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Insense Reviews & Product Details - Page 2

Insense Overview

What is Insense?

Insense is a creator marketing platform that connects a global community of 20,000+ micro-influencers with brands and agencies to source UGC, manage influencer campaigns and run whitelisted ads on Meta and TikTok. In just 10-15 days, you can get your high-performing mobile-first creatives, connect directly to verified and onboarded creators, and with 1-click get influencer whitelisting access. Insense is supporting 1500+ brands and growth agencies in the US, CA, UK, Australia, and Germany, across industries such as Beauty & Skincare, Consumer goods, Fashion & Apparel, Food & Beverage, and others to create UGC Ad creatives and whitelist it through our integrations.

Insense Details
Languages Supported
English
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Product Description

Insense is a creative platform that connects a global community of 35k+ video creators with brands to generate custom content at scale.

How do you position yourself against your competitors?

Insense is a creative platform that connects brands to a global community of 35k+ content creators who generate custom content for YouTube, Instagram, Facebook and TikTok at scale.

We eliminate the need for cold outreach. Here’s how… the Insense platform lets brands find and communicate with creators directly. Our creative brief templates are designed intuitively to help both brands and content creators understand one another’s needs.

Insense has proudly worked with more than 100 DTC and B2C e-com brands. In fact, 80% of our customers are e-commerce brands, and that’s not a coincidence. Our platform sports brand-friendly features like product shipment tracking which lets brands keep an eye on the status of their incoming content.

Lastly, we’re fully integrated with Facebook, TikTok and Shopify API’s. All of our intuitive features come together to make Insense a cohesive one-stop shop for brands looking for content and creators looking to share their content.


Seller Details
Seller
Insense
Year Founded
2016
HQ Location
New York
Twitter
@Insense_pro
1,546 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®

Manana P.
MP
Overview Provided by:

Recent Insense Reviews

Mark M.
MM
Mark M.Small-Business (50 or fewer emp.)
2.0 out of 5
"If you're a new creator this could be an option, but the pay is terrible if you're established."
There are many offers for creators to primarily make UGC Content, from local to global brands. Use the app or website to comb through offers and fi...
Ariel N.
AN
Ariel N.Mid-Market (51-1000 emp.)
5.0 out of 5
"Invaluable for Creating UGC Content!"
Insense has been an extremely cost effective way for our company to gather quality UGC content for our marketing efforts. It is easy to navigate an...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Creative Strategist"
Easiness to use and communicate with talents
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Insense Media

Insense Demo - Brands - Fill out a Brief for Creators
Fill out a brief and review creators to get started on your content campaign.
Insense Demo - Brands - Find creators
Discover relevant creators through hashtags or parameters such as category, location, gender, age, ER, followers, audience interests, etc.
Insense Demo - Brands - Review creators' applications
Manage all creators' applications from a campaign page.
Insense Demo - Brands - Collaborate with сreators
Chat directly with the creators to negotiate price, review content drafts, and provide feedback throughout the process.
Insense Demo - Brands - Whitelisting content
Insense connects your creator's handle and content directly to your ad manager so you can post sponsored ads from their accounts.
Insense Demo - Insense App for creators
After creating a profile, creators can find campaign briefs, submit applications, and manage funds and transactions.
Answer a few questions to help the Insense community
Have you used Insense before?
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Video Reviews

165 Insense Reviews

4.4 out of 5
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165 Insense Reviews
4.4 out of 5
165 Insense Reviews
4.4 out of 5

Insense Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InsenseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

The platform is very easy to use and the creator network is huge. We were able to create brief, select creators and get content delivered within a week.

But overall it is very helpful to coordinate with the creators, share with them the requirements, send them payments etc.

For experienced or older creators, the platform also gives useful insights into their portfolio like Engagement rate, Audience group etc. which is very helpful in the creator selection process.

The support team is also very helpful and proactive. Review collected by and hosted on G2.com.

What do you dislike about Insense?

The workflow of the product can be improved perhaps. Sometimes it is not very easy to locate the ongoing messages with creators and applicants.

It is also a bit manual to conduct background check on the creators' portfolio. It would be great if a feature like this can be incorporated. But apartment from that the platform meets all of our creator sourcing needs. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

The time to deliver these content is very short that allows for frequent refresh of our ads.

We are able to test new concepts quicker and reiterate on best practices. Review collected by and hosted on G2.com.

Kristian K.
KK
Performance Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

-Simple interface/UI

-Range of creators, lots of great creators in the D2C space - seems like it's designed for product reviews, testimonials,etc

-Have all of the fields/functionality you'd need reducing time (ie. they supply you with a briefing template, top hooks, Dos & Dont's for creators, etc.)

-Account support has been top Review collected by and hosted on G2.com.

What do you dislike about Insense?

-Not a lot of bilingual creators (in my case looking for French speakers)

-Bit hit or miss on nicher products (my company is in the mortgage space and a lot of creators stick to what you've written in the brief, vs putting their own twist on it) Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

-Sourcing creator talent

-Creator communications & deal negotiations

-Payments Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

large creator pool, fast turn around time, easy to communicate and negotiate.

dedicated support team and can even scale to bigger projects with us.

dynamic pricing, we choose our own pricing range for the content, without the committment of contracts vs traditional influencer marketing

therefore we can get the most out of our content. some infuencer content do not perform well and we are still obligated to pay for the rights Review collected by and hosted on G2.com.

What do you dislike about Insense?

the platform UI is very buggy and laggy sometimes.

UX design can be improved, hard to navigate between the campaigns, briefs and messages.

every creator message goes straight to our inbox, no filter system, we should not see all the messages or creators that we did no accept. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

insense helps us slve the shortage of content, also content for different platforms. on insense you can source Instagrm or tiktok creators that know the platform well and know what work!

also the turn around time is short, once the brief is sent creators have certain amount of time to turn in the draft, and revision period is short because we are talking to the creators directly, instead of an agency then the agency to creator Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense provides a much needed service, connecting brands with UGC creators. As an agency this platform is critical to providing excellent creative resources to our clients.

The ability to access and run ads through a creators profile to a creators audience has been very beneficial to our clients and is really a hallmark that sets Insense apart from the other options out there.

The creators on the platform are professional and easy to work with. Most of the content we have received is very professional and hits the mark. Some falter here and there, but I attribute that to the prompts that we provide or our creator selection process still being refined.

I would highly recommend this platform. Review collected by and hosted on G2.com.

What do you dislike about Insense?

As a newer product offering in the UGC space, there are some improvements to be made to workflows to streamline the process and save time. The good news is that the Insense team is constantly trying to improve their product and they are very communicative.

I would also like to see expanded creator categories in the future. Some markets are flooded with creators... (beauty, lifestyle, fashion, family) but others... (automotive, action sports, overland, photography) could benefit from adding additional creators to the platform.

I expect Insense will only get better in the future as I have seen it improve since we started using it about a year ago. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Insense allows us to offer our clients high quality UGC content that fits their brand niche without having to source and vette potential creators from the clients existing customer base. Review collected by and hosted on G2.com.

Brandon Y.
BY
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

The majority of creators do a great job of creating the content that we have requested. From there, we have decided with the creators we would like to work with on an on-going basis.

The platform has a wide variety of creators, and finding creators from hashtags has made it easier for our brand to find the creators we are looking for.

Our account representatives Kaylan and Thiago have been very great with supporting our team and responded very quickly to our emails. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Periodically the Insense Pro creators have inputted the wrong shipping address, which has made us send the product twice to the creators, which is an additional cost for our business as we typically expedite the shipping for the creators.

We have only encountered this twice, but one of the creators did not have their whitelisting account attached, which took a while to get sorted. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

We have previously received creatives from creators without scripting, but with Insense Pro, we have scripted the creatives, which gives us better control of the creative tests we are launching. Review collected by and hosted on G2.com.

Rebecca E.
RE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Insense?

The ability to be able to not only pull creators I want but also refine and edit as well as cancel if I am not getting the content I need. The platform is so easy to communicate with creators and build out campaigns Review collected by and hosted on G2.com.

What do you dislike about Insense?

Sometimes the speed of the site, or the glitches when trying to find creators I am assuming because of how many videos are in one feed when a lot of creators apply, as well as the time frame of responses when a creator goes quiet and i need to get help reaching out to a creator. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

It is solving our needs for content. We are a DTC marketing agency and the name of the game is content. I love being able to create campaigns where I am getting exactly what I need in larger volumes and in a quick turnaround. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense has been incredibly easy to use. It has helped me connect with a bunch of creators, build multiple campaigns at any time and they have an amazing support team ready to help with anything! Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Insense?

While you have many creators to choose from, sometimes the creators applying for the campaign are not exactly aligned with our brand. More young users as well so when we do run a campaign for an older demographic, we do struggle to find the right creators. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

It has saved our business a bunch of time trying to source influencers mannually. With their amazing support team, we also are well equipped to make sure we fill all the spots in our campaigns. Additionally, other platforms can be very expensive to use. Insense is very affordable and reasonable. Review collected by and hosted on G2.com.

Kay W.
KW
Head of operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Support is super helpful, and overall UI/UX is good. we have been running only gifting campaigns on Insense so far and results not bad.

a good replacement of Billo. Review collected by and hosted on G2.com.

What do you dislike about Insense?

maybe because we only run gifting campaigns, the inflencers are getting repetitive.

We will try to run paid campaign and see if we can get more diversified content. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

UGC very good, it is easy to find find a bunch of no bad infleuncers to create content for the brand, and very cost-effective. our business perfomance increased for sure. Review collected by and hosted on G2.com.

PH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

The trust factor.....

I have run over 100 TikTok campaigns, and the biggest problem has been trying to collaborate with creators and influencers.

Insense makes it very easy, and even if the creator/influencer is slow or doesn't respond, the Insense team will follow up with them and sort it out Review collected by and hosted on G2.com.

What do you dislike about Insense?

It's not Insense..... its a problem with the market..... creators/influencers are notoriously challenging to work with.

Insense makes it easier, but it can be frustrating when trying to make deadlines Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

Saving me hours from contact creators/influencers and trying to collaborate with them.

On an average day before Insense, my team would contact 100 people per day on TikTok and we would only get 20 replies.... of those 20 replies, only 5 will be wothwhile.

Insense solves all of that 👊 Review collected by and hosted on G2.com.

CB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Insense?

Insense is a reliable place to find content creators for brands that don't have in-house teams to create content. The added benefit of being able to market to the audience of the creator is a nice feature to target customers. Review collected by and hosted on G2.com.

What do you dislike about Insense?

Sometimes it can be cumbersome to get through the creation process. From beginning to end we are still working to streamline our system to be more manageable. Vetting creators that apply is a challenge as well. Many of those creators apply for many campaigns, I'd like to have some options to further pinpoint creators. Review collected by and hosted on G2.com.

What problems is Insense solving and how is that benefiting you?

We run an agency and many of our clients need creators to produce new and exciting content. They either do not have their own creative teams, or those teams dont have the proper audience to market to in many cases. Review collected by and hosted on G2.com.