Insense
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Insense
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4.4 out of 5 stars
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Insense Reviews & Product Details - Page 6

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Insense Overview

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What is Insense?

Insense is a creator marketing platform that connects a global community of 20,000+ micro-influencers with brands and agencies to source UGC, manage influencer campaigns and run whitelisted ads on Meta and TikTok. In just 10-15 days, you can get your high-performing mobile-first creatives, connect directly to verified and onboarded creators, and with 1-click get influencer whitelisting access. Insense is supporting 1500+ brands and growth agencies in the US, CA, UK, Australia, and Germany, across industries such as Beauty & Skincare, Consumer goods, Fashion & Apparel, Food & Beverage, and others to create UGC Ad creatives and whitelist it through our integrations.

Insense Details
Discussions
Insense Community
Languages Supported
English
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Product Description

Insense is a creative platform that connects a global community of 35k+ video creators with brands to generate custom content at scale.

How do you position yourself against your competitors?

Insense is a creative platform that connects brands to a global community of 35k+ content creators who generate custom content for YouTube, Instagram, Facebook and TikTok at scale.

We eliminate the need for cold outreach. Here’s how… the Insense platform lets brands find and communicate with creators directly. Our creative brief templates are designed intuitively to help both brands and content creators understand one another’s needs.

Insense has proudly worked with more than 100 DTC and B2C e-com brands. In fact, 80% of our customers are e-commerce brands, and that’s not a coincidence. Our platform sports brand-friendly features like product shipment tracking which lets brands keep an eye on the status of their incoming content.

Lastly, we’re fully integrated with Facebook, TikTok and Shopify API’s. All of our intuitive features come together to make Insense a cohesive one-stop shop for brands looking for content and creators looking to share their content.

Seller Details
Seller
Insense
Year Founded
2016
HQ Location
New York
Twitter
@Insense_pro
1,546 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
Manana P.
MP
Overview Provided by:
Manana Papiashvili

Recent Insense Reviews

Mark M.
MM
Mark M.Small-Business (50 or fewer emp.)
2.0 out of 5
"If you're a new creator this could be an option, but the pay is terrible if you're established."
There are many offers for creators to primarily make UGC Content, from local to global brands. Use the app or website to comb through offers and fi...
Read more
Ariel N.
AN
Ariel N.Mid-Market (51-1000 emp.)
5.0 out of 5
"Invaluable for Creating UGC Content!"
Insense has been an extremely cost effective way for our company to gather quality UGC content for our marketing efforts. It is easy to navigate an...
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Creative Strategist"
Easiness to use and communicate with talents
Read more

Insense Pricing

Trial Month
$550.00
Per Month
Brand
$500.00
Per Month
Agency
$800.00
Per Month
See all 3 Insense pricing levels
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Insense Media

Insense Demo - Brands - Fill out a Brief for Creators
Fill out a brief and review creators to get started on your content campaign.
Insense Demo - Brands - Find creators
Discover relevant creators through hashtags or parameters such as category, location, gender, age, ER, followers, audience interests, etc.
Insense Demo - Brands - Review creators' applications
Manage all creators' applications from a campaign page.
Insense Demo - Brands - Collaborate with сreators
Chat directly with the creators to negotiate price, review content drafts, and provide feedback throughout the process.
Insense Demo - Brands - Whitelisting content
Insense connects your creator's handle and content directly to your ad manager so you can post sponsored ads from their accounts.
Insense Demo - Insense App for creators
After creating a profile, creators can find campaign briefs, submit applications, and manage funds and transactions.
Answer a few questions to help the Insense community
Have you used Insense before?
Yes

Video Reviews

Review by Gilvonni F.
Insense review by Gilvonni F.
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165 Insense Reviews

4.4 out of 5
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Insense Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsenseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Colin L.V. R.
CR
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense allowed our brand to source and manage influencers across five US markets and various campaigns. With this ability, we increased our YoY holiday gift card sales and drove in-restaurant traffic through Q4 2022. Review collected by and hosted on G2.com.

What do you dislike about Insense?

The one element that could be enhanced is reporting and a dashboard that could be shared with other stakeholders within the company. Other than that, there were no complaint or qualms with Insense. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Insense allowed us to source influencers in markets that we had very low awareness in. Through Insense sourcing abilities, we not only found influencers that were market-specific but influencers that met our other criteria in supporting our campaigns. Review collected by and hosted on G2.com.

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Verified User in Financial Services
EF
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Ability to use the videos and edit them ourselves so we can iterate on what works and test overlays and such Review collected by and hosted on G2.com.

What do you dislike about Insense?

We have clients in multiple languages and it's not always easy to find creators in all of them Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Quick iterations on creating UGC style videos. Good volume of creators to allow us to find variety. Easy to use one platform to find and iterate. Review collected by and hosted on G2.com.

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Alexa P.
AP
Small-Business(50 or fewer emp.)
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Incentivized Review
What do you like best about Insense?

- Amazing customer support

- User friendly platform

- High quality creators

- Quick and easy to use Review collected by and hosted on G2.com.

What do you dislike about Insense?

- Building a brief could be a bit better designed

- Uploading audio clips for feedback would be a nice integration Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

It's solving the problem of being able to source, communicate, pay creators and receive content all in one place! No need for manual outreach. Review collected by and hosted on G2.com.

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Blaine N.
BN
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense makes it easy to connect with creators who already know how to shoot and edit strong content. Most ads we have received have come through pretty much ready to run. We have found multiple top performing creatives thru our work with Insense. Review collected by and hosted on G2.com.

What do you dislike about Insense?

We have had some trouble with the invoicing process, but it may be resolved now. I think having an initial meeting to discuss financials would have been ideal. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Insense is getting us access to creators easier than it would be if we did our own outreach. We get new UGC ads more efficiently than we otherwise would. This helps us find winners fast. Review collected by and hosted on G2.com.

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Zack P.
ZP
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Time/value of the application process + turnaround of content makes it an important component to our UGC funnel. Whitelisting option is good for us. Review collected by and hosted on G2.com.

What do you dislike about Insense?

You will see the same creators applying for your briefs. The whitelisting process is a little clunky. Price a little higher than alternatives for about same quality. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Helping us source good UGC at scale/value. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
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Incentivized Review
What do you like best about Insense?

Really happy with the entire process. Easy briefs + high quality work. We have been using Insense for months now and won't be stopping anytime soon. Review collected by and hosted on G2.com.

What do you dislike about Insense?

- The creators could do a better job of displaying their best work. Vs a link to a TT page. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Creating an easy solution to getting high converting UGC social media ads produced and live. Review collected by and hosted on G2.com.

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Tanya C.
TC
Small-Business(50 or fewer emp.)
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Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Insense?

Very easy to navigate & you can find the best creators you are looking for! Review collected by and hosted on G2.com.

What do you dislike about Insense?

Nothing at all - if there is room for improvement I can think of, prolly faster customer support/service response time. But other than that, everything is good! Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

User Generated Contents Review collected by and hosted on G2.com.

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Amanda P.
AP
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Large marketplace, easy ability to access ER results, easy scrolling and updated filters Review collected by and hosted on G2.com.

What do you dislike about Insense?

Lack of diversity overall , lack of diverse male creators and lack of niche filtering Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Based on our updated content strategy for Q1-2, incense is helping us source creators quickly with a fast turnaround time. Review collected by and hosted on G2.com.

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Katie F.
KF
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

It serves it's purpose and is self-serve. The quality of the content creators is fine; however, I think that the platform could use some UX work. Review collected by and hosted on G2.com.

What do you dislike about Insense?

The platform is cluttered and not organized. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Ability to curate content creators. Review collected by and hosted on G2.com.

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Dan S.
DS
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Easy to set up campaigns and find creators

Great analytics and filtering Review collected by and hosted on G2.com.

What do you dislike about Insense?

Interface had a couple small bugs, but nothing that prevented me from getting great content Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Gathering UGC to use in our paid ads Review collected by and hosted on G2.com.

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Insense