Top 10 HCL Unica Alternatives & Competitors

Top 10 Alternatives to HCL Unica Recently Reviewed By G2 Community

#1

HubSpot Marketing Hub
By HubSpot
(12,342)4.4 out of 5
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
Categories in common with HCL Unica:
• Marketing Automation
Try for free
Reviewers say compared to HCL Unica, HubSpot Marketing Hub is:
Slower to reach roi
Better at support
Easier to admin
See all HubSpot Marketing Hub reviews
#2

Adobe Marketo Engage
By Adobe
(2,550)4.1 out of 5
Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.
Categories in common with HCL Unica:
• Marketing Automation
Get a quote
Reviewers say compared to HCL Unica, Adobe Marketo Engage is:
Slower to reach roi
More expensive
See all Adobe Marketo Engage reviews

Sponsored
Netcapz
0 ratings
Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!
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#3

Salesforce Marketing Cloud Account Engagement
By Salesforce
(2,384)4.0 out of 5
Powerful B2B marketing automation featuring lead scoring, nurturing, email marketing and more.
Categories in common with HCL Unica:
• Marketing Automation
Get a quote
Reviewers say compared to HCL Unica, Salesforce Marketing Cloud Account Engagement is:
Slower to reach roi
Easier to admin
See all Salesforce Marketing Cloud Account Engagement reviews
#4

Oracle Eloqua
By Oracle
(614)3.9 out of 5
Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.
Categories in common with HCL Unica:
• Marketing Automation
Reviewers say compared to HCL Unica, Oracle Eloqua is:
Slower to reach roi
More expensive
See all Oracle Eloqua reviews
#5

Adobe Campaign
By Adobe
(348)4.1 out of 5
New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.
Categories in common with HCL Unica:
• Marketing Automation
Reviewers say compared to HCL Unica, Adobe Campaign is:
Slower to reach roi
More expensive
See all Adobe Campaign reviews
#6

Act-On
By Act-On Software
(1,043)4.1 out of 5
The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes.
Categories in common with HCL Unica:
• Marketing Automation
Get a quote
Reviewers say compared to HCL Unica, Act-On is:
Better at support
Easier to admin
Easier to do business with
See all Act-On reviews
#7

Acoustic Campaign
By Acoustic
(272)3.8 out of 5
Acoustic Campaign is a digital marketing technology provider that unifies marketing automation, email, mobile, and social.
Categories in common with HCL Unica:
• Marketing Automation
Reviewers say compared to HCL Unica, Acoustic Campaign is:
Slower to reach roi
See all Acoustic Campaign reviews
#8

Keap
By Keap
(1,561)4.2 out of 5
Small business CRM, e-commerce, email and social marketing solution all in one place
Categories in common with HCL Unica:
• Marketing Automation
Try for free
Reviewers say compared to HCL Unica, Keap is:
Slower to reach roi
Better at support
Easier to do business with
See all Keap reviews
#9

Mapp Marketing Cloud
By Mapp Digital
(67)3.9 out of 5
Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.
Categories in common with HCL Unica:
• Marketing Automation
Reviewers say compared to HCL Unica, Mapp Marketing Cloud is:
Better at support
See all Mapp Marketing Cloud reviews
#10

Sugar Market
By SugarCRM
(213)4.2 out of 5
Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs — before they realize they have them. These businesses create customers for life and achieve a sustainable competitive advantage.
Categories in common with HCL Unica:
• Marketing Automation
Reviewers say compared to HCL Unica, Sugar Market is:
Slower to reach roi
Better at support
Easier to do business with
See all Sugar Market reviews

Sponsored
Netcapz
0 ratings
Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!
Visit Website
Visit Website