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168 Kissmetrics Reviews
Overall Review Sentiment for Kissmetrics
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The best thing about KissMetrics recently, is that the company appears to be listening to the users, and including more of the features that we have been asking for. The new people view, populations, and activity view are all great features. Review collected by and hosted on G2.com.
The way that properties are handled is not something that I am super happy about. I am forced to ask questions in an awkward way to try to get the data I am looking for, and I cannot ask a question like "what are all the values for property:{name} that have ever been fired for this group.
The power reports are too hard to use, so I just don't, but I feel like I am missing out.
The webcasts more often then not, do not go into the specific detail that I would like to see. I would love to have more webcasts that show exactly, step by step through the system, ways to set up or look at users that are valuable. Most are just too high level. Review collected by and hosted on G2.com.
Contribution to customer acquistion gradually increasing since it's integration.
Mapping customer acquisition volumes with customer acquistion cost Review collected by and hosted on G2.com.
ABV of customers acquired through SKU6 is significantly lower than those acquired through other deltas
Frequency fluctuates rapidly Review collected by and hosted on G2.com.
The best thing about Kissmetrics is the combination of power and flexibility that it provides. Once you figure out how to set up and run reports, you can get valuable insight into all kinds of actions that take place on your site and track important conversion data. There are other tools that do this, but none that work quite the way Kissmetrics does (at least not that I'm aware of).
Overall, the best thing about Kissmetrics is that it allows to do data-driven marketing better, and we simply have not seen another tool that could be a one-to-one replacement for it on the market. Review collected by and hosted on G2.com.
It's not particularly intuitive and the learning curve is steep. You'll need to spend some time learning how to use it in order to get real value from it. The UI isn't particularly easy to get around either, and there are some other small quality-of-life improvements that could be made that aren't in the product right now. The ability to email data exports to more than one user account, for example, would be a major convenience. Review collected by and hosted on G2.com.
All the report types and the great support provided by their team. Review collected by and hosted on G2.com.
The reports that cant be automatized to be sent automatically via emails. Review collected by and hosted on G2.com.
The simplicity of sending our engagement metrics to KM via their API and not having to worry about hosting that data ourselves is very nice for a small company like ours. We have looked into more advanced systems and the work to get to a place of hosting our own data is quite daunting. This is a perfect quick solution for us at this point in time. Review collected by and hosted on G2.com.
The user interface is completely unintuitive. The UI is outdated and every task is so manual it is painful. Several reports that we run are based on time and this interface requires you to update each individual query with a date picker manually. It is absolutely miserable to use. This takes us several hours when it could be auto populated, or at the very least allow for batch date updates. The integrations with other platforms is limited. Because of this we do not have the ability to attribute acquisition to marketing campaigns. Review collected by and hosted on G2.com.
I prefer Kissmetrics over Google Analytics for web attribution and user-level analytics. All of my PPC performance reports use Kissmetrics data. The user interface allows for very quick insights into users, campaigns, etc. The a/b testing tool is also a great add-on. The URL API tool is probably my favorite feature, as it allows marketers to spin up new events and properties in minutes, without having to engage the engineering team. Review collected by and hosted on G2.com.
Data visualization and reporting inside the tool can be limited at times and I often find myself exporting raw data to transform/pivot in a spreadsheet. Kissmetrics also struggles with app-based attribution/analytics. Review collected by and hosted on G2.com.
Nothing. It did not work the way they said it would and they were very unprofessional in their communication with us. Review collected by and hosted on G2.com.
The contact, with Ryan in particular was a complete mess. The contracts were very deceiving and they did very little to understand where we were coming from or what we wanted. Not only a complete waste of money but some of their tactics bordered on scam behavior. Would never recommend this to anyone as there are several other companies who can do this with more honest and favorable terms. They clearly just wanted to charge money regardless of what their product did or did not do. It was an utter disgrace the way they charged us and continued to charge us despite us requesting a cancelling over and over again. Greedy and dishonest service. Review collected by and hosted on G2.com.
The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions. Review collected by and hosted on G2.com.
The reports can be very slow sometimes. It seems to have gotten better since the product switched owners. I wish the data exports happened automatically instead of going to your email. Review collected by and hosted on G2.com.
People Reports provide great insights. The API seems to work well the little we’ve used it for querying reports Review collected by and hosted on G2.com.
Doesn’t seem to be well maintained - seemingly simple bugs on the website (typically just UI problems) seem to perpetuate for a while. Review collected by and hosted on G2.com.
