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Foundry Intent
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Foundry Intent
By Foundry
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4.3 out of 5 stars
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Foundry Intent Reviews & Product Details

Editadmin
DM
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Foundry Intent?

The IP unmasking technology displays the companies in a clean format limiting the amount of manual work that an analyst would need to do. Also, the custom dimensions available in the KickFire to Google integration allow for a deep dive of the data by not only analyzing the companies engaged, but the headquarters of the company, the revenue, employee size, etc. Through utilizing KickFire we are also able to enrich our data for both internal use cases and client marketing programs. Before KickFire we could never speak to what our audience was consuming and the company reach on our websites, but after using KickFire we have a way to share these insights easily with our sales team and target the correct audience. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There is no way to see how many people at a specific company have been identified. If there was a way to show that 2 people from a specific company viewed certain content vs 10 people from that company that would help to understand the volume of the audience that can be reached. Also, the pricing is a little steep if we were to add this to all of our sites. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Before KickFire we were making assumptions about our website audience and what these people were engaging in on our websites. Now, with KickFire we are able to accurately identify companies that are engaging in content, understand what specific pieces of content they are engaging with, how many pieces of content are being consumed, etc. Having this information at our fingertips allows for a deep dive into ABM targeting as well as contextual interest. We are taking these insights and utilizing them for both internal use cases as well as to enrich client campaigns. KickFire also helps with programs that are generating awareness and do not have a specific ABM list to market against. By identifying the companies that have engaged in the program, we are able to build our own list to use for targeting. Lastly, we are utilizing KickFire's tool "MyApi" and this allows our data to be process in real time through uploading a list of domains and seeing which of these companies are on the clients ABM list. The manual work is no longer, now that we are using KickFire! Review collected by and hosted on G2.com.

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Foundry Intent Overview

Editedit
What is Foundry Intent?

Foundry Intent combines KickFire's first-party intent data, third-party intent from LeadSift, and Foundry's proprietary publishing and events network to help B2B sales and marketing teams identify which accounts are in-market and take immediate action with intent-driven campaigns. • Intent-based ad targeting -- Reach your most relevant audiences across their buying journeys with Foundry Ads programs. Tailor and optimize your advertising efforts, so every marketing dollar goes further. • Intent-based leads -- Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion. To learn more about Foundry, visit foundryco.com/our-solutions/intent-data/. Note: Many reviews are for KickFire and LeadSift products, which are now built into Foundry Intent.

Foundry Intent Details
Discussions
Foundry Intent Community
Languages Supported
English
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Product Description

Foundry Intent is a robust all-in-one platform that helps B2B sales and marketing teams identify which accounts are in-market and who is showing intent to buy at the contact level

How do you position yourself against your competitors?

At Foundry, we look at intent differently, because buying doesn’t happen in one place. Most other vendors are only showing you intent signals from one place, like reading content. Foundry Intent is looking for buying signals on your website, the public web, our owned-and-operated networks, and beyond for a more comprehensive view of who’s in-market and how.

Seller Details
Seller
Foundry
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Twitter
@foundryidg
14,021 Twitter followers
LinkedIn® Page
www.linkedin.com
963 employees on LinkedIn®
Description

Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization and automation play a role in what we do, but connections and trusted relationships are vital. We derive fully-consented data from our ecosystem of global editorial brands, awards, and events, and use it to power our media, demand generation and martech solutions making them among the most effective in the market. We’re passionate about the fact that tech can be a force for good. Leveraged wisely, it can have a hugely positive influence, and to this end we’re driving progress globally in a number of areas, including diversity and inclusion, tech accessibility and women in leadership, both at our company and through our channels.

Angela H.
AH
Overview Provided by:
Angela Hawker
Marketing Manager at Foundry

Recent Foundry Intent Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"I had very much enjoyed Foundry Intent"
I like the features that it offers. I also like the ease of use in implementating the solution. Customer support has been excellent.
Read more
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Easy to Use"
Easy to track intent activity, was able to pull actionable data and filter easily
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Good service"
Customer management is amazing. They are always there to help,
Read more
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2 people requested security information

Foundry Intent Media

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143 out of 144 Total Reviews for Foundry Intent

4.3 out of 5
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143 out of 144 Total Reviews for Foundry Intent
4.3 out of 5
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4.3 out of 5
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Foundry Intent Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for Foundry IntentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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Verified User in Computer & Network Security
UC
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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What do you like best about Foundry Intent?

I like the features that it offers. I also like the ease of use in implementating the solution. Customer support has been excellent. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I have found some integrations to be of issue. Other than that it has mostly great! Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Helping to solve the complex issues we face in our industry Review collected by and hosted on G2.com.

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Verified User in Human Resources
UH
Enterprise(> 1000 emp.)
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Review source: G2 invite
What do you like best about Foundry Intent?

Easy to track intent activity, was able to pull actionable data and filter easily Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

No major concerns, I found it easy to use Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Foundry Intent has been another great avenue for us to find leads and identify decision makers Review collected by and hosted on G2.com.

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Sairam K.
SK
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Foundry Intent?

- Very intuitive UI

- Great for finding lead info

- As someone working in sales, using this is a part of my daily work.

- Helps me identify companies with intent to buy. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

- More regular software updates would be nice to keep the tool bug-free.

- Although the UI is easy to use, it could use a makeover to make it a bit more modern and on par with the industry standard. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

I work in bringing in new businesses for my company. My role includes prospecting and doing cold reachouts. A tool like Foundry Intent makes this easier, by providing me with contact details, buyer intent, and the option to export the data into my CRM. It takes away a big chunk of manual work that I would have to do otherwise. Review collected by and hosted on G2.com.

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Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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What do you like best about Foundry Intent?

Customer management is amazing. They are always there to help, Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I don't have any bad comment about Foundry Intent. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

B2B insights data they provide. I haven't seen anything better in the market. Review collected by and hosted on G2.com.

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Saif Ali P.
SP
Sr. Business Development and Strategic Partnership
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
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(Original )Information
What do you like best about Foundry Intent?

I think it is very helpful in solving problem for business and sales as it is complicated to get leads and foundry is the in this scenario. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

I think it's functioning cloud be much better in terms of interface and ux ui. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

It is benefiting me by proving right details of my leads and it helps me to configure contacts and emails on it' platform. Review collected by and hosted on G2.com.

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Rathna P.
RP
Customer success Specialist
Enterprise(> 1000 emp.)
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What do you like best about Foundry Intent?

Foundry intent is so good that there can be no other replacement for the tool which which is almost like a deliverer which shows my customers intent which helps me as a a csm to find the pain point and retain the customer . Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Sometimes it is not accurate to the fullest extent Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Foundry intent helps in judging my customers intent and contacting them readily before they switch to another product. Review collected by and hosted on G2.com.

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Atmaj S.
AS
Key Account Associate
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry Intent?

The lead visualization part of Foundry Connect has my heart. The way FI helps in identifying Qualified leads is another important use case for me. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

There are not much things I dislike as it serves the purpose but I feel regular software updates can improve user experience. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Identifying Qualified leads out of a huge dataset is a herculian task. FI solves that for me. I'm able to understand which are easy targets to hit thereby saving time & improving productivity. Review collected by and hosted on G2.com.

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Vikneshwar A.
VA
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Foundry Intent?

Like the ABM dashboard much as it is helping in providing insights to buyer and good foresight Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Intent signal may not be correct every time. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Lead generation has been a biggest problem till now. With the help of Foundry intent we can easily use the intent data to get better insights and leads. Review collected by and hosted on G2.com.

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Bala V.
BV
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry Intent?

It is helping me find good quality leads for the business, and mostly it is making it so easy. Helping us to build a good pipe. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Mainly the User Interface could be better for the cloud. Feels a bit laggy sometimes but going well. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Foundry mainly helps in finding data about the leads and their Review collected by and hosted on G2.com.

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MH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Foundry Intent?

It shows clear cut information about the sales intents of different customers. Review collected by and hosted on G2.com.

What do you dislike about Foundry Intent?

Nothing as of now as per my usage everything seems good. Review collected by and hosted on G2.com.

What problems is Foundry Intent solving and how is that benefiting you?

Foundry intent is giving leads as to whom to Target in regards to sales and provides the highest search of a product. Review collected by and hosted on G2.com.

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Foundry Intent