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Insense Reviews & Product Details - Page 8

Insense Overview

What is Insense?

Insense is a creator marketing platform that connects a global community of 20,000+ micro-influencers with brands and agencies to source UGC, manage influencer campaigns and run whitelisted ads on Meta and TikTok. In just 10-15 days, you can get your high-performing mobile-first creatives, connect directly to verified and onboarded creators, and with 1-click get influencer whitelisting access. Insense is supporting 1500+ brands and growth agencies in the US, CA, UK, Australia, and Germany, across industries such as Beauty & Skincare, Consumer goods, Fashion & Apparel, Food & Beverage, and others to create UGC Ad creatives and whitelist it through our integrations.

Insense Details
Languages Supported
English
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Product Description

Insense is a creative platform that connects a global community of 35k+ video creators with brands to generate custom content at scale.

How do you position yourself against your competitors?

Insense is a creative platform that connects brands to a global community of 35k+ content creators who generate custom content for YouTube, Instagram, Facebook and TikTok at scale.

We eliminate the need for cold outreach. Here’s how… the Insense platform lets brands find and communicate with creators directly. Our creative brief templates are designed intuitively to help both brands and content creators understand one another’s needs.

Insense has proudly worked with more than 100 DTC and B2C e-com brands. In fact, 80% of our customers are e-commerce brands, and that’s not a coincidence. Our platform sports brand-friendly features like product shipment tracking which lets brands keep an eye on the status of their incoming content.

Lastly, we’re fully integrated with Facebook, TikTok and Shopify API’s. All of our intuitive features come together to make Insense a cohesive one-stop shop for brands looking for content and creators looking to share their content.


Seller Details
Seller
Insense
Year Founded
2016
HQ Location
New York
Twitter
@Insense_pro
1,546 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®

Manana P.
MP
Overview Provided by:

Recent Insense Reviews

Mark M.
MM
Mark M.Small-Business (50 or fewer emp.)
2.0 out of 5
"If you're a new creator this could be an option, but the pay is terrible if you're established."
There are many offers for creators to primarily make UGC Content, from local to global brands. Use the app or website to comb through offers and fi...
Ariel N.
AN
Ariel N.Mid-Market (51-1000 emp.)
5.0 out of 5
"Invaluable for Creating UGC Content!"
Insense has been an extremely cost effective way for our company to gather quality UGC content for our marketing efforts. It is easy to navigate an...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Creative Strategist"
Easiness to use and communicate with talents
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Insense Media

Insense Demo - Brands - Fill out a Brief for Creators
Fill out a brief and review creators to get started on your content campaign.
Insense Demo - Brands - Find creators
Discover relevant creators through hashtags or parameters such as category, location, gender, age, ER, followers, audience interests, etc.
Insense Demo - Brands - Review creators' applications
Manage all creators' applications from a campaign page.
Insense Demo - Brands - Collaborate with сreators
Chat directly with the creators to negotiate price, review content drafts, and provide feedback throughout the process.
Insense Demo - Brands - Whitelisting content
Insense connects your creator's handle and content directly to your ad manager so you can post sponsored ads from their accounts.
Insense Demo - Insense App for creators
After creating a profile, creators can find campaign briefs, submit applications, and manage funds and transactions.
Answer a few questions to help the Insense community
Have you used Insense before?
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Video Reviews

165 Insense Reviews

4.4 out of 5
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165 Insense Reviews
4.4 out of 5
165 Insense Reviews
4.4 out of 5

Insense Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsenseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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savannah w.
SW
content creator/influencer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I find the platform really well set up. Being able to view a full brief ahead of time is critical for me before saying my rate and find that most other platforms don't do that. Additionally, I really like the chat option directly with the brand as opposed to just sending formal forms back and forth. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I wish there were ways to filter my offers better. Alot of the time I get brands that aren't willing to pay even close to my rate and it's frustrating to have them constantly pop up. Additionally having jobs pop up in languages that I don't speak. It would be nice to be able to filter these options better. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

I love that Insense provides me the opportunity to work with brands that I otherwise wouldn't know of. One of the biggest concerns for me as a content creator is not being paid for my work or having to chase a brand to pay my invoice. It is so comforting to know I have essentially been paid upfront with Insense and just have to complete my end of the contract to receive my payment. Review collected by and hosted on G2.com.

Stephanie M.
SM
eCommerce Operations Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense allows brands like us to easily access thousands of influencers that are willing to create content for us. Creating campaigns gains us the opportunity to control things such as budget which is important to us. We have the flexibility to view influencers all in one portal from all different social media platforms which cut down the time to source influencers traditionally. Review collected by and hosted on G2.com.

What do you dislike about Insense?

The only thing I would say is that it would be great to see Youtube added to insense. I know it's a bit tricky but it would be great to access youtube influecers. Review collected by and hosted on G2.com.

Recommendations to others considering Insense:

Go and sign up! Insense will definitely make your life easier when collecting UGC. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Traditional sourcing is extremely time-consuming and oftentimes can lead to expensive rates. Insense gives us the opportunity to easily access influencers that are willing to work and create content for brands such as ours. We are able to obtain great content from influencers in a short period of time. There's also the benefit of relying on Insense support in the event that it does not work out with an influencer. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Insense?

It's very easy to source quality UGC and their team will help you edit the content so it's ready for use. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Nothing comes to mind, very easy to use platform. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

It's hard to find good creators for UGC style ad content. Insense makes it easy. Review collected by and hosted on G2.com.

Virginia W.
VW
Makeup Artist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I like the fact that you can review products of any kind and it lets me receive money in exchange for my talents. I also love the fact that you can receive free products in exchange for your talents. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I don't like the fact that you can't request to have your page retried to pass moderation after it was already denied. I would love to also be able to upload longer videos or links when pitching myself for a job. Review collected by and hosted on G2.com.

Recommendations to others considering Insense:

Make sure that the content you create is clean and well-lit. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

I am allowing brands to have accessible content at a lower rate. The benefit is that I can make extra cash and get free product! I also like the fact that it allows me to create new content for brands. Review collected by and hosted on G2.com.

Michelle O.
MO
Lead Jr E-commerce
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Centralized traceability, to negotiate, hire and chat with influencers Review collected by and hosted on G2.com.

What do you dislike about Insense?

The lack of commitment of some influencers and not being able to have more effective tools to make them answer for their commitment Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Efficiency in content management time Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Worked very well for what we were trying to do. Super easy to choose influencers and get them product shipped out. Ran into someone who was slow to work but our insense team helped take care of this for us. very helpful. Review collected by and hosted on G2.com.

What do you dislike about Insense?

It is hard to send product to an influencer and then have them turn around and ghost you. the team was helpful in contacting them but its unfortunate that you invest and get nothing from it. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Influencer outreach and list building is so challenging to do and it is not always fruitful. People will ask for very outrageous prices sometimes where insense keeps it much more in line. Review collected by and hosted on G2.com.

Christina S.
CS
Sr Performance Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I like how quick and easy it is to make briefs, send them out and connect with creators. The messaging system makes it very easy to communicate what you want and everything is simple. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I don't like that the briefs go through a manual review process. Also, how you pay (insense) before the creators send a draft. We've had some creators agree to do the brief then never deliver on it so we have to work through refunds. Review collected by and hosted on G2.com.

Recommendations to others considering Insense:

Do it! It is easy to use and there is virtually no training to get up to speed. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Making our ads look less branded and more authentic. Our ads were too polished and therefore engagement was low and CPMs were high. Since switching to UGC our CPMs have dropped and performance has improved. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I like how it's possible to see more info. about each creator to better understand who their followers are and major #tags used Review collected by and hosted on G2.com.

What do you dislike about Insense?

Some of the creators are not experienced with the process yet and send videos that are not in the requested format. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Insense helps me to build a collection of creative assets to use on our social feeds as organic posts and for paid digital ads. Review collected by and hosted on G2.com.

Tamara S.
TS
Social Media Mangager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Insense?

I like the influencers apply to work with us (brands). It saves me time inviting influencers to campaigns, knowing that whoever applies is interested.

We get high quality content at a low cost and repeat interest from creators. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I hope the dashboard has mroe of a filter for campagins - so between the different social platforms, also beign able to search which campagins are still accepting creators and which are waiting for posts to then close out. Review collected by and hosted on G2.com.

Recommendations to others considering Insense:

The influencers and creators who use Insense are hard working, creative and pleasant to communicate with. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Time management finding influencers, back and forth communication via emails that get buried in other work. I can log on and stay focused just on influencers.

Filtering for creators by location is very helpful too Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I liked that we had a customer service rep who was very supportive. I also like the gifting campaigns feature and that the influencers and content creators come to you without you having to do a lot of outreach. Review collected by and hosted on G2.com.

What do you dislike about Insense?

There were glitches in the app (although customer service took care of this but it happened twice), Deadlines aren't strictly followed by a lot of content creators and it would be great if insense could take more of a stance with this to make sure their pool of content creators are following through on deadlines or taking it more seriously when content creators who get free products and then ghost brands and don't provide any content. I think their could be better types of briefs sometimes it was hard to customize the brief to exactly what you need although our customer support rep helped us a lot here. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

I think not having to do so much outreach and also making sure we receive content that is 100% ours forever for any marketing purpose. It's much easier to build the relationship having insense as the middle man to mediate. Review collected by and hosted on G2.com.