing the time spent on that function and also generates detailed analusis which makes the company can make better financial decisions. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

The only thing I dislike about this tool is that does not have a system to perform a cleaning of straggler data within the platform, if the next update would add this feature would expand the effectiveness to manage financial data. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

With Littledata our e-commerce has been more effective as we have been able to provide greater benefits to our potential customers because we can collect data faster and we can achieve more profitable financial goals and we can also have control of each payment that is being made in our own company as well as in those of our customers. Review collected by and hosted on G2.com.

Tracy J.
TJ
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Littledata?

We first connect with Little Data to unmask data and in Google Analytics and it definitely helped us but then when we moved to GA4, the team has just been amazing. GA4 presents a huge learning curve and the team has been extremely hands on with us, helping create reports to help us see what is going on in our store and they have been able to trouble shoot other issues that were giving us false information and fix it. I think for this purpose, this platform has definitely helped and Cornelia especially is always willing to find ways to help and support whenever we need it. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

I don't have much to say that I don't like about Littledata but maybe the cost of adding on some of the capabilities to further leverage the platform. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

We use it to ensure that we are looking at the right data and to ensure that our data is not masked. Review collected by and hosted on G2.com.

Response from Blake Wisz of Littledata

Thank you for sharing your positive experience with Littledata and our team, especially Cornelia. We understand the importance of accurate data and are committed to providing valuable solutions for your business.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

Littledata's UI walks you through each system setup with easy to follow and up to date guides so there is little room for error in your setup to get up and running. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

Pricing can be a bit high for smaller brands/companies, however I have failed to find anything as seamless and as full-featured otherwise so the price does equal value of what you're getting. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

We use a third party software to consolidate all of our analytics from multiple platforms (Google Analytics, Facebook Ads, Klaviyo Email, Google Ads, Shopify, etc.) however some of these systems native integrations leave room for error and missing details in referral/session info, transactional data, etc. Littledata not only fills in those gaps to create a nearly perfect match between our native systems and our analytics systems, but also provides level of detail that some platforms no longer can even do natively since privacy restrictions have gone into place over the last few years. Review collected by and hosted on G2.com.

Response from Blake Wisz of Littledata

We're glad to hear that you find our UI easy to use and our setup guides helpful for a seamless experience. We strive to provide a user-friendly platform for all our customers.

KS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

Littledata's software stands out for being easy to use and implement, its features are easy to understand at all times, the marketing and information channels are guaranteed, improving without a doubt all the company's performance, the integration with Google Analytics allows a complete data analysis and detailed reports by segment. The ease with which you can track subscriptions, all sales that are made in the company is excellent even you can refund any order from the platform, the support team is competent and the installation of the application is very easy, payment statistics are complete and can be seamlessly integrated with Facebook ads. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

The prices are high for an application of this size, it is true that it meets all expectations, but I would like an adjustment in prices, the help center has little information for user care you have to contact support directly for a better understanding of the problem you face. It would be useful to have an application for mobile device would help a lot for those of us who like to work from home. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

We are a company dedicated to the development of modern and qualified websites, with the implementation of this software we have been able to improve our payment system and trade, organizing all the economic section significantly. We have achieved a modern approach in our organization obtaining important data for complementary improvements, our products are now provided with better detail improving the organization as they are o income and sales, we have also implemented in our developed web pages the options of commerce integrating with Littledata, for results never seen before. Review collected by and hosted on G2.com.

Response from Blake Wisz of Littledata

Kumar, this feedback is golden and confirms much of what our product team is working on. Thanks for taking the time!

DS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

It is the tool that is responsible for tracking social ads, marketing and sales examine the behavior that customers have related to the consumption of products to adapt quick solutions on sales increasing the profitability of the company, simplifying the work whitout the need to study the aspreadsheets that are perfomed manually as Littledata is based on modern DTC data achieving track the life cycle of each of the customers. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

The only problem I have with Littledata is that it's not for everynone in a department because it requires a lot of knowledge about marketing analysis, marketing campaings, and sales spreadsheets. They should make the platform easier to use for people who don`t have those skills. It's a great for finding new customers. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

Littledata has given us many benefits in terms of preofitability as it is focused on attracting highly qualifed customers for the consumption of our services and has also provided us with the opportunity to renew our marketing system, sales and social ads to keep our customers satifed by making them aware that we are fully updated with all the e-commerce marketing because with the integration that contains this platform with Google Analytics gives the assurance that you have an automatic tracking of events very accurate to track the behavior of product through marketing. Review collected by and hosted on G2.com.

Response from Blake Wisz of Littledata

Love this, "great for finding new customers"—as we want users like you to have access to YOUR DATA to build audiences, run ads, and identify metrics like LTV, AOV, and more from your best customers. Thanks for taking the time with the detailed review.

CM
human resources manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

this software is quite easy to use and through his we can easily track the sales and subscriptions , helps us to take smater decisions and little data helps us to supercharge the reporting and analytics apart from this it has amazing customer support responses and we can easily implement and deploy and integrate with other softwares.if you are familiar with facebook ads and google ads then its mircle for you.it has amazing UI. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

this software is amazing to analysis the data but onluy thing i like least about it was pricing otherwise i am okay with it . Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

it has solve the issuse of the analystics and it has help us to take the smart decisions moreover it has solve the issuse of the ID stripping and end thethird party cookies. Review collected by and hosted on G2.com.

PR
Owner
Hospital & Health Care
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

If you're a medical service provider, using the appropriate marketing and analytics tools revenue tracking. For medical care providers, this entails learning more about how well campaigns are performing across a range of channels in order to better spend resources. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

For certain firms, Littledata's worth may outweigh its cost, but it's important to take into account the price model and how it fits into a medical service provider's budget. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

Optimizing our marketing efforts requires we have a thorough understanding of your patients' lifetime value. Littledata's Customer Lifetime Value tracking makes it possible to pinpoint and identify high-value patients. Review collected by and hosted on G2.com.

TG
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Littledata?

this software is quite easy to implement and deploy it and we can use it, through his we can create and analysis the report and customer demographics and helps in tracking the campaigns along with it helps us in data storage and integrations.

i must have to say it customer support response is pretty quick and faster and its Dashboard is amazing because anyone can access it easily. Review collected by and hosted on G2.com.

What do you dislike about Littledata?

it has lacks during the A/B testing configuration and it price is little higher side for us. Review collected by and hosted on G2.com.

What problems is Littledata solving and how is that benefiting you?

it has solve the issuse of the tracking the campaign, now i can track multiple campaign at same time and it has also help me to store the data and integration. Review collected by and hosted on G2.com.