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Lingo Reviews & Product Details

JH
Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

I love the ease of use and clean design. Has 99% of features I need in a simple interface. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

My only real wishlist item is being able to organize multiple kits within groups or sections. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

For years I've been struggling with keeping my ever-growing Dropbox folders organized, frustrated there was no system for tagging or organizing other than folders. Once I started looking at potential solutions and fell down the DAM rabbit hole, I was astounded at some of the prices of some popular options -- especially for a small business like mine. For the perfect price point, Lingo makes it so easy to organize all my photos and brand assets without getting bogged down by a distracting interface. I love that I can easily scroll (and search!) through my assets. It's definitely increased my productivity since I don't have to waste so much time finding what I need. Review collected by and hosted on G2.com.

Lingo Overview

What is Lingo?

Stop wasting time looking for files buried in folders. Organize all your visual assets in one place with Lingo. Create and share living brand style guides, digital asset libraries and more.

Lingo Details
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Lingo Community
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Product Description

Lingo combines the power of a digital asset manager with the context of a style guide. It makes you and your team more productive. All while ensuring brand consistency.


Seller Details
Seller
Lingo
Year Founded
2016
HQ Location
Los Angeles, CA
Twitter
@lingo
934 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®

LS
Overview Provided by:

Recent Lingo Reviews

Michael M.
MM
Michael M.Mid-Market (51-1000 emp.)
5.0 out of 5
"A must have for growing design teams."
Lingo is a fantastic asset library–it handles a wide variety of file types and makes them easy to find, use and update. We also use Lingo as a livi...
Cameron K.
CK
Cameron K.Mid-Market (51-1000 emp.)
2.0 out of 5
"Lingo has potential but essential features are limited to enterprise plans, and there's no support"
Lingo overall has pretty good UI and a lot of the features one would expect from an online brand management service like this. It's intuitive to us...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Makes staying on brand simple"
I am not a detail person but I know staying on brand is critical for a business to be trustworthy and professional...cue Lingo. It makes this so si...
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Lingo Media

Lingo Demo - The Visual Home for Your Brand
Stop looking for files buried in folders. Use Lingo to easily manage and share your digital assets.
Lingo Demo - Trusted by Leading Brands
Some of the world's best-known brands use Lingo for their digital asset management needs.
Lingo Demo - Create and Share Brand Style Guides
You can easily create, manage, and share a living brand style guide in Lingo.
Lingo Demo - Easily Organize and Share Digital Assets
Use inline notes and headings to expertly organize your digital assets.
Lingo Demo - Powerful Insights
Lingo's insights will help you learn how your assets are being used.
Answer a few questions to help the Lingo community
Have you used Lingo before?
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Video Reviews

12 out of 13 Total Reviews for Lingo

4.6 out of 5
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12 out of 13 Total Reviews for Lingo
4.6 out of 5
12 out of 13 Total Reviews for Lingo
4.6 out of 5

Overall Review Sentiment for LingoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Cameron K.
CK
Marketing Communications Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

Lingo overall has pretty good UI and a lot of the features one would expect from an online brand management service like this. It's intuitive to use and easy to share both internally and externally. While the flexibility and customization is limited, it makes the learning curve much easier. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Lingo is a platform dedicated to creating online brand guidelines, among other things like asset management. However, full customization of the platform to match your brand is locked behind the enterprise plan. This decision is baffling to me, and I can't use the platform for this reason, among others. It would be extremely hypocritical to create brand guidelines, telling everyone in my organization that anything to do with the logo or the company has to have a specific font, but then all of the guidelines themselves use a default Lingo font. In order to get full font customization you have to go with their enterprise plan. I don't even need most of the features of any of the higher-tier plans, yet I'm forced to pay for them just to get the simple addition of a custom font.

Is it easy to upgrade to the enterprise tier or to see pricing? Nope, you have to contact sales. Unfortunately, and this is the second reason I would recommend folks look elsewhere, their sales team is completely comatose. They don't respond to form inquiries or the onsite chat widget, effectively making the use of an enterprise tier impossible unless you have days to wait for an answer. And when you decide you want to go a different direction and delete your account? Yup, you have to contact the Lingo team, who will respond to you in their own sweet time, if they feel like it. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Online brand management, allowing everyone to have a single source of truth for brand standards. Also allows for the organization of and easy access to all digital assets, including sales material, photography, documentation, and more. Review collected by and hosted on G2.com.

Michael M.
MM
Executive Creative Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Lingo?

Lingo is a fantastic asset library–it handles a wide variety of file types and makes them easy to find, use and update. We also use Lingo as a living design guide and DAM. The ability to interlace documentation with asset delivery makes Lingo a nimble partner in the creative process. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

I wish lingo could help us organize copy documents (largely Google doc links) along with our assets in a better way. Currently, we just link to documents with the notes feature, but this doesn't solve the problem in the long run. Review collected by and hosted on G2.com.

Recommendations to others considering Lingo:

Lingo is a flexible and powerful tool that helps designers and collaborators alike. It strips away vestigial complexity found in other DAMs and gives users the tools and information they need to create powerful on-brand content. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Lingo helps our design team stay organized, and efficient because we get more out of the design we do. Now when one designer creates a new illustration, it gets added to our illustration kit within Lingo and then the whole team can use it as well. Beyond that, the ability to deliver content along with context/documentation makes it an invaluable tool when working with different teams, agencies and stakeholders. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about Lingo?

Easy to visually browse assets and share with clients. So user-friendly compared to dropbox, google drive, etc. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Too high of a price jump to get enterprise-level features, like profile customization and unique URLs. Our use case is as an advertising agency, and we create toolkits for different clients. Unfortunately, if you want to brand each toolkit differently and set up custom URLs, you need to set up a separate account and subscription for each toolkit. We get around this with one subscription and creating a toolkit for each client, but we can't brand each one or add a custom URL. I was glad to work with our account rep to enable password protection on the 2nd to highest price plan, which is usually only available for enterprise users. Also, some file types (e.g., audio) are not currently supported. Lastly, there's no way to see how close we are to bumping up against our allotment of cloud storage. Review collected by and hosted on G2.com.

Recommendations to others considering Lingo:

This is by far the most affordable, easy-to-use, and customizable tool for this purpose. Highly recommend it. It's been extremely valuable to our projects. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

I work for a marketing agency where we frequently run community mobilization campaigns. We're creating a variety of assets that need to be shared and used by individuals from various organizations. We need a hub where they can browse download assets available from the campaign in various file types (logos, videos, print collateral, radio spots, fonts, etc.) We also needed the ability to link to the toolkit from a public website while password protecting it so only intended people can access it. Lingo worked with us to enable the features we needed to make this work. It's been so nice to be able to update the Lingo site with content and make it easy for clients and partners to find what they're looking for, whether it's through easy-to-browse navigation or search. Review collected by and hosted on G2.com.

Verified User in Design
AD
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

I love the customer service and support we receive when asking about a new feature request, or if we have questions about the product. I love that our approved assets can be downloaded at the appropriate size, depending on the use case. The Lingo team was very helpful when setting up the download presets out team needed. For quick, easy access to photography, brand assets, video, etc. Lingo is the place to go. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Lingo is constantly expanding their offerings and we really appreciate the transparency about what's coming down the line. I'd love to see more customization around grouping and geolocation. Our photography is organized based on certain sections of our forests. It would be great if we could add geolocation as a tag to see the origin of the photography. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Lingo allows us to be self-serve. The UI is approachable, and it saves the creative team a lot of work by not having to pull assets for growth, PR, or marketing team members for every project. Review collected by and hosted on G2.com.

whitney h.
WH
Creative Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

Lingo is the easiest software we have ever onboarded. It is intuitive for any user and I find myself constantly wondering where we can include Lingo in other processes. Our asset library expands and evolves based on the features this software continues to offer, and it is exciting to see how it has and can directly affect how we build our brand.

Anyone looking for a DAM- stop... This is what you want.

Added bonus, the Lingo team is fantastic at communicating. They are always eager to help and happy when responding to questions or requests, and they continue to improve the tool based on direct feedback from its users. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Nothing negative to say about this software. Only I wish I had found it sooner! Review collected by and hosted on G2.com.

Recommendations to others considering Lingo:

Lingo allows you to roll out the latest versions of your guidelines so that users are working from the most up-to-date information and not a PDF from 2012 that was found on some server. Do your graphic designers spend a lot of admin time responding to logo requests? Lingo allows a user to download the file type they need so your team can get back to designing. Need a vendor to know your guidelines? Don't waste time having a call about how to use your brand. Send the guidelines through Lingo and include a direct contact if they have any questions. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Giving team members direct access to brand assets for a project, including important instructions. Especially for remote teams, this allows everyone to have the latest information with all the files in one place. No longer searching through subfolders. Lingo is a visual branding tool and the search feature allows users to find any asset that might be related to the project they are working on. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Lingo?

I am not a detail person but I know staying on brand is critical for a business to be trustworthy and professional...cue Lingo. It makes this so simple. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Literally nothing - it's the easiest software to use to access our branding suite/colors/etc. We love it and I used it daily. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Staying on brand and being able to access logos, photos, and brand colors with ease for our marketing needs. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

As a public school district, we were able to build a complete package of assets for all of our staff and community groups to access. It has allowed us to be consistent in our messaging as well as have instant and secure access to everything in one place. What's even better is the ease of use of this product for all user levels. We frequently get compliments on how helpful this product is from our users. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Early on, we were struggling to house videos on the platform - yet the amazing Lingo team created a way to do just that! We now have all of our needs met with this product. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Before we had Lingo to house all of our assets, we were constantly fielding calls and emails from folks needing access to branding materials. We also needed a secure way to share these assets. The platform and its ease of use by our staff have significantly saved our PR team a significant amount of time.

Additionally, we have been able to create niche media kits for our different audiences that meet their specific needs - therefore providing exactly what they need without searching through folders of content.

Another way we have used this service is to create media kits for when working with the press -we simply send a link and they have access to a curated package of assets. No more issues sending bulky files through email!

We also have all of our staff headshot photos along with their contact information stored on our Lingo kit - As our district grows, it's an excellent way for our staff to put faces to names and have instant access to employee resources. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Lingo?

Lingo App is super easy to use and has many features that make it easy to co-work with a spread team across many states! It has also been a fabulous way for our team to organize our thoughts and get input as we have started to build out of marketing packet and brand this last year. It is a great choice for small or medium-sized companies. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

This definitely doesn't have all of the features of a heavier, more enterprise-grade tool. If you require more features, you will probably want to go with something that is made for bigger businesses. However, if you are a smaller team within a larger company, this could still work well for you! Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Despite the many repositories that exist online, having the up-to-date, company approved digital assets that are easily accessible by the whole team is a problem that many businesses still need to solve, including our own. Lingo does just that! Review collected by and hosted on G2.com.

Hugo F.
HF
Senior Product Designer
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

Lingo helped us manage our Brand Kit and share all assets with 10,000+ people in our company.

The Lingo team is very responsive on Slack and always happy to help you with your questions or requests. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Nothing negative to say. Lingo has the perfect features for all our needs. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

At this moment we can easily manage and share all our branding assets in just one place. Lingo helped us to stop managing multiple versions of these assets in several cloud services. Review collected by and hosted on G2.com.

Eli B.
EB
COO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Lingo?

It is wildly easy to set up, use, and share. Unlike any other tool I've onboarded, this required zero training for my team. Review collected by and hosted on G2.com.

What do you dislike about Lingo?

Nothing. For a small to medium-sized business, it has the perfect feature set. Review collected by and hosted on G2.com.

What problems is Lingo solving and how is that benefiting you?

Problems we were looking to solve: can't find assets easily, have to create different asset folders for each 3rd party partner, wild disorganization

Benefits realized: simple, intuitive, asset management. That means no one has asked "where is xyz image" - that is amazing. Review collected by and hosted on G2.com.