hawkAI Pros and Cons

I like the AI tool that provides me eye catching data to understand my marketing reports more easily. I like the ability to show monthly marketing notification reports. Review collected by and hosted on G2.com.

original company was morphio and got bought by hawke.ai. Not sure how new company will change. Review collected by and hosted on G2.com.

First and foremost, you can't deny that the UI of Morphio is one of the best in the industry and it is pleasing the eye just to observe the dashboards and all those charts and graphs popping up right and left.

I've been using Morphio for the past year and I love it! I use it to analyze the data coming from my websites and marketing channels. It's so easy to use and I like that it allows me to see my performance against my goals. The interface is simple, allowing me to easily search and filter data at my own pace. Plus, the team at Morphio is always there to help with any questions I might have. You can try it for free for seven days and decide if it fits your needs. Review collected by and hosted on G2.com.

Morphio is still quite expensive in comparison to other tools that are cheaper or free at all. I would love to see more integrations and probably an app or a chrome extension/desktop app to simplify tracking it live wherever you are. These are just my wishes but all in all the current state of the tool is enough for those willing to grow. Review collected by and hosted on G2.com.

I like the simple UI and being able to detect the changes in performance with ease. Review collected by and hosted on G2.com.

I'm an early adopter of the lifetime deal, but some of the new features weren't included in the plan. Review collected by and hosted on G2.com.

By giving Morphio a chance, our company realized the great potential it has since it allows the development of numerous growth strategies, saving time and money and also displaying the data quickly and efficiently, in addition to being able to maintain a detailed analysis Of the advertisements sent, I love each tool as it is simple and can be used without the need for training. Review collected by and hosted on G2.com.

Until now, due to our team, no flaws have been detected in Morphio since its analysis qualities, performance metrics and monitoring make it unique and profitable, the only thing that we consider that it could integrate are A / B tests, however in Future can improve the interface to offer variety to the service. Review collected by and hosted on G2.com.

I love it. Just that.

Good UX, works fast, and most importantly: it really gives you an birdseye view of your accounts, and its status. If you handle multiple accounts, you know how important it is to:

1) know when something BAD happens.

2) be proactive regarding your accounts and let the client know this

Morphio facilitates both, in a splendid way. Do buy. Review collected by and hosted on G2.com.

Maybe some tools are a little bit farfetched.

If they stick to the core and overperform here, it will be perfect, also in the future. Specialize on what u do best, dont do everything you can :) Review collected by and hosted on G2.com.

I really like the dashboard view for my clients. So they can get a great overview of whats going on. Review collected by and hosted on G2.com.

Needs some time to go through manual setup for custom metrics. Review collected by and hosted on G2.com.

The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set. Review collected by and hosted on G2.com.

The notifications including Slack integration are awesome but could be dialed in a tiny bit and/or include a walkthrough to set the right notification level without trial and error. The tool lets you set thresholds for receiving alerts based on performance changes, with High/Medium/Low sensitivity, plus has settings for weekly email reports. It would be helpful to at least have a walkthrough that helps you prevent getting so many alerts that they just become noise, while letting enough through that you are getting regular, insightful prompts about possible issues and areas of focus. Review collected by and hosted on G2.com.

The range of features and functionality are exactly what we were looking for with this product. We were originally looking at a product to supplement our existing online marketing clients with an additional notification and dashboard driven product. However, since taking a tour of the product, we have identified a number of other areas in which Morphio has the potential to improve workflow and drive improvement for our clients. Review collected by and hosted on G2.com.

There are still things in development, but the team are super responsive and not only resolve any bugs, but are very open to suggestions and recommendations to improve the platform. Review collected by and hosted on G2.com.

Morphio is an intuitive platform that is easy to setup and get going within in minutes! No complicated or lengthy on-boarding process. Their detailed on-boarding videos and resource guide make it easy to find the answer to any questions, in addition to a very supportive and responsive team to guide you if needed.

Users can easily navigate throughout Morphio to quickly gather the key insights that matter most in one spot without having to login to multiple platforms. I really appreciate the anomalies features across channels and KPIs to quickly highlight performance fluctuations to further look into.

The SEO and Audience segment capabilities are strong and have been very useful for our team.

Overall Morphio is a great value for the monthly cost, I'd recommend it highly to all Marketing teams and agencies. Review collected by and hosted on G2.com.

It forces you to be accountable and get your analytics KPIs in order to get the most out of the tool. Honestly this was the only pain point which is a good push to address items that may be lagging in your analytics strategy and process. Review collected by and hosted on G2.com.

It allows the automation of reports and data analysis, it is the tool that allows you to increase your income. Morphio is a very productive software because it is optimized to obtain the information that advances the objectives of the organization. It is a perfect tool for stopping anomalies, that is, when a noticeable problem is detected, it immediately notifies you through a specific platform without the need to investigate each platform. Review collected by and hosted on G2.com.

For now, I don't have many negative opinions regarding the software, what I could say is that they can offer more data integrations. You can expand its functions to make it suitable for large companies. Review collected by and hosted on G2.com.