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Insense Reviews & Product Details - Page 4

Insense Overview

What is Insense?

Insense is a creator marketing platform that connects a global community of 20,000+ micro-influencers with brands and agencies to source UGC, manage influencer campaigns and run whitelisted ads on Meta and TikTok. In just 10-15 days, you can get your high-performing mobile-first creatives, connect directly to verified and onboarded creators, and with 1-click get influencer whitelisting access. Insense is supporting 1500+ brands and growth agencies in the US, CA, UK, Australia, and Germany, across industries such as Beauty & Skincare, Consumer goods, Fashion & Apparel, Food & Beverage, and others to create UGC Ad creatives and whitelist it through our integrations.

Insense Details
Languages Supported
English
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Product Description

Insense is a creative platform that connects a global community of 35k+ video creators with brands to generate custom content at scale.

How do you position yourself against your competitors?

Insense is a creative platform that connects brands to a global community of 35k+ content creators who generate custom content for YouTube, Instagram, Facebook and TikTok at scale.

We eliminate the need for cold outreach. Here’s how… the Insense platform lets brands find and communicate with creators directly. Our creative brief templates are designed intuitively to help both brands and content creators understand one another’s needs.

Insense has proudly worked with more than 100 DTC and B2C e-com brands. In fact, 80% of our customers are e-commerce brands, and that’s not a coincidence. Our platform sports brand-friendly features like product shipment tracking which lets brands keep an eye on the status of their incoming content.

Lastly, we’re fully integrated with Facebook, TikTok and Shopify API’s. All of our intuitive features come together to make Insense a cohesive one-stop shop for brands looking for content and creators looking to share their content.


Seller Details
Seller
Insense
Year Founded
2016
HQ Location
New York
Twitter
@Insense_pro
1,546 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®

Manana P.
MP
Overview Provided by:

Recent Insense Reviews

Mark M.
MM
Mark M.Small-Business (50 or fewer emp.)
2.0 out of 5
"If you're a new creator this could be an option, but the pay is terrible if you're established."
There are many offers for creators to primarily make UGC Content, from local to global brands. Use the app or website to comb through offers and fi...
Ariel N.
AN
Ariel N.Mid-Market (51-1000 emp.)
5.0 out of 5
"Invaluable for Creating UGC Content!"
Insense has been an extremely cost effective way for our company to gather quality UGC content for our marketing efforts. It is easy to navigate an...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Creative Strategist"
Easiness to use and communicate with talents
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Insense Media

Insense Demo - Brands - Fill out a Brief for Creators
Fill out a brief and review creators to get started on your content campaign.
Insense Demo - Brands - Find creators
Discover relevant creators through hashtags or parameters such as category, location, gender, age, ER, followers, audience interests, etc.
Insense Demo - Brands - Review creators' applications
Manage all creators' applications from a campaign page.
Insense Demo - Brands - Collaborate with сreators
Chat directly with the creators to negotiate price, review content drafts, and provide feedback throughout the process.
Insense Demo - Brands - Whitelisting content
Insense connects your creator's handle and content directly to your ad manager so you can post sponsored ads from their accounts.
Insense Demo - Insense App for creators
After creating a profile, creators can find campaign briefs, submit applications, and manage funds and transactions.
Answer a few questions to help the Insense community
Have you used Insense before?
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Video Reviews

165 Insense Reviews

4.4 out of 5
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165 Insense Reviews
4.4 out of 5
165 Insense Reviews
4.4 out of 5

Insense Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsenseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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DK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I really like the fact that the platform provides a convenient interface for interacting with creators. It is also very convenient that I can see statistics for each creator, which is not provided by tiktok or instagram. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I don't like not being able to follow deadlines. You set a deadline, but you can't be sure if the creator will do the work in that time.

On fiverr, I can see how long it will take a certain creator to complete the work. Then I can calculate my time and plan the project. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

I get the content I need for reasonable money. I don't need to look for people, write to each one individually and offer to make content. Thanks to this, I can constantly run tests and test our hypotheses. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
CH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense is easy to use, filled with quality influencers and content creators. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Not as user friendly on the app. Always need to be on desktop which makes it hard to work on the go. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Content, new exposure, reviews Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense is easy to use, affordable, and versatile. We are able to rapidly test a variety of ad creative. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Some of the creators don't make very high quality content, so it takes time to weed out the lower quality creators. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

We need user generated content to run as ads on paid social. Insense makes it easy to generate those ads from a variety of creators. Our performance has improved since using the platform. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

We like the quality of content creators and the ease of creating campaigns. Insense has provided great support and customer service, and makes the whole process of finding creators and obtaining content much easier. Review collected by and hosted on G2.com.

What do you dislike about Insense?

I feel it would be help to provide the brands an more in-depth look of what the creators are viewing and how the creators are shown campaigns. This would give brands a better understanding of how to attract more creators to apply. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Our brand needed fresh UGC content to be created for our paid social ads. Insense and the content creators are helping up the game in our lead campaigns, while providing more organic-looking content to our audiences. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

It's great to be able to find and connect with influencers and creators in a flexible way that allows us to get a feel for the creator and the type of content they create, before actually having to hire and pay upfront. We love being able to build ongoing partnerships, and the diversity of their creator marketplace. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Sometimes it can be a struggle to 'sort' creators who are uninterested, or find messages without going to a certain brief. It would be helpful if there was an overall partnerships inbox, in which we didn't have to go into individual briefs to find what we are looking for. Also, being able to see a quick view of hired creators and the status of their projects outside of the individual briefs would be helpful. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Insense helps us find creators that have unique personalities that are in line with our brand ethos and values. As a brand, we value authenticity so we appreciate being able to connect and conversate with creators before hiring, as this helps us be sure it's an ideal fit for us as a brand and as well as for our creators and influencers. Review collected by and hosted on G2.com.

J w.
JW
CEO
Retail
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

I have a great experience using Insense. UI's intuitive and easy to navigate. Searching for content creators and onboarding them for campaigns has never been this easy and definitely saved time going back and forth since all communications can be done on the platform. Review collected by and hosted on G2.com.

What do you dislike about Insense?

None. Overall, the platform provided for what I need Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Finding good UGC creators through campaigns all in one place saves us time instead of manually searching for them Review collected by and hosted on G2.com.

TM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

it's really easy for anyone to use with high speed load times. Review collected by and hosted on G2.com.

What do you dislike about Insense?

sometimes the quality of creator's doesn't seem to be the *best* Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

securing full ownership over UGC is 10/10 great. we love to be able to use that across our site. it makes recruiting so much easier, and not having to type up contracts is really nice. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

The platform was easy to use, we received amazing influencers quickly and both the platform and campaigns are affordable. Their support has also been great, from onboarding, and brief formation, to answering general questions. Review collected by and hosted on G2.com.

What do you dislike about Insense?

My only complaint would be the egregious 10% fee to add money to the account. Either they need a new payment processor or they are looking to make money from the step up which is not a good look. It would be better if that fee is built in elsewhere. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

It provides an easy-to-use platform to find, negotiate and pay influencers to review and promote our product. Review collected by and hosted on G2.com.

MK
Social Media Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

The variety of people. There are all kinds of influencers on the app. Easy to find the influencer all in one space. Helpful team customer service team. Make it easier to do work. Review collected by and hosted on G2.com.

What do you dislike about Insense?

The quality of the influencers. Some are great but some are don't even bother replying. Some influencers say their notifications enter their spam. Should see how this can be avoided. Review collected by and hosted on G2.com.

Recommendations to others considering Insense:

It's an amazing way to find influencers without having to go through the hassle of scrolling through social media. Reach out to insense team when in need. They're very helpful. They can help you add more influencers to the campaign, help reach out to content creators who have gone MIA, or add more information to your campaign brief. The customer service team is amazing. Thanks Tiago for always responding as quickly as possible. I send a lot of messages and they always get responded to. Good to know that the platform will try their best to help in whatever way they can. Would highly recommend the platform if you need a high volume of influencers. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Easy way to find influencers and contact them. Good to have a brief that is always there for the influencer's reference, as that is what they apply for, it's easier to get the content we need if they didn't reach it. Like the 3 strickes and your out concept too. Allows us to hire influencers and if they don't meet the mark to terminate the collab. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Easiness to use and communicate with talents Review collected by and hosted on G2.com.

What do you dislike about Insense?

they're changin a lot the UI and sometimes it becomes confusing Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Finding talents Review collected by and hosted on G2.com.