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HDL Commerce Reviews & Product Details

Joel S.
JS
Partner & Deputy CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HDL Commerce?

Flexibility! We started off on the hunt for an e-commerce platform that could fulfill our needs, both B2C and B2B. And HDL definitely has. On the B2C side, we have a site with great performance, global delivery, and global payments that truly reflect our brand. Concerning B2B, we had a lot of special requests concerning decoration possibilities (embroidery/transfer), full ERP integration for invoices, orders, shipments, pricing in multiple currencies, special pricing on items for specific customers, etc. HDL has been able to fulfill all of our needs here and more. We're very happy with our collaboration and will continue pushing boundaries to build great e-commerce experiences. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

Complex projects can sometimes be underestimated. This was the case in our first implementation project. HDL, however, handled this very well, and the final product exceeded our expectations. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

Complex price/discount logic, complex ordering of decorations on items (embroidery/decoration), optimization of order flow for B2B, and a lot more. Review collected by and hosted on G2.com.

HDL Commerce Overview

What is HDL Commerce?

HDL Commerce is a next-generation composable e-commerce platform designed to empower businesses with unparalleled flexibility, scalability, and control over their online operations. Built by Helsingborg Design LAB (HDL), the platform is tailored to meet the needs of modern B2B and B2C companies, offering a seamless and efficient digital commerce experience. Key Features: - Core Engine: A robust and modular architecture enabling custom solutions for unique business needs. - B2B Suite: Advanced functionalities for managing wholesale, custom pricing, bulk orders, and account-based purchases. - B2C Suite: Tools designed to create engaging and user-friendly shopping experiences for direct-to-consumer brands. - PIM Suite: A powerful Product Information Management (PIM) system for centralized and efficient product data management. - CMS Suite: An integrated Content Management System to ensure easy and creative control over website content. - Integrations: Extensive integrations with ERP, payment gateways, shipping solutions, and marketing tools like Voyado, Adyen, Klarna, and Recombee. Why HDL Commerce? - Composable Architecture: HDL Commerce allows businesses to build and scale their e-commerce solutions piece by piece, selecting only the components they need. - Customizability: From design to backend functionality, HDL Commerce can adapt to your unique branding and operational requirements. - Data-Driven: Equipped with advanced analytics and AI-driven recommendations to boost sales and enhance user experiences. - Long-Term Partnership: HDL focuses on fostering a collaborative relationship with clients, offering ongoing support, design updates, and operational management. Who Is It For? HDL Commerce is ideal for businesses transitioning from monolithic platforms like Magento or outdated systems to a future-proof e-commerce solution. It’s especially well-suited for companies in the retail, fashion, sports, and manufacturing industries, looking for a tailored solution to streamline their operations and drive growth. Case Studies: - Zonefloorball: A comprehensive B2B e-commerce solution with advanced product recommendations, built on HDL Commerce. - Dogman: Doubled their B2C online sales within three months of replatforming with HDL Commerce and HavaPIM. - QUT Pro: A scalable B2B and B2C platform for hairdressers and salons. HDL Commerce goes beyond just being a platform—it’s a strategic tool for business growth. Let us help you shape the future of your e-commerce!

HDL Commerce Details
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Product Description

At HDL Commerce, we are poised to redefine the commerce landscape with our innovative, composable solutions. We believe in delivering a platform that gives businesses the power to customize their systems, rather than forcing them to adapt to rigid, one-size-fits-all software. We’re not just here to compete with current providers — we’re here to challenge them. Leveraging cutting-edge technology, we’re forging a path that empowers businesses to craft unique, effective, and adaptive commerce solutions. With HDL Commerce, change the game and stay ahead of the curve.


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Recent HDL Commerce Reviews

Prajwal S.
PS
Prajwal S.Small-Business (50 or fewer emp.)
5.0 out of 5
"HDL Commerce Review"
The platform is integration-friendly, feature-rich, highly scalable, customizable, and resilient making it a great choice for businesses of all sizes.
EE
Eliise E.Mid-Market (51-1000 emp.)
5.0 out of 5
"Complete e-commerce replatforming in collaboration with HDL Commerce"
One of the main reasons we chose to collaborate with HDL when we moved our e-commerce to a completely new platform was their flexibility and availa...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Modern and easy to use platform"
It's a modern platform that constantly launches new features. They successfully intergrate to all of our systems, and if we ever need new functiona...
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HDL Commerce Media

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HDL Commerce Demo - HDL commerce
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6 out of 7 Total Reviews for HDL Commerce

4.9 out of 5
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HDL Commerce Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
EE
Head of e-commerce development
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HDL Commerce?

One of the main reasons we chose to collaborate with HDL when we moved our e-commerce to a completely new platform was their flexibility and availability. All systems can be developed and optimized from a technical standpoint, but what becomes the competitive factor for us in a partnership is communication & support because the e-commerce platform is our everyday working tool. Being able to easily use a wide range of functions on daily bases and quickly communicate with the development team, stay involved in the process, and have the flexibility to rapidly develop and deploy new features based on our needs are our key elements to a successful collaboration. Here, the HDL team has truly delivered and exceeded our expectations.

The integration to our ERP system and other third party systems is very simple and easy to understand and the implementation process was an overall success. Even though presented with many different challenges from us, HDL team was able to quicly adapt to needs and changes from our ERP system provider and didn't have any issues with changing the integration when needed in order for the system to work in the best and effective way possible for us as a client. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

When we switched from a leading e-commerce platform provider like Magento & Pimcore, our expectations were very high. The only thing we felt was missing in the transition to HDL was the breadth of functionality and solutions within the admin panel and Pim. As a newcomer in the market, it's understandable that not every little detail is fully developed, and the system is constantly evolving, which we were aware of when we started the collaboration. We can see that HDL continuously optimizes functionality in Pim, in the reporting tool, in the handling of discount codes, etc., based on our needs and feedback. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

HDL helps us optimize our e-commerce and checkout to increase conversion rates, which has a positive impact on both our revenue and customer loyalty. In addition, HDL continuously refines and develops the functionality for administrators, which streamlines our working processes. Review collected by and hosted on G2.com.

Carl .
C
Head of E-Com and Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HDL Commerce?

Apart from the serviceminded project leaders and agile developers, i must say that the platform itself provides a seemless and composable solution in its true form. High end performance with flexible solutions that fits not just our current needs but also future intentions. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

If i really need to put something down here, then it would be the PIM. External PIM systems have years and years of development done already but HDL is only a few months away from catching up with their brand new launch. What I have seen so far this update of their PIM will catch up and pass many of their competitors. Waiting for launch and hoping it will be amazing! Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

We went from Magento to HDL Commerce. And it has had a huge impact on not just speed of development, but also cost-controll! Cheap, quick, flexible and composable at its core! Review collected by and hosted on G2.com.

IJ
Head of Marketplace
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about HDL Commerce?

It’s an absolute pleasure to work with HDL Commerce, both as a business partner and through their platform. HDL offers an incredibly user-friendly platform, but what truly sets them apart is their exceptional technical team and project managers. Their developers are highly competent, always going above and beyond to meet our needs and ensure that our platform evolves to new heights.

They are not only responsive and solution-oriented but also deeply committed to our success, constantly helping us improve both the administrative and visual aspects of our platform. Their dedication to understanding and supporting us as a customer is unmatched.

We couldn’t recommend HDL Commerce enough for anyone seeking a reliable and innovative partner in e-commerce! Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

As HDL Commerce always aims to support their customers in the best possible way within the preferred timeframe, they can sometimes set their goals too high, causing delays in project timelines. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

HDL Commerce is helping us solve several key business challenges, particularly in creating a highly functional and visually appealing e-commerce platform that meets both our administrative and customer-facing needs. Their technical team's expertise ensures that our platform is user-friendly, scalable, and tailored to our specific requirements.

Additionally, HDL’s dedication to supporting us and continuously enhancing our platform allows us to stay competitive and reach new heights in our business goals. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HDL Commerce?

It's a modern platform that constantly launches new features. They successfully intergrate to all of our systems, and if we ever need new functionality - the devs listen and publish the function in record time!

They have solid customer support, usually answering questions within 1 hour. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

Since it's a new platform you might find less features compared to competitors that has existed for 20 years. But as i've said in the Pros section the devs are agile and constantly improve the platform. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

We migrated from an old Magento site to HDL Commerce. This means that we no longer have a legacy platform that constantly breaks when devs publish new code.

Our websites running HDL Commerce are fast and flexible. Review collected by and hosted on G2.com.

Prajwal S.
PS
Lead Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about HDL Commerce?

The platform is integration-friendly, feature-rich, highly scalable, customizable, and resilient making it a great choice for businesses of all sizes. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

Honestly, nothing! The platform delivers exactly what I need, and I haven’t run into any major issues. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

Flexibile for integration and tailored needs. Highly scalable, and Best Customer Support Review collected by and hosted on G2.com.

Christoffer I.
CI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about HDL Commerce?

Easy, stable and lightning fast. They love to develope and improve the small things and the big. Review collected by and hosted on G2.com.

What do you dislike about HDL Commerce?

They are still young, but that's what makes them better than the big players. They always walk the extra mile. Review collected by and hosted on G2.com.

What problems is HDL Commerce solving and how is that benefiting you?

Next-gen e-commerce and front-end. We can do stuff no one else could. The site is also lightning fast which is extremely important to us. Review collected by and hosted on G2.com.

HDL Commerce