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Incendium Reviews & Product Details

Incendium Overview

What is Incendium?

Incendium is an AI driven marketing ecosystem that harnesses machine learning and a unique tracking system to gain unparalleled insights across every stage of your customer journey. Quickly identify opportunities and action your data with Incendium’s leading personalization engine.

Incendium Details
Languages Supported
English
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Product Description

One tool to track and optimize your Digital Marketing - Incendium combines Attribution and Optimization, increasing marketing ROI in just a few clicks.


Seller Details
Year Founded
2019
HQ Location
London, GB
Twitter
@incendiumai
11 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®

James K.
JK
Overview Provided by:

Recent Incendium Reviews

SV
Sarah V.Small-Business (50 or fewer emp.)
5.0 out of 5
"Incredibly robust and informative platform"
It has every possible data point you could ever think of and they've improved the UX tremendously over the last few months so it's much easier to f...
Scott J.
SJ
Scott J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Vital in helping us with attribution and KPI tracking"
Support is phenominal. Attribution models and KPI customizations are accurate.
Ben J.
BJ
Ben J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Simple and intuitive way to solve the attribution problem"
That they catch all conversions and don't have a time window for tracking events.
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Incendium Media

Incendium Demo - Platform Login
The start screen of the Incendium platform.
Incendium Demo - Overview Dashboard
Overview dashboard for top level stats.
Incendium Demo - Marketing Dashboard
Paid Media dashboard to analyse campaign performance.
Incendium Demo - Audience Dashboard
Audience dashboard with several segmentation options.
Incendium Demo - Product Dashboard
Product dashboard with product specific metrics.
Incendium Demo - Sales Flow Analysis
Sales flow analysis to understand end to end performance.
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Have you used Incendium before?
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7 Incendium Reviews

4.9 out of 5
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7 Incendium Reviews
4.9 out of 5
7 Incendium Reviews
4.9 out of 5

Incendium Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
SV
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Incendium?

It has every possible data point you could ever think of and they've improved the UX tremendously over the last few months so it's much easier to find and digest the information. There is so much value and the team genuinely wants to help, so if you have any requests or feedback, they will listen and implement. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

Because of all the functionality, there is definitely a learning curve and it might feel a bit overwhelming. Once you understand where to look though, it's not bad! Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

Understanding where people are converting and dropping off in our funnel and utilizing the data to make informed decisions. Review collected by and hosted on G2.com.

JM
General Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Incendium?

Incendium’s ability to integrate and attribute both online and offline activities has been game-changing for our business. The platform’s insights have allowed us to make more informed decisions and drive growth in new ways.

The support provided by the Incendium team is outstanding. They were deeply involved in the setup and implementation, ensuring we could leverage the platform to its full potential. This level of support is rare and greatly appreciated. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

Incendium does an awful lot, which can present a bit of a learning curve initially. However, their support team is always there to guide you, making the process much smoother. Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

Incendium has allowed us to accurately attribute sales to all our marketing activities and gain a comprehensive understanding of our typical customer journeys. The platform has empowered us to make data-driven decisions. Review collected by and hosted on G2.com.

Edwin A.
EA
Co-Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Incendium?

Unbiased, reliable and customisable data in one place... I can't imagine ever going back to GA4 and the less said about Meta, the better! Review collected by and hosted on G2.com.

What do you dislike about Incendium?

Sometimes a little overwhelming as there's so much you can do, but gets super easy with practice and is intuitive. Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

Our agency works with several mid-to-large e-commerce clients and one thing we always come back to is attribution. GA4 and Meta give us data, but it NEVER lines up and trying to explain these differences was a constant headache. Incendium shows us the unbiased version and makes attribution unbelieveably simple! We now know exactly where to redirect budgets and can optimise precisely rather than using guesswork. The feature for A/B testing on landing pages is really promising as well. So far results have been really interesting. Review collected by and hosted on G2.com.

Gonzalo L.
GL
Art Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Incendium?

Personally, I love how easy it is to set up custom reports and simply ping them off to the appropriate departments at our clients’ companies. We used to have everything in Looker Studio and it felt like half the work was wasted. Incendium lets us send only the essential data to the people who need it. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

There’s not much to dislike, but perhaps Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

The reporting has so much data that I expected to also see my social media metrics in there, like post impressions and likes etc. However, it's not currently included, so this is more of a website / marketing analytics tool than social. Hopefully they add this in the future! Review collected by and hosted on G2.com.

Ben J.
BJ
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Incendium?

That they catch all conversions and don't have a time window for tracking events. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

I'm just nitpicking, but I don't like the color scheme all that much Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

Attribution - makes it much easier (and profitable) to optimize campaigns when the data is complete. Review collected by and hosted on G2.com.

Maria B.
MB
Sales and marketing specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Incendium?

This is an effective and quite realistic approach to marketing campaigns, what I particularly like about it is that it allows you to visualize exactly what is happening in your marketing campaigns to make much more concrete decisions, it also allows you to improve the results of your business ROI, improving sales and gaining recurring customers. the platform is presented in an understandable way for almost any professional and has high accessibility in terms of costs for the company for its implementation, it allows to analyze the keywords something that when creating content is also of great help. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

The tool requires more diffusion, finding it is not complicated but it is important to take into account that only English speaking professionals can work with it. Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

It allows us as an international company to measure the impact of our campaigns with accuracy and its metrics allows us to visualize the changes in our customers as well as their preferences in a given time, thus facilitating us to see how much time of attention can achieve our project and how this information in turn benefits our future strategies. Review collected by and hosted on G2.com.

Scott J.
SJ
Marketing & Business Development
Retail
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Incendium?

Support is phenominal. Attribution models and KPI customizations are accurate. Review collected by and hosted on G2.com.

What do you dislike about Incendium?

Learning curve. Data paralysis is a real thing. Review collected by and hosted on G2.com.

What problems is Incendium solving and how is that benefiting you?

With the ever changing privacy landscape we needed a partner that could help us in attributing our advertising and marketing efforts. Review collected by and hosted on G2.com.