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LeanData Reviews & Product Details

Simos P.
SP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Audit logs view :)

Is very helpfull the way Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Not a lot of things on Bookit flow :) :) Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

The lean data matching and routing of course Review collected by and hosted on G2.com.

LeanData Overview

What is LeanData?

Join the growth leaders seeing a 30% increase in lead conversion rates, a 99% reduction in routing update times, and consistently sending the right lead to the right person at the right time. LeanData is the gold standard in modern revenue orchestration and an essential element of the modern RevTech Stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences. LeanData Revenue Orchestration simplifies your buyer journeys and delivers world-class customer experiences to accelerate time to revenue by: ● Routing - Visualize and immediately activate plays with no-code, drag-and-drop lead routing ● Matching - no-code smart algorithms deliver 95% lead-to-account matching accuracy ● Engagement - Provide revenue teams with accurate data at the right time ● BookIt - Instantly qualify, assign, and schedule the right meetings with the right people, every time. ● Integrations - With drag-and-drop simplicity, you can connect the right data to the right sellers – across platforms – at exactly the right time.

LeanData Details
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Product Description

LeanData helps companies make the most of their demand through lead to account matching and intelligent lead routing.

How do you position yourself against your competitors?

Free your RevTech stack, don’t freeze it. LeanData empowers revenue teams to escape Revenue Orchestration breakdowns that lead to dead capacity, friction, and poor prospect experiences that slow growth. Flexible, easy, drag-and-drop workflows, automate friction-free processes and handoffs between people and tools, both within Salesforce and across your third-party applications. Today’s growth leaders are freeing their RevTech stacks with LeanData’s unique, node-level integrations that let them add or swap third-party applications like Outreach, Clearbit, 6sense, Sendoso, and UserGems with drag-and-drop simplicity.


Seller Details
Company Website
Year Founded
2012
HQ Location
Santa Clara, CA
Twitter
@LeanData
4,143 Twitter followers
LinkedIn® Page
www.linkedin.com
199 employees on LinkedIn®
Description

LeanData, Inc. is a technology company that specializes in lead management and routing solutions for B2B organizations. Their platform focuses on streamlining the process of matching leads to the appropriate sales representatives, enhancing the efficiency of sales operations. LeanData offers tools for lead-to-account matching, attribution, and analytics, enabling businesses to optimize their sales strategies and improve conversion rates. For more information, visit their website at https://leandata.com.


Anthony A.
AA
Overview Provided by:

Recent LeanData Reviews

Tyler W.
TW
Tyler W.Enterprise (> 1000 emp.)
5.0 out of 5
"Profound impact on GTM efficiency"
Managing very complicated routing scenarios with ease and simplicity
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Intuitive and easy to understand UI with plenty of great features"
From a Salesforce Admin's perspective, the drag/drop routers are very similar to Flow. The graphs allow you to build complex automation with plenty...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Best routing platform there is"
The ease of implementation was amazing. Always felt fully supported throughout the whole process. I use LeanData daily and have been very impress...
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LeanData Media

LeanData Demo - Matching
LeanData’s lead management expertise helps you effectively connect leads to accounts within your company’s database. Our top-notch fuzzy matching algorithm is designed to look beneath the surface and match your leads based on multiple fields beyond basic email domains.
LeanData Demo - Lead Matching & Routing Graph
An overview of LeanData's Lead Matching and Routing Flowbuilder. Visualize and activate plays with no-code, drag-and-drop automation. Rewire processes at will to absorb strategy shifts, reorgs, and territory changes in moments—not months.
LeanData Demo - Round Robin
LeanData allows companies to set up multiple, robust round robins to support all complex routing rules for leads, contacts, accounts, and opportunities.
LeanData Demo - ABM Campaign Member Routing
In LeanData Routing, the Hold Until Enrichment node allows the Operations team to selectively — when they want, and only when deemed necessary — enrich Leads and Contacts using any data enrichment vendor that populates fields in Salesforce, including Clearbit, Cognism, SalesIntel, ZoomInfo and ot...
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Video Reviews

931 out of 932 Total Reviews for LeanData

4.6 out of 5
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931 out of 932 Total Reviews for LeanData
4.6 out of 5
931 out of 932 Total Reviews for LeanData
4.6 out of 5

LeanData Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for LeanDataQuestion

Time to Implement
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<6 months
48+ months
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Daniella W.
DW
Marketing Operations Coordinator
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Stevanie at LeanData! I reached out for help in understanding our existing setup (as it's something I inherited) and she was SO helpful. She came to our call having already reviewed our flows and provided many great improvement recommendations.

LeanData allows us to automate SO many processes. To name a few: converting leads to contacts, checking for dupes when new leads are generated, creating records to match new leads generated (after checking to see if account already exists in SF), automatically populating opportunities when specific trigger criteria is met... and we're just getting started.

Random fun fact: I love that you can customer label and COLOR nodes in your flows. The color coding is a great visual aid when making changes to logic; additionally, the customer node labeling gives you the ability to easliy decipher audit logs to see what paths records took in your flows. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

It is odd that you can only have ONE flow active per record type. Although I did learn that you can have various entry points and "islands" of actions. 🤷🏻‍♀️ Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Automated data hygeine. Review collected by and hosted on G2.com.

Verified User in Facilities Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

From a Salesforce Admin's perspective, the drag/drop routers are very similar to Flow. The graphs allow you to build complex automation with plenty of if/then variables to ensure leads or contacts are routed to the right people at the right time. Easy to build, but leaves plenty of room to expand as your usecase demands.

I've implemented the tool twice in the last 6yrs; the increased functionality between those periods is night and day. Plenty of knowledge articles, and their Admin exam reinforces the core functionality very well. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Like any automation, it's up to the stakeholder and admin to review and maintain. The graphs allow for lots of flexibility, but a 'debug' mode would be a huge help to see how a record runs through the current state in real time, allowing you to inutitively see successes/failures - not just rely on the routing insights to see a cumulitive view of records. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Data cleanliness through duplicate alerts/merging - using LeanData's mix of fuzzy and fine paremters provides us with confidence that records are sent through the correct Industry lines to our round robin pools in in a timely manner Review collected by and hosted on G2.com.

Response from Katie Dunlop of LeanData

Hi there!

Thanks so much for taking the time to leave a review! We’re so glad to hear that LeanData is solving for your complex routing needs. We recently released a powerful feature called Routing Preview which allows you to pull in and edit test records directly within the Graph Editor to preview their outcomes. It should make real-time debugging easier! Please don't hesitate to reach out to your Customer Success Manager to schedule time to connect if you'd like a walkthrough.

Thank you,

Katie Dunlop

Customer Marketing Manager

See how LeanData improved
Open Discussions in LeanData
Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

The ease of implementation was amazing. Always felt fully supported throughout the whole process. I use LeanData daily and have been very impressed with the continuous number of new features which opens the doors for process improvements - all boiling down to the best speed to lead times possible.

Setting up/editing the routers in the platform is also extremely easy, love the visual aspect of it in comparison to other competitors. Lastly, the number of integrations LeanData has ensures you can integrate routing functions with a variety of tech stack tools (Ex. MS Teams, Slack, Outreach, Groove, etc.) Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Occasionally when editing the router, an error message will pop up after a while that prevents me from saving any of my edit progress. I am then ultimately forced to close and reopen the graph which then defaults to the point of the most recent save. Super frustrating to have to re-do any edits that were unsaved.

Easy workaround for this is to save your graph while editing every 5-10min. While this issue is not frequent, it is unpredictable in terms of when it will happen. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

- Streamlined routing flows which improve speed to lead times with the ability to auto enroll contacts into Flows/Sequences; reducing manual work for our SDR's.

- Ease of use, ability to make large edits to our routing structure in record time. Review collected by and hosted on G2.com.

Grace E.
GE
Director of Revenue Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

I've worked with a few different routing tools and LeanData is has been been the strongest tool I've had the opportunity to use. I have had the opportunity to both implement LeanData and migrate from another routing tool, and I have also inherited existing LeanData flows created by another user. I like the visualization of the platform - my mind works best when I can actually see the workflow. The number of nodes is expansive and the way it's able to reference multiple object relationships is fantastic.

I appreciate that the LD product team is constantly working to improve both the tools functionality and the user experience. The recent release of snippets and being able to retrigger routing through the routing log instead of having to run a one-time router through the scheduler is a big efficiency for my team. They've made a lot of changes over the last few years and I find an impactful improvement in most of their releases. Territory routing is pretty easy to understand as are setting up round robin pools.

My team and I are in the tool daily. Routing is a living, breathing model, regardless of the solution you use, and the audit log makes it very easy to understand why a record did or didn't route the way it did.

I've been through a few LD integrations. I have had different experiences, but overall I find that the PM assigned to the project does a good job at keeping the project on track. The LD team will help build your model if that's what you prefer and they do help with testing as well.

I've also had different experiences with LD support but for the most part they are quick to resolve the issue. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

This isn't LeanData specific, but routing can get overcomplicated pretty easily, and sometimes following the complexities within the flow can be difficult. I do wish that there was an easier way to compartmentalize more complex sections of our router. Currently you can only have one live flow. I'd like it if I could break out different parts of our flow into different graphs and request those graphs through a parent graph instead of having everything live on a similar graph.

I do wish there was a way to organize the content within the different sections, for example if we were able to create folders and archive older routing models instead of having them all displayed in one area.

None of my wish list items impact the tools functionality. I have no qualms with the functionality of the router itself.

In transparency, there was once a bug within the tool that incorrectly merged 900 records within our Salesforce. The data isn't backed up in a server, so pulling the records apart was very difficult, if not impossible for some records. This was a one-off but it did happen. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

We use LeanData for lead to account matching and contact routing. We utilize round robin pools, user schedules, territory routing, pool capping, and pool weighting. We also use the Teams integration for user notifications. It is our only routing tool. Review collected by and hosted on G2.com.

Gwen S.
GS
Head of Global Business Development
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

Ease of use for SDR/BDR leadership

ability to set up pools, capacity, re routing, vacation coverage, flexibility on holidays and work days

If you have any sort of complication for ICP, products, size, regions etc makes it a breeze

very smart matching when end user doesn't provide corporate email or to help with parent child acconts across regions

Implemnted at one company and used at two

Would HIGHLY recommend to anyone who needs help to scale routing

Integeration with slack is critical for not only employee workflow but audits, leadership insight and cross functional collaboration Review collected by and hosted on G2.com.

What do you dislike about LeanData?

More 1:1 time with CSM but understand that is dependant on organization size Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Challenging routing based on named account strucutre and then compare against industry and size

Ability to navigate a 4 day work week

Ensure quick follow up with options to re route leads that are not worked

Communicate with cross functional teams real time on lead quality Review collected by and hosted on G2.com.

Astha S.
AS
Market Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about LeanData?

i have been trained on lean just 2 months back so far my experince with lean data has been amazing. It changed my life for better , now i do not struggle with lead routing. Manual task of converting leads to contacts and checking duplicates was killing alot of my work time. Thank you Leandata for easing my job. I love vacation option for lead routing when any sales rep is away on vacation. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

So far i have not encounterd anything wrong with leandata. It is amazing and has eased my job alot. There is noting so far i dislike about leandata. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Major problem it is solving saving alot my work time and saving me from alot of manual labour. It is amazing for checking duplicates and best for lead routing. Review collected by and hosted on G2.com.

Adam W.
AW
Director of Lifecycle and Demand
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

I love how incredibility flexible and adaptable the tool is. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

I wish there was an easier way to test it without loading it fully into production and testing with real accounts, leads, and contacts. There's an option to install it into a sandbox, but that's not available for all plans. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

We use Accounts and Contacts exclusively and as we try to expand our database of known prospect accounts and contacts within each account the data hygiene is getting extremely complicated. As we pull in new contacts and accounts from various data sources and tools, as well as try to use Salesforce as our source of truth, LeanData is instrumental in pulling it off without a huge number of headaches and waaaay too many Marketing Ops and Sales Ops hours. Review collected by and hosted on G2.com.

Response from Katie Dunlop of LeanData

Hi Adam,

Thank you for taking the time to leave us a review! We've recently released a feature known as Routing Preview which allows you to create and edit test records directly within the Graph Editor, all in one seamless experience. This feature will let you preview routing outcomes before going live or actioning on real records -- hopefully just what you're looking for! If you have any questions about this feature or how to use it, please don't hesitate to reach out to customersuccessteam@leandata.com for help.

Best,

Katie

See how LeanData improved
Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about LeanData?

Very well laid out with options and settings where I would expect to find them.

Decipitevely powerful.

Fast and reliable; I have not encountered any issues while using it and it is used frequently. It is so relaible that there has been no need for me to contact Customer Support yet.

Not only is it easy to set up and beging builiding but it integrates with the main objects seemlessly.

Excellent analytic and debug tools. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

I wish the flow builder menus were click to open rather than a hover. But this is a minor quible. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

Primarilly Lead Routing to various Sales teams with smaller graps dedicated to Account, Contact and Opportunity matching. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

The improvement that LeanData provided to us as an organization via it's matching logic in terms of both the list match analyzer, and the overall routing is just incredible. It helped us clean up our data to ensure contacts matched the correct accounts all the while lessening our overall lead handling turn around time. No leads are getting left on the table, our database is cleaner and with the list analyzer... Our pre-show trade show preparation has been streamlined almost overnight. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

The only issues I've had with LD is that there are really no direct integrations with HR software to ensure PTO can match up, thus the routing of records is paused while employess are not in office. Additionally, I would like to see some more flexibility with Account and opportunity graphs being able to read other Salesforce objects. I think those graphs are great, but I often have to built routing in all three graphs (contact/account and opportunity) for Customer Success type routing thus it makes it quite a bit to manage. Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

It's solving our previous lack of lead routing & matching. It's driven us to have a cleaner database, thus being able to execute sales initatives more effectively. Review collected by and hosted on G2.com.

Response from Ashley Ward of LeanData

Hello,

Thanks so much for taking the time to share your feedback! LeanData currently integrates with BambooHR, but if you work with a different system please share that with productteam@leandata.com and/or directly with your Customer Success Manager so we can evaluate additional integrations.

We understand that it can be a lot to manage different graphs for different objects. There are some ways that LeanData can reference or take action on related objects from a different object’s graph, so please share with your CSM to see if there are ways we can simplify things for you.

Thank you!

Ashley Ward

Sr. Director, Customer Marketing

Adele M.
AM
Senior Marketing Technology Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about LeanData?

LeanData matching & routing tools are extremely user friendly, with a fantastic layout which enables easy troubleshooting and udpating.

Their onboarding process was supported & guided, and ensured we got the most out of our implementation in the quickest time possible.

The ability to integrate the rest of our Stack to optimise the lead flow proecss has been really benefical to us - with Slack bringing immediate benefit.

The Customer Support function is the shining light though - they are fast, clear communicators who will guide you to a fix quickly or escalate to the responsive Engineering team. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

I am struggling to find anything I dislike about LeanData as they have always brought out new developments / features for anything we found to be 'missing' Review collected by and hosted on G2.com.

What problems is LeanData solving and how is that benefiting you?

LeanData handles all of our Lead & Contact Routing, alongside the matching piece we were missing.

This enables us to achieve a cleaner database, where we are maintaining Accounts for prospecting - alongside getting our hot marketing qualified records to the right person in the quickest time. Review collected by and hosted on G2.com.