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Kantar Advertising Insights Reviews & Product Details

Jay M.
JM
Director, Head of Competitive Intelligence, Benchmarking, and Market Health
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

Helpful for monitoring competitor strategy and updating our media spend strategy. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

Data is directionally correct, but the scale of inaccuracy changes often, so we typically look at ratios and deltas. I also wish we had better geo granularity. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

Monitoring competitor ad spend. Review collected by and hosted on G2.com.

Kantar Advertising Insights Overview

What is Kantar Advertising Insights?

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy.

Kantar Advertising Insights Details
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Product Description

With Kantar Advertising Insights, make the best media decisions, deliver performance and increase sales opportunities. It is your competitive advertising intelligence platform to understand the dynamics shaping the media landscape, through meaningful data and personalised actionable insights. Access to the most comprehensive advertising intelligence in the market with a coverage of all paid media channels : TV, Print, Radio, Outdoor, Online, Mobile, Video, Social, and Search. Get a complete view from creatives (visual, format, lengths…), occurrences, impressions, and spend estimations. Kantar helps the world’s top agencies, brands, and publishers to optimize their Advertising strategy.


Seller Details
Seller
Kantar
Year Founded
1992
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
35,057 employees on LinkedIn®

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Recent Kantar Advertising Insights Reviews

Bhaskar S.
BS
Bhaskar S.Mid-Market (51-1000 emp.)
4.0 out of 5
"KANTAR:Smart Advertising and media solution"
They help our conpany since years in planing the way of advertisement and providing insight of the market (people thinking) Their data are so acc...
Saish S.
SS
Saish S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Relevant Insights that help you take important decisions effectively"
The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are ma...
Krystle J.
KJ
Krystle J.Mid-Market (51-1000 emp.)
3.5 out of 5
"Useful Studies and Media Planning"
I've worked with Kantar across multiple accounts and agencies. They have great insights into what's happening in the industry and help with pivotin...
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Kantar Advertising Insights Media

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Video Reviews

13 out of 14 Total Reviews for Kantar Advertising Insights

4.2 out of 5
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G2 reviews are authentic and verified.
Nicole V.
NV
Senior Media Planner, Strategy
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Bhaskar S.
BS
Consultant
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

They help our conpany since years in planing the way of advertisement and providing insight of the market (people thinking)

Their data are so accurate and viable that we depend on them so much and always seek statistics in various factors before taking major administrative decision.

Easy to use dashboard.

Tremendous costamization option.

Quite quick and detailed insights. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

Sometime it work slow especially during weekend and festivals

Data interpretation need skill , should be more simplified Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

Provide us detailed insight of competiotion in market and thinking of people

Help in understanding need of people

Help in dexision making Review collected by and hosted on G2.com.

Krystle J.
KJ
Paid Media Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

I've worked with Kantar across multiple accounts and agencies. They have great insights into what's happening in the industry and help with pivoting media planning based on trends. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

Kantar should be more proactive with their response times. If you're having an issue with the site or need further help on something, if you do not have a rep or a point of contact, it can take days for a response. The site servers are dated, if you're pulling an extensive report, the page will take a lifetime to load or may crash altogether. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

They help us see what our competitors are doing with their media. My main account is a technology/software client, and in an industry as oversaturated as this one, knowing how big players are doing media is helpful. Review collected by and hosted on G2.com.

Saish S.
SS
Project Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

The relevance of the insights is something totally different from the other products in the market. The reports are also detail-oriented and are many ways better than the competition. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

The response time could be better in the overall experience. The dedicated sales manage should also be preceded with a point of contact for technical and other issues one can face during the timeline of use. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

The best use of this service is to gauge the market for activity and movement of all the players. When you know the playing field well, it better helps plan strategies. I was a part of the sales and marketing team in a ecom-retail store. Review collected by and hosted on G2.com.

MC
Director - Consumer & Market Intelligence
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

Kantar's data is extremely granular and allows for a holistic view of a given competitive landscape. The data is also easily exported. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

There are a few larger vertical-specific data blindspots and issues around finding the correct brands and manipulating the data in-platform. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

Competitive spend analysis, regional deep dives, and creative/spend analysis. Review collected by and hosted on G2.com.

Verified User in Commercial Real Estate
AC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

Kantar offers useful and accurate data to help better make decisions. The data is also extensive and covers a lot of industries. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

There is a lot of data which can be hard to get to the data you want. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

The biggest benefit is being able to make better and more accurate informed decisions. Review collected by and hosted on G2.com.

David W.
DW
VP/Business Development
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

Real time insights that provide more meaningful information. Helps me to better understand competitive media strategies while providing a more detailed analysis of my campaigns. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

Right now, there really is nothing I dislike. The information is compiled in real time. No more waiting for campaigns to finish or to have someone else compile the data. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

We are able to address our clients needs quickly, relying upon data from Kantar to help us with campaign revision/direction and more. We can adjust KPI's, trending and more, based upon this reporting. Review collected by and hosted on G2.com.

Raghvendra P.
RP
Associate Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

It is easy to use, and you can quickly search for information using the dashboard feature. Using the real-time insights and getting all information on advertising performance faster helps me compete with competitors. I also like end-to-end solutions on advertising like other platforms like complete view of creatives, impression, and spend estimation. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

The only thing I don't like about it is, it gets slow sometimes, but you get the results in any case. We would also love to have more transparency on spend estimation, which is not available in many tools available online. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

It helps me to optimize advertising spending and also allows me to increase sales opportunities and generate leads. Review collected by and hosted on G2.com.

Renae V.
RV
Media Planner
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Kantar Advertising Insights?

I like that it's easy to use. The dashboard feature makes it really quick and easy to search for information. Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

It can be a little slow at times, but it just takes some patience and you can get the job done. Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

Finding competitive advertising spend Review collected by and hosted on G2.com.

LM
President and Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Kantar Advertising Insights?

Helpful insights to direct media planning Review collected by and hosted on G2.com.

What do you dislike about Kantar Advertising Insights?

Nothing really but had to dig deep to find the methodology Review collected by and hosted on G2.com.

What problems is Kantar Advertising Insights solving and how is that benefiting you?

Better understanding of my target audience and the best way to reach them Review collected by and hosted on G2.com.