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HubSpot Content Hub Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use in HubSpot Content Hub, allowing for seamless website creation and management. (135 mentions)
Users appreciate the intuitive content management of HubSpot Content Hub, enabling easy creation, organization, and optimization within one ecosystem. (90 mentions)
Users love the user-friendly interface and AI-assisted features that enhance efficiency and streamline workflows. (68 mentions)
Users praise the easy creation features of HubSpot Content Hub, facilitating seamless collaboration and accelerating content production. (63 mentions)
Users appreciate the intuitive design of HubSpot Content Hub, allowing for quick and easy learning and usage. (44 mentions)
Users face limited customization options in HubSpot, often requiring developer assistance for advanced design needs. (35 mentions)
Users find a challenging learning curve with HubSpot Content Hub due to overwhelming tools and limited customization options. (30 mentions)
Users find HubSpot Content Hub to be expensive, especially for smaller businesses not using all its features. (28 mentions)
Users experience limited customization options with HubSpot, often requiring developer assistance for advanced designs. (24 mentions)
Users find the interface confusing, struggling with categorization and losing filters when navigating through different hubs. (22 mentions)

5 Pros or Advantages of HubSpot Content Hub

5 Cons or Disadvantages of HubSpot Content Hub

HubSpot Content Hub Reviews (2,206)

View 3 Video Reviews
Reviews

HubSpot Content Hub Reviews (2,206)

View 3 Video Reviews
4.5
2,206 reviews
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François B.
FB
François B.
Inbound Marketing Strategist, Marketing Consultant, CEO, UX Designer
Marketing and Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Allows you to develop performing websites fast and turns your content into powerful campaigns"
5/5
What do you like best about HubSpot Content Hub?

One of its primary advantages is the seamless integration with the other HubSpot Platform Hubs. It provides robust and accurate AI support, helping you create and remix your content quickly and easily. As we are developing websites on HubSpot CMS, the additional functionalities of the Content Hub complement each other perfectly. It's easy and intuitive to use, and the HubSpot Support is known for quality and timely help with problem-solving. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

We use HubSpot Content Hub a lot, for our own agency and for many of our clients. I can't find anything we really dislike about using it. Review collected by and hosted on G2.com.

AS
Amanda S.
Senior Business Analyst
Small-Business (50 or fewer emp.)
"Intuitive and User Friendly"
4.5/5
What do you like best about HubSpot Content Hub?

I've found that other CMS have a long learning curve because everything is separate and they don't tend to play nicely with each other. In Hubspot CMS Hub all the features are easily accessible, right where I would think to look for them. The sales and marketing pieces play well with each other with no additional effort needed. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I find that some things that feel like they should be included end up being a higher price or an add-on. It's frustrating to be able to see a function or have it recommended for me, but then I can't actually use it without paying. Review collected by and hosted on G2.com.

AN
Verified User in Non-Profit Organization Management
Cio
Mid-Market (51-1000 emp.)
"Effortless Content Management with HubSpot"
4.5/5
What do you like best about HubSpot Content Hub?

I like the ease of use of the HubSpot Content Hub. My end users find it very simple, which is great. The price point and the value it offers are also appealing. I really like that it creates content for me and uses AI to enhance what I produce, helping me identify the right audience. The auto blog feature is another highlight for me. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

It has the basic features, but it is missing some of the more advanced features to help my marketing team in managing and publishing content. There were issues with scheduled publishing content. Review collected by and hosted on G2.com.

Tara K.
TK
Tara K.
Mid-Market (51-1000 emp.)
"Easy Out-of-the-Box Marketing Messaging That Just Works"
4.5/5
What do you like best about HubSpot Content Hub?

It helps with our everyday effort to market our specialty hospital to referring providers and potential patients. It helps us create messaging and send it out. We love it. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

There isn’t anything that I don’t like. I had originally been with Salesforce and I moved to HubSpot because it’s easy to use right out of the box. No customization, no third parties. Just easy to use, makes sense. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"A Highly Flawed CMS with Even Worse Customer Support"
0.5/5
What do you like best about HubSpot Content Hub?

Their CMS shows some potential, even though it keeps breaking. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

In theory HubSpot CMS is decent, but not without its share of problems. We’ve experienced multiple instances where we make no changes to our site, but HubSpot seems to enjoy making updates for the sake of updating in a way that breaks our site and/or editor without warning.

If support were friendly and helpful, I would give 3 stars, but historically 95%+ of support either isn’t helpful or is just rude, often leaving the chat in the middle simply because they didn’t feel like doing anything.

There are also quite a few limitations that aren’t discussed until you design and develop a module and it’s too late to realize, say in one instance, after weeks of developing a new menu it triggered an error to populate blog posts in more than one single spot on a page. Using CSS is an extremely convoluted process, and templates get really messy and convoluted. Review collected by and hosted on G2.com.

Chanchal R.
CR
Chanchal R.
Senior Marketing Executive
Small-Business (50 or fewer emp.)
"All-in-One Marketing Hub That Saves Me Hours Every Week"
4.5/5
What do you like best about HubSpot Content Hub?

best thing is not having to jump between 5 tools anymore. blog, landing pages, email, SEO recs all in one spot. saves me so much time every week. the AI content writer is pretty good for first drafts too, cuts my writing time in half easy. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

price jumps hard once you need the good stuff. started on the basic plan and within 6 months had to upgrade twice just to get features that should probably be included. gets expensive real quick if you have a bigger team. Review collected by and hosted on G2.com.

Katherine N.
KN
Katherine N.
Mid-Market (51-1000 emp.)
"Intuitive Content Management, Easy Migration"
4/5
What do you like best about HubSpot Content Hub?

I like HubSpot Content Hub because it's intuitive and helps me manage my content without relying on developers. I enjoy the ability to isolate landing pages and keep an eye on changing content while also planning for regular blog updates. I appreciate having direct access to code and the flexibility of the CMS. Additionally, the migration process with the help of a HubSpot partner was very easy. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

I would really like to be able to click into my modules and get to the relevant part of my design manager rather than having to locate that information separately. I would like to be able to set roles within my team for those who have specific and development. So that code changes can be applied more consistently across the site. Review collected by and hosted on G2.com.

Kate .
K
Kate .
Mid-Market (51-1000 emp.)
"Effortless Content Management with Unified Insights"
4/5
What do you like best about HubSpot Content Hub?

I really appreciate how easy HubSpot Content Hub is to use, whether someone's new or been with the team for a while, it's very intuitive. The constant innovation keeps everything smooth, making it simple to make content updates and push them live. I also find the AI features wonderful, especially for making seamless SEO updates on landing pages. It helps me in making thoughtful updates that actually impact revenue. The initial setup was very easy, with customer support making it a seamless transition for us. I value being able to consolidate all our campaign data into a unified space and easily see campaign performance. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

When it comes to creating web pages, I wish that HubSpot themes were a bit more customizable and allowed us to have heavier design while still being flexible in terms of code. Review collected by and hosted on G2.com.

Heather T.
HT
Heather T.
CRM Manager
Enterprise (> 1000 emp.)
"User-Friendly Interface That Makes Website Updates Fast and Easy"
5/5
What do you like best about HubSpot Content Hub?

I like how user-friendly the interface is. It makes it very easy to go in and update content or make website changes with a business that changes rapidly. It's nice to feel like we actually own our website instead of letting somebody else make adjustments for us. It also allows us ease of updating the website as we refresh our brand or things change. I also like the option to integrate with other templates and modules found on the marketplace. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

Sometimes it can be tricky using the dragon drop builder within design manager. I am not a developer, some more support around how to leverage design manager as somebody who is not a developer would be super helpful. Review collected by and hosted on G2.com.

Jennifer T.
JT
Jennifer T.
Product Marketing Manager
Small-Business (50 or fewer emp.)
"Time-Saving Content Tool with Room for AI Improvement"
4/5
What do you like best about HubSpot Content Hub?

I use HubSpot Content Hub to write multiple pieces of content from one item, which is a huge time saver for me as a one-person team. I really like the ability to refine and adjust messaging based on brand voice. Entering a URL, a blog article, or even an internal presentation document and having it create multiple social posts, a landing page, or another blog article is incredibly useful. I also like the case studies beta. Setting everything up was super easy, paying the invoice was all it took, and adding in the brand voice and getting everything else set up only took a few hours. The updated content hub makes redoing the website so easy, too. I think it's a great tool, and I appreciate that HubSpot continues to roll out great beta updates that I believe will be refined over time. Review collected by and hosted on G2.com.

What do you dislike about HubSpot Content Hub?

Sometimes the writing isn't always perfect, and you can tell it's AI. It could limit the amount of telltale AI signs like an em dash or how every running sentence will be structured with three things. Review collected by and hosted on G2.com.