Keyplay Pros and Cons

Keyplay listens for most of the key signals that are critical for us to identify our ICP. It has proven to be instrumental in both list building and prioritizing accounts. It's simple to setup and navigate, and it's custom scoring allowed us to A/B test different models. Review collected by and hosted on G2.com.

Integrations are not incredibly robust, depending on your specific tooling needs. But they have continued to invest in them and the new SFDC integration is more than sufficient. Review collected by and hosted on G2.com.

- Dozens of account signals not on LinkedIn - better categorization (SaaS company > Category > Sub-Category) , profile signals (like funding), relevance signals (e.g. PLG, traffic rank), stack signals (technographics), and org signals (hiring specific-roles)

- Custom signals - Keyplay will make custom signals that matter to your business (e.g. for PartnerStack, they made partner program signals based on the programs listed on our audiences' websites.)

- Account scoring - Back-tested against our own sales and customer performance data to ensure it works. Review collected by and hosted on G2.com.

- Not all of their data is available in-app - to access some data, you need to download a CSV and get it there.

- Not much else - contact data would be nice (but would come at a cost). More customers on Keyplay would likely mean more signals, which I'm looking forward to. Review collected by and hosted on G2.com.

Keyplay has helped us streamline our ICP research process by making it easy & efficient to build targeted account lists. Before Keyplay, we would spend hours combing through LinkedIn trying to find buyer signals for our prospects. Now we can find this data immediately by simply importing in our target accounts lists.

It's also very intuitive and easy to use, so not much ramp up time needed to get comforatable with the UI.

As for the Keyplay team, they are exceptional. They have a slack channel set up and are very helpful & responsive when we have questions. Review collected by and hosted on G2.com.

They just need to build more integrations with Data service providers, CRM platforms, email sequencers, etc. They are still early in their journey, so I imagine this is all on the roadmap. Review collected by and hosted on G2.com.

Keyplay does a great job of stepping beyond the typical B2B data and categories found in incumbent tools like ZoomInfo, D&B, and others. The tool is built with the modern prosepcting and ICP building process in mind, going beyond rote data to give you a nearly-realtime understanding of current employee counts, estimated revenue, and in-depth firmographic categories and signals.

Best of all, Keyplay allows you to build your own scoring models off these more granular values to find lookalike accounts within your own account set and potential prospects that are outside of your current CRM view. It's truly a tool built for 2023 and beyond prospecting and ICP identification. Review collected by and hosted on G2.com.

The tool is still relatively new to market, so they are working diligently to increase the amount and depth of integrations with other tools. The good news is they listen to their customers and are making improvements in these areas every day. Review collected by and hosted on G2.com.

account prioritization & how cleaned up huThe ability to easily enrich and prioritize accounts within exsiting CRM has allowed our GTM team to laser focus on the accounts that matter most. Monthly syncs between keyplay and hubspot ensure data does not go stale. We've been abel to leverage several of Keyplay's signals within Hubspot that make our CRM a more powerful research tool than most other 3rd party tools making it the go-to for account research.

bspot Review collected by and hosted on G2.com.

Zero dislikes from our team so far. Any ask I've had is already a feature, in the works, or they've been able to handle for me as a one-off. The Keyplay team great to work with! Review collected by and hosted on G2.com.

Keyplay is a true partner, and what we love about Keyplay starts there. They work with us to understand our business and our target market. Then Keyplay builds a model that gets us the data we need to accurately inform our GTM strategy. We've started to leverage the data we get from Keyplay to influence everything from marketing to sales to partnerships to CS to operations. Review collected by and hosted on G2.com.

Nothing to dislike. Keyplay has quickly become one of the best vendor experiences I've ever had. Review collected by and hosted on G2.com.

We'll first of all I keep waiting for them to charge me for the free stuff. The ability to slice and dice data and get a vibe for $0 and get a list of accounts is helpful. It's the single best data platform I've leveraged.

Especially for small companies- being able to pay as you go for larger lists with data I truly trust? Incredibly valuable. Review collected by and hosted on G2.com.

I really want to write something here because it feels lame to say "nothing" but truly I just wish I had access to it sooner. Their data and insights are unmatched. Review collected by and hosted on G2.com.

- You can segment by things that actually matter, not just firmographic data.

- You can set up signals that give you useful account scoring.

- You can directly integrate with your CRM to keep your target accounts up to date.

- You can use KeyPlay to help you do market research and identify your ICP, TAM, and SAM.

- The entire KeyPlay team is incredible - highly responsive and invested in the success of their customers. Review collected by and hosted on G2.com.

I have not run into any issues so far. They're currently developing quite a few features to make it even better. Excited to see how it continues to help me identify and target my best fit audience. This is a must have product in your tech stack. Review collected by and hosted on G2.com.

Keyplay is a standout tool in our software arsenal, and there are several features that we truly appreciate.

Industry Categories and Relevance Signals: Keyplay's incorporation of industry categories and relevance signals (e.g. if a company offers an enterprise plan, free trial, is open source, etc.) is immensely helpful. These unique data points allow us to segment our target accounts more effectively, ensuring our sales/marketing efforts are highly targeted and efficient.

Traditional Firmographics and Tech Stack Signals: Keyplay goes the extra mile by integrating traditional firmographics and tech stack signals. When combined with the industry categories and relevance signals above, we're able to build comprehensive account lists with a high degree of accuracy. Knowing if a company uses specific products is invaluable for crafting tailored marketing strategies.

Powerful Account List Generation: Keyplay empowers us to generate account lists with precision. Whether we are creating target account lists, conducting experiments, or performing market sizing exercises, Keyplay gives us a fantastic starting point. Review collected by and hosted on G2.com.

Sometimes Signals Can Be Hit-or-Miss: One notable downside is that some of the information provided by Keyplay is not always accurate. Despite its advanced features, our team still had to manually review and validate information on some account signals (e.g. PLG). This additional step was necessary to ensure the data's reliability, which wasn't ideal.

False Positives: On the above point, we had quite a few false positives in our dataset. This necessitated additional time and effort to filter out these false positives from our account lists. Review collected by and hosted on G2.com.

Two major wins for Keyplay are its built in Customer Success function and the product team's delivery of important features according to the communicated timeline. While many other tools in the Sales Engagement space are going broader and broader with product application, Keyplay stands out by going DEEPER in their core use case, e.g., surfacing imporant and actionable account data for GTM teams. Review collected by and hosted on G2.com.

Nothing to note thus far. As they continue to develop their product against roadmap, I have no doubt that their CS advise will become a bit more "use case" focused as opposed to the tour of "all the things you could do." Review collected by and hosted on G2.com.