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Innovid Reviews & Product Details

Garret O.
GO
Product Training Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

Innovid has a fantastic self service suite and is working their way into becoming a solid player in the ATV space. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

That it feels like they're. Few years behind the curve :) I used to find innovid at the top of product innovation when it came to their I integrations and self service product suite. The perception is they are being more reactionary versus proactive to the market, albeit now they do have unique products catered to advertisers' needs. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Integrations and innovations we can offer to our advertisers to supercharge their ATV ads when using a 3P vendor. Review collected by and hosted on G2.com.

Innovid Overview

What is Innovid?

Innovid (NYSE:CTV) powers advertising delivery, personalization, and measurement across linear, connected TV (CTV) and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.

Innovid Details
Languages Supported
English
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Product Description

Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences across the audience journey. Innovid serves over a third of the top television marketers in the world, providing integrated solutions that span all consumer touchpoints – TV, video, display, social, audio, and more. Our platform offers three core offerings: global ad serving, dynamic creative personalization, and advanced measurement. TV is at the center of what we do because it is at the center of our client’s marketing programs. For nearly 14 years, Innovid has been serving customers in the advertising industry through a suite of innovative video-centric technology solutions. We entered the marketplace in 2007 and were built on a simple promise. Make digital video do more for the top television advertisers. Since then we’ve helped over 1,000 of the world’s largest brands transform the TV viewing experience with dynamic creative delivered and measured across all channels.


Seller Details
Seller
Innovid
Year Founded
2007
HQ Location
New York, NY
Twitter
@innovid
10,150 Twitter followers
LinkedIn® Page
www.linkedin.com
514 employees on LinkedIn®
Ownership
CTV (NYSE)

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Overview Provided by:

Recent Innovid Reviews

KR
Kelly R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Leading to a return on investment, for business"
Innovids customer support is always quick to respond and provide assistance.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Innovid Good for Video"
The UI is fairly simple to use and it's nice that they have a whole help resource center to look up issues that arise or implement certain processes.
Garret O.
GO
Garret O.Enterprise (> 1000 emp.)
3.5 out of 5
"Old Ad Ops"
Innovid has a fantastic self service suite and is working their way into becoming a solid player in the ATV space.
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Innovid Media

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9 out of 10 Total Reviews for Innovid

4.2 out of 5
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9 out of 10 Total Reviews for Innovid
4.2 out of 5
9 out of 10 Total Reviews for Innovid
4.2 out of 5

Innovid Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
KR
Executive Assistant
Public Safety
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

Innovids customer support is always quick to respond and provide assistance. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

It is great if their customer support is more proactive and responsive when it comes to helping with certification problems. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Innovid solves the problems of video advertising by offering a platform. Their innovative approach ensures reach and engagement. With their expertise and creativity, they have become one of our video partners. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

The UI is fairly simple to use and it's nice that they have a whole help resource center to look up issues that arise or implement certain processes. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Will get kicked out of my account randomly and not be able to access certain pages. I do have to reach out to our account team to fix the issues usually. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Innovid has been great in measuring our video buys. They have great reporting to measure almost any success metric helping our campaign success. Review collected by and hosted on G2.com.

RC
Account Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

Innovid's platform makes it extremely simple to (1) find your campaign and (2) to pull the necessary report on campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Some reporting can generate automatically through Campaign Manager 360, and some require direct pulls from the platform itself. Review collected by and hosted on G2.com.

Recommendations to others considering Innovid:

Highly recommended! Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Through Innovid's simple and easy to use Analytics, we're able to pull multiple different reporting metrics for a more robust and indepth performance analysis to provide our clients. Review collected by and hosted on G2.com.

Verified User in Medical Devices
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

TVSquared Advantave is a great product for a global measurement platform. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The user interface is at times confusing with minor bugs. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Data analytics and analysis. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about Innovid?

Innovid makes it a priority to innovate and continue looking forward. I love how easy to use the platform is, their customer service, and how quickly product feature requests are responded to. We even use their product self serve now as well and that's been amazing to see how intuitive it is. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Historically it was only a video ad server, so we were limited in how much we could use them. However I like that they've begun to bring display into the fold as well. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Video ad serving, measurement across all video platforms, managing the complexities of video ad serving. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

I love the easy charts and graphs to model spend trends over time. I enjoy being able to dive into different segments of the company's spend to understand the type of media they're buying, from duration to network type to demographic targets. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Sometimes it can be a little tricky and confusing to navigate the menus between tabs as there seems to be a little bit of overlap. Review collected by and hosted on G2.com.

Recommendations to others considering Innovid:

This is a great piece of software if you're trying to understand more about the effect your media dollars are having. It helps us attribute web traffic lift to our ads and prove out the strength of our media buys. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

We've got a much stronger idea how other people in the industry are allocating their media dollars and using some of those insights to run tests of our own to grow our campaigns. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

Its a very easy product. You do not have to be tech savy to use it. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

This product is great, very easy to use. I couldn't ask for a better product! Review collected by and hosted on G2.com.

Recommendations to others considering Innovid:

n/a great product! Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

No issues so far, currently working well Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

The integrations with tracking and verification parters (IAS, MOAT, etc.) increases our team’s efficiency and cuts down on the number of steps in our trafficking process. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

The time it takes for Innovid to process assets and issue tags to media vendors is longer than most other ad servers. Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Ad serving and tracking for all digital video advertising. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Innovid?

Ease of use. From tracking to adding interactive elements. Review collected by and hosted on G2.com.

What do you dislike about Innovid?

Certification process can be tedious and support lacks somewhat Review collected by and hosted on G2.com.

Recommendations to others considering Innovid:

Make sure you have a supportive and attentive account manager that can help with all the certification hurdles Review collected by and hosted on G2.com.

What problems is Innovid solving and how is that benefiting you?

Creating interactive video units Review collected by and hosted on G2.com.